Promoting your crowdfunding campaign on Facebook

Promoting your crowdfunding campaign on Facebook

With the number of Facebook users in South Africa to reach over 19.8 million by 2023, according to Statista, there is ample opportunity for your crowdfunding campaign to reach a wide network of supporters on the social network.

In this guide, we will discuss the power of Facebook Marketing and walk you through some practical tips that you can use to promote your cause.

Why use Facebook to promote your crowdfunding campaign?

According to Hoodsuite.

  • 82% of internet users in South Africans are active users of Facebook and 57% also use Facebook Messenger
  • Recent statistics have revealed that Facebook users spend an average of about 40 minutes daily on Facebook.

How to post on Facebook

To share a post on Facebook:

  1. From the top of your News Feed, click What’s on your mind, [Name]?
  2. Write a short message to introduce your crowdfunding campaign (following the guidelines below) and remember to include your BackaBuddy Link.
  3. For your post: 
  4. Click Post.

Once you have created your post. Share it your Facebook Story

  1. On the post you have just created, Click Share
  2. Select Share to Your Story Now.

When to post on Facebook

When it comes to posting on Facebook, research shows Thursday and Friday to be the best days. Here’s what we found:

  • According to World Wide Worx, the best time to post on Facebook in South Africa to maximise the number of people who see it, is on a Thursday between 09:00 and 10:00.
  • Hubspot determined Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post.

Please note: You can post your campaign on any day, see what works the best for you! We recommend sharing your campaign at least 2/3 times a week across your social media platforms for the best possible result.

Writing your campaign post

The purpose of posting your campaign on Facebook is to reach as many people on your friends list as possible, as well as other Facebook users who might not know you. 

Before posting on Facebook, consider these key factors:

1. Keep your message short and specific

According Express Writers, Facebook posts with 40-80 Characters result in 86% more interaction (likes, comments, shares, link clicks). 

2. Provide enough information

Make sure your post answers these questions: 

  1. Who are you raising funds for? (name, age, location)
  2. Why are they in need of funds? (what has lead you to crowdfunding?)
  3. What will funds raised be used for? (in a tangible way mention how funds will be used, for example “We are raising funds to purchase 100 pairs of shoes for 50 children
  4. When will funds be needed? (ie. is there a sense of urgency or is your campaign time-sensitive?)
  5. Where can people make a donation? (Include the call to action: Please support my crowdfunding campaign on BackaBuddy, by making a donation here: [copy and paste BackaBuddy Link)]

Take a look at these examples:

You can use this template as a guideline:

Hi everyone,

I have created a crowdfunding campaign on BackaBuddy to raise funds [to/for].

We are hoping to raise [fundraising target] by [time period] that will allow us to [positive impact].

Please be so kind as to support our crowdfunding campaign by making a donation here: [BackaBuddy link]

If you are unable to donate, please share our campaign with your friends and family.

How to write your crowdfunding campaign story

3. Include a photo or video

Instead of posting your BackaBuddy link by itself, upload your message with a positive, yet emotive photo or video.

Photo:

According to Post Planner, posts with photos receive 84% more link clicks, this means more Facebook users will click onto your BackaBuddy campaign if you have great visual content.

Where possible include hi-quality images that tell a positive storyavoid shocking or graphic content, as this might discourage Facebook users engaging with your content. You can load a single image, or add a series of images that tell your story.

Video:

It is in your best interest to share your post with a short, informative and emotive video that’s between 1-3 minutes long. While a strong image will make your followers take notice, a video will increase your engagement by 7 times and your campaign has an opportunity to raise 4 times more funds. 

How to create a crowdfunding campaign video

Make use of these Facebook tools to promote your crowdfunding campaign

Facebook Messenger 

Posting a status update about your campaign will help you reach friends and friends of friends on Facebook, but when engaging with close friends and family on Facebook, it is always better to send a short/personal message directly via Facebook Messenger.

According to RadiumOne, 84% of online sharing now takes place through instant messaging apps such as WhatsApp, Facebook messenger and WeChat, this is because messages are both opened and read, typically within the first 3 seconds.

To send a direct message on Facebook on a computer:

  1. Click  in the top right of the screen.
  2. Click  to start a new message.
  3. Start typing a name into the To field. Names of friends will appear in a dropdown.
  4. Select the person or people you want to message.
  5. Type your message, then press enter or  to send.

