Getting your crowdfunding campaign noticed by the media can boost visibility and bring in more donations. By connecting with various outlets, you can expand your audience and improve your campaign’s chances of success.
Here’s a simple guide to help you effectively share your campaign with the media.
Tips for Sharing Your Campaign with the Media
Tell an Interesting Story: Highlight what makes your campaign unique. Media outlets prefer stories that are impactful and relatable. Keep it brief—no longer than a page.
Create a Press Kit: Include a press release, good-quality photos with captions, and a link to your campaign page to make it easy for journalists.
Choose the Right Media Outlets: Focus on local outlets first—they’re more likely to cover community stories. If your campaign has broader appeal, reach out to national or international media. Tailor your approach to what their audience would be interested in.
Reach Out to Local Media: Once your campaign has 10-20 donations and is gaining momentum, contact local blogs, newspapers, radio, and TV stations. A third-person press release with quotes and visuals works best.
Find Media Contacts: Use resources like The South African Government Media Directory (linked below), check the “Contact Us” section of publications, or reach out to journalists on social media.
Personalize Your Pitch: Customize your email for each media contact, explaining why their audience would be interested in your campaign. Avoid bulk emails.
Use Free Tools: Platforms like MyPR and PressPortal are great for free press release distribution and can help you reach a wider audience.
Follow Up: If you don’t hear back, send a polite follow-up email. Persistence can make a difference.
Media Contact List
The government has put together a list of key South African media outlets, categorised for your convenience. Use this list to reach out to the right platforms that can help amplify your campaign:
Fred Benning (88) from Fish Hoek (Cape Town) is proving that determination and love can carry you through even the trickiest online hurdles. As South Africa marks Deaf Awareness Month this September, his story highlights what’s possible for people living with hearing loss who want to raise funds and share their voices. Profoundly deaf and a bilateral cochlear implant user, Fred launched a crowdfunding campaign on 20 June 2025 to support his wife of 86 years (and also as a birthday present), Denise, who is now paraplegic after White Spinal Cord Syndrome and requires full-time care. With patient guidance and a little humour, he turned devotion into action—one careful step at a time.
A determined love story, 64 years and counting
Denise is the kind of person who has spent a lifetime giving: a mother, community volunteer, and quiet doer. After a rare post-surgical complication left her permanently paraplegic, daily life changed overnight. Full-time care, wound care, physio, supplies, and non-chronic medication now stretch well beyond what medical aid covers. The family’s goal is simple: dignity for Denise, comfort at home, and a little breathing room each month.
For Fred, the decision to act was immediate. He might be 88 and profoundly deaf, but he is, in Tess’s words,
“an extremely determined bugger.”
Early messages landed in the customer-support inbox flagged: “PROFOUNDLY DEAF, WHATSAPP ONLY.” A chuckle followed—and then the work began.
There were dropped lines and do-overs; at one point, after Tess emailed to say Patience, the carer, could help set things up, Fred replied asking how on earth she knew about “Patience”—possibly forgetting the thirty-minute phone call that happened the week prior, with Patience relaying every sentence to Fred as it progressed. Through it all, the love story stayed centre stage: a husband doing everything he could for the woman who has given so much to others.
What it takes to start a campaign when you’re living with hearing loss
Step by step, the team and family became Fred’s champions in the truest sense: supporters who helped navigate the platform while keeping the campaigner’s voice at the centre.
“We painfully went through every step very slowly over the phone,” says Tessa Rae Van Rensburg from the BackaBuddy team. “Just like my granny, Fred can be quite hasty in pushing buttons—we had to start over a few times. If this experience didn’t teach me patience, I don’t know what would. It also showed me that 88-year-olds can indeed use the platform when the love is strong enough, and being deaf doesn’t have to hold you back.”
The breakthrough came when Fred’s son, Alex Benning, joined as a co-champion. With Alex on board, uploads, forms, and verifications fell into place. Patience stayed close, relaying instructions and keeping spirits steady. Fred’s cochlear implants helped a little; clear written steps, screenshots, and kind repetition helped a lot. In the end, the page went live with photos, a heartfelt story, and a transparent breakdown of costs that donations would cover: Patience’s salary, Denise’s medication, and any outstanding medical bills or shortfalls not paid by medical aid. In every sense, this was inclusive crowdfunding in action—guided by champions, owned by the family’s voice, and built on patience.
How hope turns into help
This September’s focus on Deaf inclusion is more than a calendar moment; it is a call to action. Since launching on 20 June 2025, the campaign has received support from 11 donors—R18,100 given on the platform and a further R10,000 contributed off the platform—toward a goal of R300,000. Every contribution lightens the family’s monthly load and gives Denise the comfort and care she needs. It also honours a marriage of 64 years—and the relentless love of a husband who simply refuses to give up.
