To help support medics during the third wave of the COVID-19 pandemic, Masks for Medics, a non-profit initiative based in Cape Town, South Africa, has re-launched its crowdfunding campaign to supply non-hospital-based front-line healthcare workers with medical-grade personal protective equipment (PPE).
Pictured above: “We still need to be caring for the carer by providing much need PPE especially during this third wave,” Dr Julie Etellin, one of the founding doctors of Masks For Medics
Masks for Medics was launched by a group of caring family doctors in May 2020, with the profound understanding that in order for individuals, families and communities to be kept safe during the pandemic, it is imperative that our courageous healthcare workers on the front line have the necessary resources to keep themselves safe.
Picture above: Keeping the nurses at Badisa safe.
Generous public support
Over the last 11 months, with tremendous support from generous donors both locally and internationally, as well as over R605 000 raised through their crowdfunding campaign on BackaBuddy, Masks for Medics has supported frontline workers by:
Distributing PPE to 212 individuals and 386 institutions including 29 102 gowns, 345 080 aprons, 251 535 surgical masks, 29 248 respirator masks, 10 484 visors, 11 286 gloves, 18 792 sanitiser bottles, 401 pulse oximetry monitors and 478 thermometers – all medical grade.
They have also provided 261 sanitiser foot pedals and 328 Perspex screen dividers to allow elderly care facilities to continue allowing visitors and to keep administrative staff safe.
Picture: Cooks and staff at over 550 feeding scheme locations in the Western Cape now have PPE!
Protecting carers in the third wave
With the increase of COVID-19 cases in this third wave with a new variant, Masks for Medics, aims to broaden their beneficiary base within the Western Cape province to include homeless shelters and more feeding schemes with a continued focus on Elderly Care Facilities and individual Healthcare Workers, ensuring that those who are frontline carers receive medically certified PPE. This will not only keep them safe but also the children, the elderly and the sick in our communities.
Pictured above: Masks for Medics Directors – Dr Lauren Lee, Dr Sonia Hough, Dr Julie Etellin
“We call on those who can, to please donate generously and assist us in fulfilling our mandate of keeping our Frontline Workers safe! Please support our BackaBuddy campaign and help grow our emergency relief fund. This will directly impact us all and help Masks for Medics in caring for the carers,” says Dr Julie Etellin, one of the founding doctors of Masks for Medics.
All donors to this campaign are eligible to receive a Section 18a Tax Certificate upon request.
Picture above:Thank you Masks For Medics!
About Masks for Medics
Drs Lauren Lee, Sonia Hough and Julie Etellin are 3 family doctors who banded together during a unique time in history. After witnessing the chaos the pandemic had on the entire world, Masks for Medics needed to act swiftly and be prepared to keep our healthcare workers safe. The prediction filtering in from Europe was for overwhelming numbers of sick people and they knew we needed to urgently collaborate on ideas to protect our frontline so they can better serve patients within their communities. Thus, the emergency campaign called Masks for Medics was launched. The initiative strives to procure and provide the necessary PPE to all our heroes on the frontline. The medical grade PPE we procure includes gowns, aprons, surgical masks, respirator masks, visors, gloves, sanitiser, pulse oximetry monitors and thermometers.
Create a crowdfunding campaign
South Africa’s leading crowdfunding platform, BackaBuddy has supported more than 10 000+ individuals and charities in setting up fundraising campaigns for medical fees, tuition and various causes in South Africa. The platform has thus far risen over R260 Million.
Asher-Rheed is our pride and joy, our Rainbow baby. Our fighter in every sense of the word. We are from Parklands, Cape Town.
After going into early labour at 15 weeks and almost losing him, he fought to stay with us, at 34 weeks he made his grand entrance into the world, after only 18 days in the NICU we took our trooper home with us. He has been a blessing ever since.
In and out of hospital
Unfortunately despite every Dr and clinic app showing he was progressing well and doing great suddenly in February 2021 we had to rush him to the ER, the result was him having emergency surgery, the first of two. As we prepared ourselves for the second one after success on the first, we were faced with more health issues and now have loads of tests that need to be done to determine what exactly is wrong. lung tests, allergy tests, ENT’s, pneumologist the list goes on. Our medical aid is depleted and after all this, we still have that pending second surgery to do this year. We need help covering all the medical bills.
