Pictured above: Madswimmer Founder Jean Craven waves the SA flag high
CAPE TOWN – “The Sky is the Limit” Madswimmer Team triumphantly returned to a camp in Kagkot in the Himalayas on Sunday afternoon, the 12 of May, marking their reconnection with civilization and their first steps on solid ground after a grueling fifteen-day ascent on the icy slopes of Mt. Putha Hiunchuli in the Himalayas. Their mission was to complete the highest-altitude swim ever recorded.
On the morning of May 10th, at an altitude of 6,405 meters, the team achieved their ambitious goal. They surpassed the previous record of 6,370 meters set by Australian Dan Bull in the Andes Mountains in South America, thus shifting the highest swim record to a new continent under challenging conditions- a testament to the indomitable human spirit.
Jean Craven, expedition leader and founder of Madswimmer, noted that the trek to the swim site was the most arduous part of the journey. Following three flights and a nerve-wracking 17-hour Jeep ride along steep cliffs, the team embarked on a 138km uphill trek that lasted 15 days. With the aid of eighteen sherpas and a caravan of 35 donkeys and yaks, they transported over a ton of equipment and supplies essential for their survival. They faced harsh icy conditions, battling wind and snow, and navigated treacherously near crevasses that threatened to collapse beneath them.
Pictured above: Madswimmers Vanes-Marie Du Toit, Neo Mokuene, Deniz Kayadelen, Chiara Baars (Team Doctor), Thufayl Ali (Cameraman), Sean Disney (Himalaya Tour leader) and Sean Jean Craven, Madswimmer Founder
Describing the swim, Jean recounted, “The last accessible liquid (swimmable) water was found at 4,900 meters. To achieve a world record, we needed to venture higher and create a suitable swimming environment at 6,405 meters. We carved out a swimming hole in the ice and melted ice in large drums that preserved the liquid water overnight. The swimming hole was covered under a tent canvas to prevent refreezing at night. The next morning, we removed the canvas, filled the ice hole with the liquid water we preserved, and took turns swimming in it for about three minutes each, wearing Speedos only. The water was chillingly cold at 3.7 degrees Celsius, with the outside temperature at minus six.”
Pictured above: Madswimmer Vanes-Marie Du Toit takes the plunge
The expedition was conducted with a commitment to environmental stewardship. After their historic swim, the water was carefully returned to the mountain, where it refroze.
Dr. Chiara Baars, the team doctor, diligently monitored the members’ vital signs and general health throughout. Oxygen levels were measured in the morning and again at night and it was interesting observing how sleep aided their acclimatisation overnight. Despite most team members lacking experience in high-altitude climbing, none suffered severe shortness of breath or other altitude symptoms. Three members took medication to facilitate acclimatisation, which was discontinued as they began their descent. Post-swim, everyone was warmed in heated tents, dressed in warm clothes covered with hot water bottles, ensuring their bodies recovered well from the extreme cold.
The team emphasised that their expedition aimed to witness and document the impacts of climate change. They encountered alarming signs, like running water appearing nearly 5,000 meters above sea level. The solid ice is crucial for binding the soil in these frigid zones. The melting of it threatens devastating land and mudslides that could obliterate communities. With global awareness campaigns initiated by Nepalese tourism and the vivid documentation by Madswimmer, the team hopes to spark meaningful discussions and highlight the urgent need to address climate change.
Pictured above: Madswimmer Neo Mokuene takes an icy dip.
Crowdfunding on BackaBuddy
‘The Sky is the Limit’ Madswimmer Team has launched a crowdfunding campaign on BackaBuddy to support two children’s charities with their dedicated swim: the Universitas Academic Hospital Oncology Unit for Teens and Adolescents and the Red Cross Children’s Hospital.
Red Cross Children’s Hospital, Cape Town
The Red Cross Children’s Hospital in Cape Town provides critical paediatric care to children from across South Africa. Support for this hospital ensures the continuation and expansion of their life-saving work, offering a brighter future for children in need.
Adolescent Oncology Unit, Universitas Academic Annex Hospital, Bloemfontein
The Adolescent Oncology Unit at Universitas Academic Annex Hospital in Bloemfontein focuses on providing specialised care for teenagers battling cancer. Donations help fund renovations, create a lounge and entertainment area, and ensure that teenagers receive the best possible care during their fight.