If you’ve ever wondered whether a loved one living with hearing loss could start a crowdfunding campaign, let this be your sign: it’s challenging, not impossible—and a champion makes all the difference. And if you’re deaf or hard of hearing and thinking this platform isn’t for you, think again. Find a trusted person to sit alongside you, create a short video with subtitles, add a few photos, and tell your story in your own words. If Fred can do it, so can you—and you’ll find a patient team on the other side, ready to walk you through one step at a time.
You’re almost ready to launch — but before you do, here’s what we’ve seen make all the difference:
Campaigns with early support from family and friends raise up to 2X more funds.
To build momentum, we recommend getting 3–5 donations from people you know shortly after launching — before sharing your campaign widely on social media.
Seed Donations: Start Strong
Think of it like a dance floor — no one wants to be the first one on, but once a few familiar faces step up, others feel comfortable joining in. The same is true for your campaign.
Those first 3–5 donations from close friends or family are powerful. They show others that your campaign is real, supported, and deserving of support.
Early donors often include heartfelt messages that vouch for your character and story — helping build trust with potential donors who may not know you personally.
Seed donations don’t just get the ball rolling — they show that your target is achievable. They give your campaign momentum, credibility, and an emotional anchor for others to follow.
Instant Messaging: How to Ask for Support
The fastest way to build early momentum is by reaching out personally.
Start by sending a short, sincere message to close friends and family via WhatsApp, Messenger, or Email. Let them know your campaign is active — and how much their early support would mean to you.
Be clear and specific:
What are you raising funds for?
Why does it matter to you?
What difference will their support make?
Once you’ve received a few initial donations, you can post your campaign link to your WhatsApp Status, family groups, or community chats to grow your support circle.
Early messages set the tone. Personal connection creates trust. And trust leads to donations.
Wait Before Sharing Widely
It’s tempting to post your campaign right away — but going public too soon can make it harder to gain traction.
Campaigns shared with a wide audience while still sitting on R0 often struggle to get support. Without early donations to build trust, even powerful stories can be overlooked.
Start with private messages. A few early donations give your campaign credibility and make it easier for others to follow.
A little patience upfront can make a big difference in the long run.
Reach Out to Your Wider Network
Once you’ve had your first donations, expand your reach to:
Extended family, neighbours, co-workers
Social media friends and followers
School, university, church or community networks
WhatsApp groups, local businesses, alumni communities
Nonprofits, media, or influencers who align with your cause
Personalise your message, explain the impact their support will have, and invite them to donate or help share your campaign.
Launching a crowdfunding campaign can feel overwhelming — but you don’t have to figure it all out on your own.
This 14-day guideline is not a checklist or a rulebook. It’s a practical, compassionate roadmap built from what we’ve seen work best across thousands of successful BackaBuddy campaigns.
Each day offers one simple, doable action to help you build momentum, grow your reach, and deepen connection with your supporters — all in a way that feels authentic to you. Whether your cause is personal, joyful, or rooted in something more difficult, we’re here to help you share your story with confidence.
Use what feels right, skip what doesn’t, and come back to it anytime you need support.
Day 0: Let’s Get Your Campaign Ready to Succeed
Before sharing your campaign, here’s how to set yourself up for success:
Write a clear, heartfelt story (200–500 words):
Who you’re fundraising for
What the funds are for
Where this is happening
Why now
What donations will cover
End with a thank you and a call to action
Add 3–5 high-quality, friendly images
Optional: Film a short 30–60 second video introducing yourself and your cause
Set a realistic, specific goal (e.g. R2,000 for school fees or R5,000 for medical transport)
Enable thank-you messages
Wait to verify — we’ll do that after a few donations
Campaigns with strong stories, clear visuals, and a video raise up to 4x more.
Day 1: Start With Seed Support
Before going public, message 5–10 close friends or family privately via WhatsApp, Messenger or Email.
Suggested message: “Hi [Name], I’ve just launched a crowdfunding campaign on BackaBuddy to help with [brief description – e.g. my mom’s surgery or school fees. Before I share it more widely, I wanted to ask if you’d consider being one of the first to support it — even a small donation or a quick share would mean a lot. Here’s the link: [insert link]“
Campaigns with early support raise up to 2x more.
Day 2: Share on WhatsApp Status and Small Groups
Once you’ve received 3–5 donations, it’s time to share a little wider.