You can also click Message at the top of someone’s profile to message them.

Facebook Stories

Facebook stories are a great way to create awareness about your campaign, share updates and ensure your campaign maintains momentum.

Stories are typically about 20 seconds long and stay on your profile for only 24 hours, but it is an effective way to encourage Facebook users to engage with your cause and send you direct messages.

To share a story on Facebook:

  1. Click + Add to Story at the top of your News Feed..
  2. Click Photo/Video to add a photo or video from your computer.
  3. Next to Your Story, you can click the audience selector (example: Public or Friends) to choose who can see your story.
  4. Click Post.

Facebook groups

Once you have managed to interact with your close networks via posting status updates, posting stories and sending direct messages via Facebook messenger, it is time to have a look at Facebook groups in your area that are relevant to your cause. 

Joining groups with a higher following, will help you reach a wider audience of potential supporters.

By seeing your posts, users will be able to share your campaign, donate via your BackaBuddy link, interact with you via the comments section or directly via Facebook messenger..

Join the BackaBuddy Community Facebook group here

Take a look at these groups, for ideas of ones you could join to promote your campaign.

To join a Facebook group:

  1. From your News Feed click Groups in the left menu.
  2. In the search bar at the top, enter some keywords for the group you’re looking for.
  3. Select the group then click + Join Group below the cover photo.
  4. Select whether you’d like to join as your profile or your Page and click Join Group

To post to a group:

  1. From your News Feed click Groups in the left menu and select your group.
  2. Click What’s on your mind, [Name]?

From here you can:

Facebook Watch Party

This new feature from Facebook is quickly gaining popularity. Now instead of simply sharing a video on Facebook, you can invite friends to watch videos with you in real-time.

This is a great opportunity to engage with potential donors as you are able to comment and interact with your audience.

Don’t forget to include your BackaBuddy campaign link in the comments section for anyone who would like to support your cause.

Facebook Live

According to Vimeo, 78% of online audiences watched a live video on Facebook in 2018.

Live videos are great for sharing quick updates, conducting short interviews or answering questions your audience might have relating to your campaign. Facebook recommends that live videos should be at least 10 minutes long.

Your followers will be notified when you’re broadcasting live on Facebook, so it is a great way to create awareness around your crowdfunding campaign.

Remember to include your BackaBuddy campaign link in the description as your video will still be available to watch after the live stream has ended.

To go live on Facebook:

  1. Click What’s on your mind, [Name]? at the top of your News Feed.
  2. Click  then click Live Video.
  3. Write a short description of your campaign and include your BackaBuddy link for donations.
  4. Click Go Live in the bottom left.

We hope you enjoyed our tips for Facebook Marketing! While Facebook is a great tool to use to reach a wider audience, it should not be used in isolation.

Click Below for more tips on how to run a successful crowdfunding campaign on BackaBuddy:

Fundraising Tips

 

Sharing your crowdfunding campaign on Instagram

Sharing your crowdfunding campaign on Instagram

According to BusinessTech, over 3.8 million South Africans use Instagram. 

With over 1 Billion users globally, Instagram allows you to reach a wide audience of supporters through sharing beautiful photos, engaging videos and trending hashtags.

In this guide, we will discuss the power of sharing your crowdfunding campaign on Instagram and share practical tips you can use to promote your cause.

Why use Instagram to share your crowdfunding campaign?

  • Instagram boasts 58 times more engagement per follower than Facebook, According to ecommerceCEO
  • 60% of Instagram users use the platform once a day, according to Sprout Social

Before posting on Instagram, consider these key factors:

Put your crowdfunding campaign link In your bio

Whether you are creating posts, stories or IGTV videos to promote your campaign, it’s important to give your followers a call to action to donate to your campaign.

How to post a link in your Instagram Bio

When posting on Instagram, direct your audience to click on the link in your bio for more information and to make a donation!

When to post on Instagram

According to Hubspot, the best time to post on Instagram is between 2pm-3pm. There is also an increase in engagements on Thursdays 5am, 11am and between 3pm-4pm. 

Quintly also states that interactions are 22.29% higher on Saturday and Sunday.

Please note: You can post your campaign on any day, see what works the best for you! We recommend sharing your campaign at least 2/3 times a week across your social media platforms for the best possible result.

Visual content 

Photos and videos are the language on Instagram, you will need to upload visual content in order to create a post with a caption.