Our 19-month-old ball of sunshine and happiness deserves a normal childhood free from sickness and constant Dr trips. He loves school and hates missing so much of it. We hate seeing how not being at school hurts his little heart, we as parents just want to get him back on track and hopefully 100% healthy as fast as possible. We prayed for this little boy, we would give our lives for this little boy.
We are asking for any help to keep his medical bills, and medications covered so that he can get back to being at school all the time, thriving and growing and learning. Back to walking into school every day waving goodbye because he is so happy there, he doesn’t even cry when he is dropped off. No more constant coughs, runny noses, sleepless nights for weeks on end. No more sore body or wheezy chests, no more specialists and operations. Just a normal happy healthy almost 2-year-old boy. Please if you can spare something we would be ever so grateful and if not at least share it because you never know who might see it and be able to assist.
If you missed our introduction to crowdfunding and still need to create a campaign, please click through to this guide.
In this article, we will discuss the first steps in your crowdfunding campaign after you have signed-up. We will guide you through receiving your first donations, how to find your network and touch on the power of social media in fundraising online.
Getting started – Your First donation
Just like no one likes to be the first person on the dance floor, the members of the public typically support causes once they have a few initial donations from the beneficiaries family and friends .
We have also found through data research that campaigns with initial support from family and friends also tend to raise 220% more funds than those who don’t.
This is because your first donors, in a way, vet your campaign. They let others know that you are a trusted person, and that your campaign is for a reasonable request because they know you or have interacted with you at some point in your life.
How to communicate with close family and friends:
Accompany your BackaBuddy crowdfunding campaign link with a short personalized message to introduce your fundraiser. We recommend sending a Whatsapp, Facebook message, email or SMS to close family and friends, extended family, neighbours, co-workers, social groups or sportsclub to get started.
See this example of a message you could send:
“Hi Monique, I hope you are well!
I have created a crowdfunding campaign on BackaBuddy to feed 100 families in Pietermaritzburg who are unable to provide for their families during the lockdown.
We have so far raised R 15 000 towards our fundraising target! Funds raisedwill be used to purchase digital food vouchers for those in need.
Please support us by making a small donation on BackaBuddy.
If you’re unable to contribute, please be so kind as to share our campaign with your friends and loved ones.
Did you know? 98% of WhatsApp messages are both opened and read within the first 3 seconds. – Hoodsuite .
Now that you have shared your campaign with those closest to you, such as your friends and family and hopefully, if you were able to, donated to your own campaign, it’s time to reach out to your wider network.
Finding your network
You will find in your crowdfunding journey, that most of your donors will be people you know. This is because your friends and family know you well, they know your character, your lifestyle and they have a personal connection with you in some way.
This is not to say that the public can’t be generous in their support of worthy causes.
Who makes up your network?
Close family and friends.
Extended family, neighbours, co-workers, social groups, sportsclub
Social media followers and friends (Facebook/Whatsapp/Twitter/Instagram/YouTube/Pinterest/LinkedIn/Snapchat).
School/University friends
Your local community, church and the wider public.
Local Media (Local paper, radio stations, pubic forums)
Sharing your crowdfunding campaign on Social Media
Crowdfunding campaigns are 5 times more likely to succeed if shared on social media. Take a look at our social media guides to reach your wider network:
Every week the BackaBuddy team showcases a few campaigns to share on social media. When posting about your campaign, please mention us:
@BackaBuddy on Twitter and Instagram
@BackaBuddySA on Facebook
Snapscan
Lastly, ask your campaign manager to create a Snapscan code for your campaign for an additional donation option.
BackaBuddy has partnered with Snapscan to generate unique snapscan QR codes for each crowdfunding campaign on the platform. Once scanned, donors will be able to donate to your campaign easily via the unique code. These are also great to add to your campaign, print on posters or share on social media.
Create a crowdfunding campaign
South Africa’s leading crowdfunding platform, BackaBuddy has supported more than 10 000+ individuals and charities in setting up fundraising campaigns for medical fees, tuition and various causes in South Africa. The platform has thus far risen over R390 Million.
Raise funds for an individual or cause.
Register your non-profit organisation.
Create a crowdfunding campaign to raise funds for a non-profit organisation.