Post to your WhatsApp Status
Share in family, school, or neighbourhood groups
Suggested message for groups: “We’ve just launched our BackaBuddy campaign to help with [brief cause]. Thank you to everyone who’s already helped. If you’d like to support or share, here’s the link: [insert link]”
Suggested WhatsApp Status: “Raising funds for [short cause]. Please support or share [insert link]”
How to post a WhatsApp Status:
1.Open WhatsApp 2.Tap Status 3.Tap the Pencil icon to write your message 4.Paste your link 5.Tap the spacebar after your link (this shows the preview) 6.Tap Send
Tip: Refresh your status every few days with thank-you updates or new progress.
Day 3: Reach Out to Your Wider Network
Think of people outside your close circle who would still care:
Extended family
Old classmates or teachers
Former or current colleagues
Church or community groups
Send a brief, warm message with your campaign link. A personal approach goes a long way.
Day 4: Post Publicly on Social Media
You’re ready to post more broadly.
Tips:
Write a friendly caption (2–3 lines)
Add a photo or video
Include the donation link or say “link in bio”
Example Facebook post (150–200 words):
“We’ve launched a BackaBuddy campaign to support [Name], our [relationship if applicable – e.g. daughter or friend]. So far, we’ve raised R[amount] of our R[goal] — and we are so grateful. Donations will help cover [short impact – e.g. physio or school fees]. Please support or share if you can. [Insert link]
Instagram post example:
“We’ve launched a campaign to help [Name] with [brief cause]. R[amount] raised so far of our R[goal]. Every bit helps. Link in bio.”
Tip: Pin your post to your profile and tag people who’ve supported you.
Ask 2–3 friends or early donors to reshare your post with a personal note.
Suggested message:
“Hi [Name], thanks again for your support. Would you mind resharing the post I shared about the campaign, and maybe adding a few words about how you know me or why you chose to support? Here’s the link to the post: [post link] Campaign link: [BackaBuddy link]”
Example caption they can use:
“I’m resharing this post from [Your Name]. They’re raising funds for [cause] and I’ve already donated. If their story moves you, please donate or share: [insert link]”
Also do this:
Go to your campaign page > Manage Campaign > Edit
Add the link to your original social media post so others can find and reshare it
Tag and thank supporters when they reshare
Day 6: Film a Quick Campaign Video (If You Haven’t Yet)
A 30–60 second video filmed on your phone can boost donations up to 4x.
What to say:
Introduce yourself
Share what’s happening
Say why help is needed now
End with: “If you can support or share, we’d be grateful”
Upload your ID and banking details (secure and confidential)
Verification builds trust and allows payout
If anything is unclear, your campaign manager is here to help.
Day 8: Share in Groups or Forums
Expand your reach by sharing in:
Local Facebook or community groups
WhatsApp chats with neighbours or teams
Forums or cause-based spaces
Include a short, genuine message — don’t just post a link.
Day 9: Share a Story or Video Update
Post a quick thank-you or progress update to keep your story visible.
Suggested caption:
“We’ve raised R[amount] so far — thank you. This campaign is for [Name], who is [short story]. We’re close to our goal of R[target]. If you’d like to support or share: [link]”
How to post a link in Instagram Stories:
1.Tap Stories 2.Select a photo/video 3.Tap the Sticker icon 4.Choose the Link sticker 5.Paste the link and customise text 6.Post
Day 10: Celebrate a Milestone
Whether you’ve raised R1,000 or more, thank your supporters.
Suggested caption:
“Thanks to over [donor count] people, we’ve raised R[amount] of R[goal]. This has already helped us [impact so far]. [Name] is [brief description]. This support has [e.g. lifted a huge weight]. Thank you. If you’d like to support or share, here’s the link: [BackaBuddy link]”
Day 11: Share Again (With a New Angle)
Most people need reminders. Share again with a fresh approach:
Use a different photo
Add a short update
Include a quote or story
Mention how support is helping
Day 12: Follow Up Personally
Message people who:
Said they’d donate
Reacted but didn’t click
Helped in past campaigns
Use a gentle reminder: “Hi [Name], just checking in — no pressure, but if you’d still like to support or share, here’s the link.”
Day 13: Share Your Story with the Media (Optional)
If your campaign has 20+ donations and a strong story, you can explore media coverage.
We’ll send the update on your behalf. Donor updates keep supporters engaged and help build long-term trust.
There’s no perfect way to run a campaign. What matters is showing up, sharing honestly, and staying connected. The BackaBuddy team is here to help you every step of the way — from setting up your campaign to reaching new audiences.
If you ever feel stuck or unsure, reach out. You’re not alone — and you’ve got this. Get your questions answered by our friendly support team, Contact Us.
Launching a crowdfunding campaign is just the first step towards raising funds for your cause. To achieve your fundraising target, it’s essential to engage with your network effectively and at the right time to maximize your campaign’s reach and appeal to potential donors.