Photo

Instagram images get on average, 23% more engagement than Facebook images, according to Business of Apps.

Post hi-quality photos that tell your crowdfunding story. Avoid shocking or graphic content, as this might discourage Instagram users engaging with your content. 

Video

Video posts get up to 38% more engagements than image posts, according to Mention.

Post short, informative videos on your Instagram timeline to introduce the aim and importance of your crowdfunding campaign and direct users to your campaign link in your bio. 

For videos longer than 60 seconds, you will need to upload your video to IGTV (more information below)

Writing your Instagram post caption

Keep your message short and specific

While you have more than 2000 characters at your disposal when writing your post caption, Sprout Social, suggests 138-150 characters will get you the most engagement (shares, likes, comments)

If you want to ensure that your full caption is visible and is not cut off by the “see more” tab, keep your post within 125 characters.

What information should your post include?

To introduce your crowdfunding campaign, make sure you answer the following questions in your post.

  1. Who are you raising funds for? (name, age, location)
  2. Why are they in need of funds? (what has lead you to crowdfunding?)
  3. What will funds raised be used for? (in a tangible way mention how funds will be used, for example “We are raising funds to purchase 100 pairs of shoes for 50 children
  4. Where can people make a donation? (Direct your audience to click on the link in your bio to make a donation to support your cause)

#Hashtags

Make use of hashtags to make your post more discoverable – this will allow you to reach more people who are interested in your topic.

Instagram allows users to post 30 hashtags in a single caption, to avoid your post looking like spam, it’s recommended to use no more than 10 relevant hashtags in your post.

Even including one hashtag in your post can increase your engagement by 12.6% according to PR Daily.

Creating a hashtag

To Create a hashtag, simply type # and your keyword in your post caption.

Popular hashtags to use when sharing your crowdfunding campaign

#crowdfunding #backabuddy #crowdfundingcampaign #fundraising #support #donate #crowdfund #funding #charity #crowdfundingproject #payitforward #donation. 

Include specific/trending hashtags that relate to your cause:

  • Your need: #cancertreatment #universityfees #rugbytour #masksformedics
  • Location: #capetown #southafrica #mzansi #sa
  • Events: #comrades #marathon #ironman #midmarmile #birthday
  • Social issues: #covid19 #lockdown #blacklivesmatter #womensupportingwomen #animalrights
  • Organisations: #backabuddy #smilefoundation #spca #giftofthegivers
  • Institutions: #UCT #witkoppenclinic #unisa 
  • Awareness days: #mandeladay #givingtuesday #christmas #worldclubfootday

Mention Instagram users in your post

When creating a post, Instagram allows users to mention/tag other users and influencers, their location, organisations and businesses. This will notify other users to view and interact with your post. 

Location is key

By tagging your area location in your Instagram post can increase your engagement by 79% according to PR Daily

Research also shows that crowdfunding campaigns are typically supported locally – be sure to let Instagram users know where you are from!

Not sure what to say? Use this template:

We have created a crowdfunding campaign on @backabuddy to raise funds [to/for]. Funds raised will allow us to [positive impact]Click on the link in my bio to make a donation.  #crowdfunding #backabuddy #donations #fundraising #southafrica 

Include:

  • Other relevant/trending hashtags
  • Tag your location
  • Tag Instagram users/organizations that relate to your cause

Post multiple images/videos

By creating a carousel on Instagram, you can post up to 10 images to tell your crowdfunding story and increase engagement.

Make use of these Facebook tools to promote your crowdfunding campaign

Direct Message

Make use of Instagram’s direct message option to reach out to close friends and family, influencers and organisations who might be interested in supporting your cause.

With Instagram Direct, you can send messages, photos and videos to one or more people. Messages won’t appear in Feed, search or your profile.

Instagram Stories

Posting stories is a great way to create awareness about your campaign, share updates and ensure your campaign maintains momentum.

Instagram stories are typically about 15 seconds long and stay on your profile for only 24 hours

Why post Instagram stories to share your crowdfunding campaign?

  • According to The Mobile Media Lab, Instagram stories receive 2-3  times more engagement than regular posts.
  • According to Social Media Today Instagram stories boast over 300 million active daily users.