Crowdfunding campaigns centered around a creative concept tend to capture the attention of potential donors and typically raise more funds.
In this article, we will show you how to make use of various fundraising opportunities throughout the year and even how to raise funds to support a cause on your birthday!
Coming up with a creative concept
Whether you are raising funds for a person or to support a charity, crowdfunding allows individuals the freedom to come up with their own creative ideas to relay their message and promote their cause.
Take a look at these creative BackaBuddy campaigns that went the extra mile
In 2018, Andrew Patterson pledged to climb Table mountain every day for a year with his 365 Ubuntuclimbs campaign to raise funds forHabitat for Humanity, One Life for Kids and The Sunflower Fund. By sharing daily video updates on his social media and inviting members of the public to join him on his hikes, Andrew managed to raise over R380 000 on BackaBuddy.
Andrew Patterson
In 2018, founder of Rise18, Zanele Hlatshwayo from Soweto, participated in 18 marathons, totaling over 648km to continue The South African Depression and Anxiety Group’s national suicide toll-free hotline in honor of her late father who took his own life due to depression. Read more.
Zanele Hlatshwayo
In 2017, American intern, Joseph Payne, supporting the DOCKDA Rural Development Agency, climbed Devil’s Peak, Table Mountain, and Lion’s Head with his campaign to purchase bicycles for disadvantaged students in the Northern Cape who walk the same distance to school every day.
In 2019, Leilani Kuter from Roodepoort, pledged to walk 27km per day, for 27 days, covering a distance of 729km, 27 years after the rape ordeal that changed her life.
Wearing yellow, the colour her attacker wore, Leilani broke her silence to empower sexual assault and gender-based violence survivors and free them from the stigma it carries. In sharing her very personal story, Leilani was able to crowdfund over R250 000 to purchase rape kits and comfort packs for those in need.
Her bravery also caught the attention of the national media and opened up a dialogue around the ‘taboo topic’. Read more.
To raise funds for Emil Erasmus’ cancer treatment, Zane Groenewald from Pietermaritzburg, pledged to shave his hair live on Facebook when he reached his crowdfunding campaign target of R5000. Through many small donations from close family and friends, Zane exceeded his initial target.
In 2020, Ross Hindle took on the Iron Man 70.3 with his campaign to raise funds for his friend, Prince Chikezie, to complete his medical degree
Prince Chikezie
Byron Leggett and 5 of his closest friends took on the Comrades Marathon to raise funds to purchase a highly specialized eye tracker to allow Isabella Beck, a young girl diagnosed with Cerebral Palsy to access her communication system through her eye movements. Read more
Byron Leggett, Bryan Hellon, Teran Peyper, JP van Zittert, Greg Kilfoil and Craig Pike with Isabella Beck before the Comrades.
Supporting a cause on your Birthday
In lieu of gifts, it’s becoming a popular trend for individuals to crowdfund for various causes on their birthday.
Founder of Animal Rescue and Rehabilitation Org Trust (ARRO), Juanita Aitkenhead created a crowdfunding campaign to raise R4800 for her organisation on her 48th birthday. Highlighting the importance and positive impact of donations in a short, emotive video, Juanita came very close to reaching her fundraising goal.
Important fundraising days to remember
Mandela Day – 18th July
Every year on International Mandela Day (18th of July), we celebrate not only the birth of Tata Madiba but his 67-year commitment to social justice and servant leadership.
By volunteering 67 minutes of our time, we are encouraged to act in kindness, amplify the voices of those that often go unheard, serve our local communities, churches, and charitable organizations or offer kind donations to support causes in need of support.
Taking on the mammoth task of rescuing and maintaining the Shongweni Resource Reserve, Greg Vogt and Sara Agostini paddled 67 km on Mandela day with their crowdfunding campaign which raised over R63 000. Read more.
Greg Vogt and Sara Agostini
Giving Tuesday – 1st December
On 1 December 2019, following the widely recognized shopping events Black Friday & Cyber Monday, #GivingTuesday kicks off the charitable season when many individuals focus on their holiday & end-of-year giving.
Harnessing the power of social media & collaboration, #GivingTuesdaySA encourages individuals and non-profits alike to reach out to their communities, with the aim of creating meaningful social change and spreading goodwill.