In this guide, we have compiled a list of 7 Effective Ways that you can promote your crowdfunding campaign successfully and receive support from your network and the wider donor community.
With over R610 million raised for various causes nationwide, we have the experience and expertise to support you. Whether you need funds for medical needs, tuition fees, or any other cause, this is the right place.
Optimize Your Campaign
To achieve your crowdfunding goals, it’s essential to optimize your campaign content before promoting it to a wide audience. Craft a clear, emotive story explaining the beneficiary’s situation and the impact donations will have on them.
Include high-quality images and a one-minute videoto enhance your campaign’s credibility and engagement. Studies show that videos can increase donations 4X and social media shares 7X. It is also important to ensure that your fundraising target is transparent, realistic, and aligned with the beneficiary’s needs.
To kickstart your crowdfunding campaign and receive your first donations, it’s crucial to reach out to your personal network of friends and family first via direct messages.
They are more likely to support your cause and be willing to donate, as they already trust you and have a relationship with you.
Having initial donors can create social proof and make your campaign more attractive to potential donors who may be hesitant to be the first to contribute. This can help you attract more donations and create momentum for your campaign.
You can send your campaign to your family and friends through instant messaging apps like WhatsApp, Facebook Messenger, or email, with a short, personalized message introducing your campaign and what you are fundraising for.
Research shows that 98% of instant messages are opened and read within the first 3 seconds, making it a fast and effective way to promote your campaign at the start.
An idea of a message you could send:
98% of Instant messages are typically read within 3 seconds, making it the perfect way to reach out to your immediate circle.
Reach Out To Your Wider Network
To maximize your chances of receiving more donations towards your crowdfunding campaign, it’s crucial to expand your reach beyond your immediate circle.
After securing a few initial donations, you should reach out to your wider network, which includes extended family, neighbours, co-workers, social groups, acquaintances, members of your community, and the wider public.
Additionally, consider collaborating with influencers, non-profit organizations, or businesses that share your cause to expand your reach even further.
As your campaign gains momentum and becomes more trustworthy, a broader audience is more likely to show their support.
Personalize your message to each group, highlighting the impact their donation will create, and ask them to share your campaign with people they know.
Reach Out On Social Media
To maximize the reach and success of your crowdfunding campaign, social media can be a powerful tool.
Research shows that sharing your campaign on social media, once you have secured at least 5-10 donationsfrom your immediate circleand your wider network, can increase your campaign’s chances of success 5X.
This is because potential donors, especially those who don’t know you personally, are often hesitant to be the first to donate, but are more likely to contribute when a campaign begins gaining traction.
To effectively promote your campaign on social media, it’s important to personalize your message and highlight the impact that donations will create. Accompany your posts or stories with a high-resolution image or short video to enhance your message and capture the attention of your followers.
Don’t just share your crowdfunding campaign link on its own; make sure to introduce your campaign and encourage your followers to donate and share your campaign on their social media channels.
To increase the reach of your crowdfunding campaign even further, consider reaching out to local media outlets once you have received 10-20 donations and your campaign has gained momentum.
Local online blogs, newspapers, radio stations, and TV stations have the ability to reach thousands or even millions of potential donors who may be interested in covering your story.
To reach out, write a press release in the third person that includes relevant quotes from you or your beneficiary, along with images or a video. Consider publishing your press release on free distribution sites like MyPR and MyPressportal.
To find media contacts, download The South African Government Media Directory, visit the “contact us” section of a publication in your area, or reach out to journalists on social media.
If your campaign has media potential, you reach an unlimited audience of supporters.
Share Updates & Milestones
Donors want to feel connected to the cause they’re supporting, so it’s crucial to keep them engaged and informed.
Regularly sharing updates on your crowdfunding campaign’s progress, including the milestones you’ve achieved and challenges you’ve overcome, can encourage donors to continue supporting your campaign.
By doing so, donors will trustyour campaign more and see the impact they have helped create. It’s also essential to thank your donors individually and publicly and consider sharing testimonials or stories from the people who have benefited from your campaign.
These updates not only build trust but also foster a sense of community and motivate continued support
Conclusion
In conclusion, while it is essential to expand your reach to attract a wider audience of potential supporters for your crowdfunding campaign, it is equally important to engage with your immediate network first.
By reaching out to your immediate circle through personal, direct messages, you can build trust, and credibility, and gain the initial momentum needed to attract donors in your wider network and the wider donor community.
Reaching the right people, at the right time, with the right message, will increase your crowdfunding campaign’s likelihood of success.
98% of Instant messages are typically read within 3 seconds, making it the perfect way to reach out to your immediate circle.
If your campaign has media potential, you reach an unlimited audience of supporters.