So far, the BackaBuddy campaign has raised R24,200 of their R2,000,000 goal with the support of 17 donors.
Every year, Chief Inspector Jaco Pieterse of The Cape of Good Hope SPCAcommemorates his birthday in a profoundly meaningful way. Instead of seeking gifts, he dedicates his special day to the voiceless and vulnerable. This year, he has chosen to champion the cause of Toby, a dog whose heart-wrenching plight and indomitable spirit epitomize the essence of survival and hope.
Image: Jaco and Toby. (Cape of Good Hope SPCA)
A Harrowing Rescue from Despair
It was a distressing weekend when Inspector Jeffrey Mfini rushed to save Toby following urgent reports of neglect. Tragically, Toby was found emaciated and barely alive, punished by his owners—who starved him for allegedly harming a cat—confined in a narrow, dark alley beside their house. This cruel treatment has since led to legal action against the owners, spearheaded by the SPCA.
Image above: Survival dog Toby
Toby’s Fight for Life
Upon rescue, Toby’s condition was critical, scoring just 1 out of 5 on the health scale and suffering from severe anemia due to starvation. The SPCA’s dedicated team wasted no time in administering emergency care, including a lifesaving blood transfusion needed to replenish his depleted red cells and restore vitality to his weak body. With each passing day under meticulous care, Toby shows small yet hopeful signs of recovery; his first joyful bath marked a poignant milestone, washing away some of the pains of his past.
Image: Toby is making a comeback
A Birthday Wish to Save Lives
This year, as Jaco Pieterse celebrates another year of life, he is fervently rallying support for Toby through a BackaBuddycampaign launched in honor of his birthday on May 18. Inspired by last year’s success, raising over R45,000 and catalyzing numerous rescue operations, Pieterse is determined to exceed that achievement. Just three days into the campaign, the generosity of over 100 donors has brought hope closer to reality, amassing nearly R40,000 towards the goal.
Image: Washing away the pains of the past
Toby’s Remarkable Recovery
The Cape of Good Hope SPCA shares an encouraging update: “Is it our imagination or is there a little more pride in the tilt of his head? He has a little more swagger and a little less stumble in his step that’s for sure. It’s amazing what love can do, and there’s no shortage of it for Toby! Not from our Chief Inspector Jaco Pieterse, our hospital team, or YOU! Thank you for supporting Toby’s fight to live so generously.”
Join Us in Making a Profound Impact
“Please consider making a donation to the Cape of Good Hope SPCA in honor of my birthday on May 18. Your generosity will support not only Toby’s recovery but will also ensure that the SPCA can continue their critical work. Let’s make this birthday one that brings hope and new beginnings to many. Thank you for helping us continue our mission,” says Jaco.
Daniel Kolver, a driven 16-year-old athlete from Knysna, Western Cape, represents the pinnacle of commitment and excellence in the demanding world of modern pentathlon. This Olympic sport, composed of fencing, freestyle swimming, obstacle course racing, laser pistol shooting, and cross-country running, demands versatility and exceptional skill across multiple disciplines.
Pictured above: Daniel Kolver takes the lead in a cross-country event
A little over a year ago, Kolver set a formidable goal: to earn Junior Protea colours in modern pentathlon. His relentless pursuit of this goal involved overcoming injuries, pushing through intense pain, and sacrificing countless personal hours for rigorous training. His efforts culminated in a remarkable achievement at the South African modern pentathlon championships in Somerset West this April, where he not only won the U19 category but also secured his Junior Protea colours.
Pictured above: Daniel Obstacle course racing: A dynamic challenge in the modern pentathlon lineup.
This outstanding performance has qualified Kolver for the Modern Pentathlon Junior World Championships and African Championships in Egypt at the end of June. Securing a place at this international event is not just a personal triumph for Kolver; it also brings prestige to the Knysna community, which is committed to fostering excellence in both academics and extracurricular activities.
However, participating in this international competition carries substantial costs, estimated at around R60,000. These costs include expenses for travel, accommodation, competition fees, and the necessary upgrade to an international standard fencing kit, as his current gear does not meet international standards.
Pictured above: Daniel Obstacle course racing: A dynamic challenge in the modern pentathlon lineup.