During the festive season, there is a noticeable increase in giving as individuals and non-profits look to spread Christmas joy. Whether you would like to raise funds to purchase gifts for disadvantaged children or host Christmas parties for the elderly, consider creating a crowdfunding campaign during the holidays.
In December 2019, Porky’s People, created a campaign to purchase gifts to the value of R200 to give the children of Thandi House, a registered non-profit children’s home a warm and memorable Christmas. Read more.
Instagram: Porky’s People
Choosing your crowdfunding campaign name
An important part of establishing your crowdfunding concept is what you decided to call your campaign.
Your campaign name should be no longer than 5 words – think of it as a title of a book. Consider the most important elements of your story, the beneficiary, and the positive impact you will create.
A catchy title could be the difference between individuals scrolling past your post or clicking through to make a donation. Remember, your campaign name is your first impression, avoid generic statements and make it memorable!
Take a look at these BackaBuddy campaign names that caught our attention:
BackaBuddy has supported more than 10 000+ individuals and charities in setting up crowdfunding campaigns for medical fees, tuition and various other causes in South Africa.
According to Stats SA, Four in 10 marriages don’t last longer than 10 years.
To help children cope with the emotional challenges and confusion that comes with divorce, Natalie Knox (46) a primary school teacher and a counselor from Cape Town, South Africa, now living in Spain, has penned a resource book called the ‘Mending Chronicles of Liam & Emily.’
The colourful handbook, which has an inspiring Christian message, is filled with advice and activities that give children the tools to navigate and express their feelings when their parents make the difficult decision to separate.
Divorce, Knox says, is a trickier subject than we realise, especially when young children are involved.
“Divorce is so common that I find people tend to think that kids can bounce back easily and will turn out okay. Sadly, in my experience, kids who aren’t given support and a safe space to process the changes and their emotions tend to carry related issues into their teenage years and adulthood. These stem potentially from unprocessed emotions and misconceptions kids pick up about themselves and their family during the divorce. These could look anything like feeling as if the divorce was their fault or they aren’t worth sticking around for.” – says Natalie
Teacher and author, Natalie Knox
Translating into Afrikaans
‘The Mending Chronicles of Liam and Emily’, which is currently only available in English, is already a page turner, having been a finalist at the 14th National Indie Excellence Awards in America.
To fulfil her dream of translating the book into Afrikaans, to reach and heal more families, Natalie has launched a crowdfunding campaign on BackaBuddy with the help of her friend of over 14 years, Lana Potgieter who lives in Bellville, Cape Town.
“Divorce knows no boundaries and happens in every culture and language. Sadly, resources to help and support families and children are not always easily available in other languages besides English. Books that deal with such personal and sensitive issues are more accessible and effective for the young reader if it’s in their mother tongue. So I think that The Mending Chronicles is going to be an incredibly helpful handbook for Afrikaans children who have experienced divorce, as well as a great addition to Afrikaans children’s literature.” – says Natalie
Since the launch of the crowdfunding campaign, almost R30 000has been raised towards the fundraising target of R70 000 which will cover the cost of the translator, editor, proofreader, designer and the first print run of the book.
“My hope for The Mending Chronicles handbook is that children of divorce can go on a journey with the main characters, Liam and Emily, and work through their own responses to divorce and be equipped to deal with the changes they face. I am a firm believer in the power of emotional intelligence to help children express themselves effectively so that they can communicate their thoughts and needs and receive the help and support they require. Spirituality is also part of Liam and Emily’s story, which I hope will be well received by the Afrikaans community. I’m very excited to think that this amazing resource can be made available to Afrikaans children in their own language bringing healing and emotional wellness to the next generation.” – says Natalie
Support this campaign by making a donation on Backabuddy here:
South Africa’s leading crowdfunding platform, BackaBuddy has supported more than 10 000+ individuals and charities in setting up fundraising campaigns for medical fees, tuition and various causes in South Africa. The platform has thus far risen over R250 Million.
Picture above: Keeping the nurses at Badisa safe.
Picture: Cooks and staff at over 550 feeding scheme locations in the Western Cape now have PPE!
Pictured above: Masks for Medics Directors – Dr Lauren Lee, Dr Sonia Hough, Dr Julie Etellin
Picture above:Thank you Masks For Medics!