Before posting a story on Instagram, consider these key factors:

  • Place your text toward the center and bottom of the screen and keep your message short and clear.
  • Mention other Instagram users and organizations in your story, to allow your story to be re-posted.
  • Use 1 or 2 relevant Hashtags on your Instagram story to increase your visibility.
  • Save your story to your highlight reel, so your campaign updates can be viewed longer than 24 hours.

Share your Instagram story to Facebook

Add your story to your highlights

IGTV

With the introduction of IGTV, Instagram users can post 10 minute long videos and increase their visibility by appearing on the “Explore” tab on the platform.

Need advice for putting together your video? Read Our Guide.

GO Live on Instagram

Instagram now allows users to post 60 minute live videos. Just like Facebook live, your followers will be notified when you’re live and will be able to interact with you in real-time.

Sharing live videos is a great way to introduce your campaign, share campaign updates and milestones, conduct short interviews and provide additional information about your project.

We hope you enjoyed our tips for sharing your crowdfunding campaign on Instagram!

While Instagram is a great tool to use to reach a wider audience, it should not be used in isolation.’

 

Read more:

Charity Crowdfunding for Non-Profits: Are You Ready To Create a Campaign?

Charity Crowdfunding for Non-Profits: Are You Ready To Create a Campaign?

Crowdfunding is the practice of funding a project or satisfying a need in your organization by raising money from many people who each contribute a small amount to your cause.

Crowdfunding is growing rapidly in South Africa, giving non-profit organizations an opportunity to raise more money through tapping into power of the crowd.

It is a way fundraise that doesn’t rely on sponsorships from big businesses or the government, but rather relies on many small contributions from those around you who are inspired by your cause.

Although over R59 million has been raised on BackaBuddy for various causes, our most successful charities, The Smile Foundation and Rainbows and Smiles for example, will tell you that crowdfunding is not easy.

If you understand that crowdfunding requires a lot of effort, speaking to your networks and isn’t a quick fix for your organization, then you’re in the right mindset for a successful campaign!

In this article, we will cover the following:

  • Do you have the necessary tools to run a campaign?
  • Managing your Crowdfunding Expectations.
  • What are your needs?
  • Do you have access to a crowd/network?
  • Who is going to be in charge of your campaign?

 

  1. Do you have the tools you need to run a campaign?

  • For a successful crowdfunding campaign you need access to a couple practical tools such as a Computer, Smartphone with an Internet connection. If you are unable to connect and talk to your potential donors, it will be difficult to raise funds online.
  • Have you created social media accounts for your organization? Do you have a mailing list with email addresses or database of your supporters?
  • Do you have previous success stories or testimonials from past projects in the form of videos, photos, articles etc will bring credibility to your campaign.

 

  1. Managing your Crowdfunding expectations

Are you crowdfunding for a quick/large cash injection to save your organization or do you need to secure funding for a certain need within your organization?

Although crowdfunding can be rewarding, success does not come easy to those who expect a large amounts of money in a short space of time, particularly you are a new charity.

The chance of you reaching your target shortly after you go “live” is rare, our big, high networked charities, would be able to tell you that it doesn’t happen often!

If you understand that crowdfunding is a process that requires the correct marketing message, a target that isn’t too high and lots of communication with your supporters, then you have a clear view of what to expect!

 

  1. What are your needs as a charity?

 

 

Simply put, WHAT are you crowdfunding for and WHY.

Crowdfunding is the most effective, when you focus on a certain need that you can measure.

Sit with your fundraising team and your finance department to identify specific needs that are “tangible” and easy for the public to understand.

This step is very important in determining how successful your campaign will be, general phrases should be avoided.

Your donor wants to know exactly where their money is going to in order to connect with your cause.

  • What doesn’t work:“The funds will be used for social upliftment”
  • What works: The funds will be used to build a free-clinic in Mitchells plain that will support a community of 200 people”

 

  • What doesn’t work: “To help children reach their potential”
  • What does work: “It costs R30 000 to put one child through a coding course, we hope to put 5 children in through this course at Buddy Coding School in Blouberg by 2019.

 

  • What doesn’t work:“ Raising money for awareness”
  • What does work:We plan to visit 10 Government schools to educate students about Gun safety”

 

Tip: Be the first person to support your own campaign. No one wants to support a project that has 0 funds raised.

Setting a realistic, target is an important part of setting up your crowdfunding project.

If your target is too high, you will discourage donations in smaller amounts, because your donor might think their R100 donation won’t make your barometer go up.