In response, a crowdfunding campaign has been initiated on BackaBuddy to gather the necessary funds. With R14,800 already raised thanks to the generosity of eight donors, there remains a significant amount to be covered to reach the R60,000 target.
Contributions of any size are invaluable and will assist in covering these essential costs, enabling Kolver to compete on the global stage and strive for his Junior Protea colours. This support not only aids Kolver in achieving his ambitions but also exemplifies the spirit of the community.
In the heart of Cape Town, the Montana Vikings Basketball Club (MVBC) stands as a symbol of hope for the youth. Driven by a vision to transform lives and make a mark on the global basketball stage, this community-based organization is spearheading a movement that melds sportsmanship with social impact.
Pictured above: 2023 under 14 boys CTBA champs
Under the leadership of Shafiek Allie, the club’s chairperson, MVBC has launched a crowdfunding campaign on BackaBuddy. They aim to raise R330,000 to enable young athletes to participate in the Soweto Basketball Uprising Tournament, a stepping stone to national and international recognition.
Uniting to Transform Lives
Since its inception in 1995, MVBC has evolved into a formidable force, boasting 135 members across various age groups. Craig Daniels, the founder, envisioned a place where underprivileged kids could channel their energies into something constructive. Today, the club is a thriving hub where youth find purpose, values, and resilience, not just on the court but in life.
Pictured above: MVBC Showcasing importance of fundamentals
For many, MVBC is more than a sports club—it’s a sanctuary where underprivileged children discover their true potential and come together as one family. Both on and off the court, they are united by their passion for basketball and their desire to uplift one another. With a mission to nurture the next generation of players, MVBC emphasizes the importance of “paying it forward” and “giving back” to the community.
A Journey Towards the Summit
The Soweto Basketball Uprising Tournament, scheduled for June 14–17, 2024, represents the club’s next significant milestone. The tournament will feature the best U18 teams in the country, and for MVBC, it’s an opportunity to showcase the talent they’ve nurtured over the years. Their goal is to raise enough funds through BackaBuddy to cover transport, accommodation, meals, and equipment for 40 players, including management and coaches, to participate in this event in Soweto.
Pictured above: MVBC Super League Ladies team
Allie emphasizes the importance of this campaign: “Our vision is to enter the South African Basketball National League and eventually the Basketball Africa League. This tournament is a crucial step in that journey.” The BackaBuddy campaign aims to raise R330,000, enough to support each participant with R8,000. So far, they’ve raised over R54,700 with the support of nine donors, but there’s still a long way to go.
Building a Stronger Community
The impact of MVBC extends far beyond the basketball court. The club provides a constructive path for Cape Town’s youth, helping them avoid the perils of street life. It’s a place where values like respect, perseverance, and honesty are instilled, fostering a positive attitude toward life and the future. MVBC has consistently produced top players who have excelled provincially and nationally.
With the funds raised through the campaign, MVBC will continue its mission of transforming lives. Corporate sponsors will have a unique opportunity to be part of this journey, gaining visibility through logo placements on tracksuits and promotional materials. More importantly, they will be aligned with a cause that is making a tangible difference in society.
Pictured above: 2022 Jnr NBA champs
The campaign addresses a significant need: providing resources for young players to compete on larger stages, gain exposure, and develop as individuals. With the right support, these youths can become role models who inspire others to pursue their dreams despite the odds.
To create a successful crowdfunding campaign in the digital age, it is crucial to connect with potential donors through emotive storytelling and engaging visual content. Incorporating a 20-second to 3-minute video into your campaign can be a highly effective way to achieve this.
Studies have shown that a well-crafted video can build an emotional connection with viewers, lend credibility and authenticity to your cause, and increase the chances of raising up to 4X more funds than campaigns without a video.
In this guide, we have compiled a list of 7 essential elements to consider when creating a powerful video for an online fundraising appeal.
Sean Clarke, a Para-athlete from Johannesburg, provides a great example of an effective crowdfunding video. In his campaign to raise funds for James, a teenager in need of a prosthetic leg, Sean created a short yet impactful video introducing James and his life-long struggles.
Structuring your video
Shoot your video Selfe-style. You don’t need to have a professionally shot campaign video to make an impact. Consider using your smartphone’s front camera to shoot a short, authentic selfie-style video to elaborate on your campaign story. It’s all about speaking from the heart, providing relevant background information, and conveying your passion for your cause.