As a non-profit, you most likely have a number of important needs in your organization, for the purpose of crowdfunding, it is better to tackle one need at a time.

For example, You might need 5 new vehicles for your organization that will cost R500 000, which might discourage the average donor, but if you crowdfund for 1 vehicle that costs R100 000, your campaign seems a lot more achievable.

 

  1. Finding your crowd.

Crowdfunding can be a great way to raise money, build your donor database and communicate with your donors on a more personal level.

Where is my crowd?

  1. Your existing Donor Database. (List of names and contact information of those who have donated to your charity in the past)
  2. Your Social Media followers 
  3. Your website or blog subscribers.
  4. Past & Present Volunteers/Interns.
  5. The Media: Your local radio station/local paper
  6. Your family & Friends

 

  1. Who will be in charge of the campaign?

 

A successful crowdfunding campaign, can’t be done alone.

 

Rainbows and Smiles have raised over R2 Million rand on BackaBuddy. Click here to see how.

You will need at least one person in your organization who will be in charge of all the crowdfunding activities.

Sit down with your team and determine who will be responsible for the following:

  1. Setting up the campaign.
  2. Marketing the campaign by creating interesting things to post online.
  3. Engaging with your supporters.
  4. Who will run the Facebook/Twitter page.
  5. Updating donors on how successful your campaign was and thanking them for their support.

 

… so do you think you have what it takes to run a successful campaign?

Listen to our COO, Catherine Du Plooy’s advice to new charities using crowdfunding here

Register your charity here:

Once your Charity Crowdfunding profile has been set up on BackaBuddy, you can start putting together your project!

10-year-old singing prodigy needs support to attend prestigious Choir School

10-year-old singing prodigy needs support to attend prestigious Choir School

From a young age, Ethan Palagangwe (10), a talented singer from Mitchells Plain, Cape Town has been drawn to music. 

 

Inspired by his songstress mom, he can often be heard around the house, singing songs by his favourite musicians such as Chris Brown, Michae Jackson, Bruno Mars and Justin Bieber.

 

“Ethan started singing around the house at the age of 8. When he started singing for our friends and family at gatherings, we realized that he has a God given talent that we needed to nurture.” says Ethan’s mom, Candice.

 

When Ethan’s parents saw that the prestigious Drakensberg Boys Choir School in Kwa-Zulu Natal was having an open call to auditions, they signed him up, in hopes that he would be given a once in a lifetime opportunity to sharpen his singing skills and receive a world-class education. 

 

Performing one of his favourite songs, “Ben”, by Michael Jackson, Ethan soaked up the spotlight and was one of only 30 students, out of 1600, to receive an acceptance letter to enrol at the private school.

 

Skip to 3:00 to hear Ethan singing!

 

https://www.youtube.com/embed/4-mdjQub0Z0?feature=oembed

 

Unable to cover the cost of his schooling, which amounts to approximately R 175 000 for his first year, Ethan’s parents launched a crowdfunding campaign on BackaBuddy that has thus far raised over R98 000 with contributions from 26 donors both locally and internationally.

 

The Palagangwe family from left are Cade, Kagisho, Ethan, Candice and Kaycee. Picture: Plainsman

 

With his acceptance fee and uniform covered, Ethan has already begun his first semester through online classes. 

 

Starting on a high note, he has already received 92% for his first music theory assignment, despite never taking music studies. He is also excelling in his mathematics quizzes.

 

Needing additional funding for the remainder of his fees for the school year, Ethan’s parents hope the public will continue to support his dreams.

 

“We are going to miss seeing our little man everyday, but we know he will continue to make us proud and inspire others with his unique gift. A new and exciting journey lies ahead!” says Ethan’s proud dad, Kagisho

 

Ethan will officially arrive at his new school on the 1 February 2021.

 

 Make a donation to Ethan’s campaign here:

 

https://www.backabuddy.co.za/ethan-palagangwe

 

Donate Via Snapscan

 

https://pos.snapscan.io/qr/ethan-palagangwe

 

*As per the campaign creator’s request, funds raised will be paid directly to the school*

 

Launch your own crowdfunding campaign

 

 

How to create a crowdfunding campaign video

How to create a crowdfunding campaign video

For a crowdfunding campaign to succeed in the digital age, campaign creators need to connect with their audience through positive storytelling and visual content.

In this guide, we will be discussing how video content can empower your campaign and allow you to raise more funds and awareness for your cause.