Interview the beneficiary: Conduct a short interview with the beneficiary of your campaign to help lead the conversation. Ask the beneficiary to introduce themselves, explain their challenges, and let potential donors know the impact donations will have on their lives.
John Rodwell from Kwa-Zulu Natal interviewed his homeless neighbour Johan, who was living in a tent. The emotional video captured the hearts of donors who contributed to a Wendy house for Johan and his dog.
Create a slideshow video: If you aren’t comfortable shooting a video, consider creating a slideshow video with images and text to tell the story of your beneficiary and the needs they might have. Consider recording a voice note on your phone that can accompany your video to add a personal touch to your campaign story and keep viewers engaged.
Get inspiration from other skilled storytellers
It’s beneficial to take some time to explore successful crowdfunding campaigns and the inspiring videos campaign creators have made to garner support from the donor community. We can all learn from each other.
Zanele Hlatshwayoran 18 marathons to support SADAG, in honour of her father who took his own life due to depression. Her video captured the clear impact her campaign would go on to create.
Need more examples? Watch as Henry Cock prepares to take on 133 half marathons for suicide prevention, Zolani Mahola backs a campaign to save a little boy suffering from cancer, Trinity Van Beeck introduces her friend who qualified for a chess competition, and Marlene Spies raises funds for a Cochlear Implant with the help of her granddaughter.
Presentation
Before filming your video, keep in mind that you should tell your story in less than 3 minutes to keep your viewers’ attention. Your tone should be warm, hopeful and informal, displaying your personality. Deciding where to film your video is also very important. Choose a well-lit room with a clear backdrop, or shoot your video outside in nature. Wherever you decide to film your video, make sure you have as little background noise as possible.
Your crowdfunding story is the foundation upon which you can build an emotional connection with potential supporters and inspire them to donate to your cause.
In your video, introduce yourself and your beneficiary, share the personal connection you have and provide meaningful background information, to build trust with potential supporters. As best as you can, articulate the tangible needs your beneficiary has, the challenge they are facing, and the positive impact donations will have on them. Share the defining moment that inspired you to start the campaign, and ask viewers to consider donating to your campaign and share it with their wider network.
Llewellyn Barnes was a homeless man living on the streets of Pretoria when he qualified for a major golf tournament. In sharing the story of his life, donors learned how his passion for golf got him through many difficult times in his life.
Visual and Sonic Storytelling
While speaking directly to the camera can be effective in introducing your cause to potential donors, incorporating visual aids such as images, text, animations, or music can significantly enhance your campaign’s impact.
Fortunately, there are user-friendly apps such as CapCut, TikTok, Canva and InShot that can help you create professional-looking and creative videos. Additionally, you can make use of the YouTube Audio Library to access royalty-free, copyright-safe production music and sound effects for your video.
When Joseph Payne interned for DOCKDA, a charity in Northern Cape, he launched a campaign to purchase bicycles for rural school children. Joseph used a combination of video clips, images, text, and music to beautifully illustrate his story and raise funds for his cause.
Social media
Including a video in your crowdfunding campaign and sharing it on social media can increase your chances of success by 5X, as video posts receive 7X more engagement than static posts. Additionally, videos are more engaging and favoured by algorithms, leading to greater visibility and wider sharing potential.
To further connect with potential donors, consider live streaming on popular platforms like TikTok, Facebook, or Instagram, to promote your cause, answer questions in real-time, and encourage donations. Be sure to promote your live stream beforehand to ensure a larger audience.
Milestones & Updates
Creating videos to update your donors, share milestones, and express gratitude for their support is a powerful way to build trust and engagement, ultimately encouraging additional donations. By showcasing the impact funds raised have created, like this adorable video from Blankets For Baby Rhinos, you can begin building a lasting relationship with your supporters.
Katlego Legotlo who has Cerebral Palsy, was gifted a brand new electronic wheelchair, in a heartfelt moment captured on video, that brought many to tears.
Conclusion
In conclusion, a well-crafted crowdfunding video has the potential to elevate your campaign’s message, convey complex information, reach a wider audience, build a meaningful relationship with donors and inspire them to support your cause.