If you missed our guide on campaign story writing, please click here.

 

Why create a campaign video?

  • Crowdfunding campaigns supported with relevant and campaign-specific video content tend to raise 4 times more funds on average.
  • When sharing on social media, video content also increases your engagement up to 7 times – this means that your post is more likely to be shared and reach more people than a static image or written post.

 

Shoot a video on your phone

For the purpose of a crowdfunding campaign, you don’t need professional lighting, equipment or editing skills to convey a powerful message.

We recommend shooting a shortpersonal and informal message on your cellphone that can be posted on social media as well as your crowdfunding campaign.

  • Make sure you are presentable and wearing comfortable clothes (try to avoid clothes with busy designs or alot of text).
  • Choose a clear backdrop or tidy background to shoot your video.
  • Try to eliminate as much background noise as possible.
  • Lastly, just be yourself.

 

Telling your story

Keeping in mind that your video should be between 1-3 minutes long, try to answer these questions in a friendly, positive manner:

  • Who are you fundraising for?
  • What are you fundraising for and how will funds be used?
  • What will the positive impact of donations be?
  • What lead you to crowdfund? (Turning point)
  • What is your time-frame?
  • How will funds be administered(paid into a personal account or directly to a supplier/institution?)

 

Let viewers know where they can make a donation

Ask viewers to support your campaign by donating on BackaBuddy and ask them to help share your campaign with their friends and family.

*Remember to include your campaign link in the post you create, to make donations easy.

 

 

Include text and images in your video

Did you know? Videos are commonly watched without sound? Using simple video editing software, make your video more engaging by adding images, text, captions or animations to expand on your campaign message.

 

Video Editing software to use

For simple video editing, we recommend using apps like Vue or InShot – free apps available on both IOS and Android devices. Watch these tutorials below to help you make your decision.

 

Vue

Available on iOS and Android.

 

InShot

Available on iOS and Android.

 

Other video editing apps to use:

  • Splice App: Available on iOS only.
  • iMovie: Available on iOS only.
  • Quik App: Available on iOS and Android.
  • WeVideo: Available on iOS and Android.

Include background music

If you would like to include music in your video, avoid copyrighted material as this is often muted on social media and could have legal implications.

Luckily, YouTube has put together an Audio Library of free, copyrighted music anyone can use.

 

Take a look at these inspiring videos on BackaBuddy

From living as a homeless man on the streets of Pretoria, Llewellyn Barnes defeated all odds to participate amongst professional players in major golf tournament. With his crowdfunding campaign, set up by non-profit organization, Fearless Love, Llewellyn shared his life story and where his love of golf began. Read more.

American intern, Joseph Payne, made an inspiring and informative video for his Backabuddy campaign to support the DOCKDA Rural Development Agency. Using a combination of images, text and snippets of video, he perfectly described his crowdfunding project.

When Amahle Zenzile was unable to attend the South African Junior Chess Champions Closed in Johannesburg, her best friend and fellow competitor, Trinity Van Beeck set up a crowdfunding campaign on her behalf. In their campaign video, Trinity and Amahle challenged each other to a friendly game of chess and shared details of their close friendship. Read more.

The Owen’s family, put together an emotive video with their crowdfunding campaign for IVF treatment. With enough background information we got a sense of what they were going through.

20 years ago, Marlene Spies went into kidney failure and was in a coma for a long time. The medication she was given affected her the ability to hear and see.

To restore her hearing with a Cochlear Implant her granddaughter set up a campaign on BackaBuddy. The positive impact donations would have on Marlene’s life and wellbeing is undeniable in this short video.

Blankets for Baby Rhinos put together a short yet effective ‘thank you’ message onto their campaign to show how donations had already been put to use.

When Kerryn and Michelle Hugo shared the news with their beloved domestic worker, Antonia Mtambo that the campaign to build her a new home had exceeded their initial fundraising target, her response was so heartfelt that donations kept coming in and the video even made national news! Read more.

Did you know that on Facebook video content results in 7 times more engagement? (likes/comments/shares). Learn more about posting your campaign video on Facebook here.

Create a crowdfunding campaign

South Africa’s leading crowdfunding platform, BackaBuddy has supported more than 10 000+ individuals and charities in setting up fundraising campaigns for medical fees, tuition and various causes in South Africa. The platform has thus far risen over R390 Million.