7 Must-Have Elements for Creating an Effective BackaBuddy Crowdfunding Video!

7 Must-Have Elements for Creating an Effective BackaBuddy Crowdfunding Video!

To create a successful crowdfunding campaign in the digital age, it is crucial to connect with potential donors through emotive storytelling and engaging visual content. Incorporating a 20-second to 3-minute video into your campaign can be a highly effective way to achieve this.

Studies have shown that a well-crafted video can build an emotional connection with viewers, lend credibility and authenticity to your cause, and increase the chances of raising up to 4X more funds than campaigns without a video.

In this guide, we have compiled a list of 7 essential elements to consider when creating a powerful video for an online fundraising appeal.

 

Sean Clarke, a Para-athlete from Johannesburg, provides a great example of an effective crowdfunding video. In his campaign to raise funds for James, a teenager in need of a prosthetic leg, Sean created a short yet impactful video introducing James and his life-long struggles.

Structuring your video

  • Shoot your video Selfie-style. You don’t need to have a professionally shot campaign video to make an impact. Consider using your smartphone’s front camera to shoot a short, authentic selfie-style video to elaborate on your campaign story. It’s all about speaking from the heart, providing relevant background information, and conveying your passion for your cause.
  • Interview the beneficiary: Conduct a short interview with the beneficiary of your campaign to help lead the conversation. Ask the beneficiary to introduce themselves, explain their challenges, and let potential donors know the impact donations will have on their lives.

 

John Rodwell from Kwa-Zulu Natal interviewed his homeless neighbour Johan, who was living in a tent. The emotional video captured the hearts of donors who contributed to a Wendy house for Johan and his dog.

  • Create a slideshow video: If you aren’t comfortable shooting a video, consider creating a slideshow video with images and text to tell the story of your beneficiary and the needs they might have. Consider recording a voice note on your phone that can accompany your video to add a personal touch to your campaign story and keep viewers engaged.

Get inspiration from other skilled storytellers

It’s beneficial to take some time to explore successful crowdfunding campaigns and the inspiring videos campaign creators have made to garner support from the donor community. We can all learn from each other.

Zanele Hlatshwayoran 18 marathons to support SADAG, in honour of her father who took his own life due to depression. Her video captured the clear impact her campaign would go on to create.

 

Need more examples? Watch as Henry Cock prepares to take on 133 half marathons for suicide prevention, Zolani Mahola backs a campaign to save a little boy suffering from cancer, Trinity Van Beeck introduces her friend who qualified for a chess competition, and Marlene Spies raises funds for a Cochlear Implant with the help of her granddaughter.

Presentation

Before filming your video, keep in mind that you should tell your story in less than 3 minutes to keep your viewers’ attention. Your tone should be warm, hopeful and informal, displaying your personality. Deciding where to film your video is also very important. Choose a well-lit room with a clear backdrop or shoot your video outside in nature. Wherever you decide to film your video, make sure you have as little background noise as possible. Decide what to wear: choose simple, solid-colour clothing and avoid busy patterns or text-heavy designs.

 

Storytelling 

Your crowdfunding story is the foundation upon which you can build an emotional connection with potential supporters and inspire them to donate to your cause.

  • Introduce yourself and your beneficiary, share the personal connection you have and provide meaningful background information, to build trust with potential supporters.

  • As best as you can, articulate the tangible needs your beneficiary has, the challenge they are facing, and the positive impact donations will have on them.

  • Share the defining moment that inspired you to start the campaign and ask viewers to consider donating to your campaign and share it with their wider network.

Be sure to state your campaign timeframe and how the funds will be administered (e.g., paid directly to a supplier or managed through a personal or organizational account). Additionally, include your campaign link in the video description or on-screen overlays to make donating effortless for viewers.

Learn about Storytelling in more detail here.

 

Llewellyn Barnes was a homeless man living on the streets of Pretoria when he qualified for a major golf tournament. In sharing the story of his life, donors learned how his passion for golf got him through many difficult times in his life.

Visual and Sonic Storytelling 

While speaking directly to the camera can be effective in introducing your cause to potential donors, incorporating visual aids such as images, text, animations, or music can significantly enhance your campaign’s impact.

Fortunately, there are user-friendly apps such as CapCutTikTokCanva and InShot that can help you create professional-looking and creative videos. Additionally, you can make use of the YouTube Audio Library to access royalty-free, copyright-safe production music and sound effects for your video. Include captions or subtitles to ensure your message is understood even when the video is muted. Other free editing tools include Adobe Premiere Rush (free tier), VN Video Editor, and Adobe Express Video.

 

When Joseph Payne interned for DOCKDA, a charity in Northern Cape, he launched a campaign to purchase bicycles for rural school children. Joseph used a combination of video clips, images, text, and music to beautifully illustrate his story and raise funds for his cause.

Social media 

Including a video in your crowdfunding campaign and sharing it on social media can increase your chances of success by 5X, as video posts receive 7X more engagement than static posts. Additionally, videos are more engaging and favoured by algorithms, leading to greater visibility and wider sharing potential.

To further connect with potential donors, consider live streaming on popular platforms like TikTok, Facebook, or Instagram, to promote your cause, answer questions in real-time, and encourage donations. Be sure to promote your live stream beforehand to ensure a larger audience.

Milestones & Updates

Creating videos to update your donors, share milestones, and express gratitude for their support is a powerful way to build trust and engagement, ultimately encouraging additional donations. By showcasing the impact funds raised have created, like this adorable video from Blankets For Baby Rhinos, you can begin building a lasting relationship with your supporters.

Katlego Legotlo who has Cerebral Palsy, was gifted a brand new electronic wheelchair, in a heartfelt moment captured on video, that brought many to tears.

Conclusion

In conclusion, a well-crafted crowdfunding video has the potential to elevate your campaign’s message, convey complex information, reach a wider audience, build a meaningful relationship with donors and inspire them to support your cause.

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How to raise funds for your favourite charity using events

How to raise funds for your favourite charity using events

Image credit: twooceansmarathon.org.za

Over time, runners have recognized the potential of sports events as more than just a race—they’re also a powerful opportunity to rally support and raise funds through crowdfunding. Harnessing the energy and enthusiasm of participants, these events become a vibrant hub for both athletic achievement and philanthropy, showcasing the transformative impact of collective action.

If you have not yet pledged to support your favourite charity or bought your tickets for the event, have a read through our article below.

Here to guide you in raising funds at your local event, the BackaBuddy team has put together our best advice on how to run a successful crowdfunding campaign!

How to enter your chosen event

Before you begin your crowdfunding journey on BackaBuddy, make sure you have entered for the event on their website.

Launch your crowdfunding on BackaBuddy

Once you have registered, it’s time to create your crowdfunding campaign to raise funds for your chosen charity. 

Start your campaign 

Telling your story

A key thread in all successful crowdfunding campaigns is a well-written, emotive, and informative story that connects with potential supporters of your campaign.

For inspiration on how to tell your story, Meet Zanele.

Zanele Hlatshwayo from Soweto, told a powerful, personal story. when raising funds for the South African Depression and Anxiety Group (SADAG) in honour of her late father. 

 

When writing your campaign story, be sure to answer the following questions:

    • Who are you and where are you from?
    • Which organisation are you fundraising for and what do they do? Do you have a personal connection to the charity you have chosen? 

Your campaign message should highlight the importance of your cause and why others should support it. If the charity you have chosen has success stories or interesting facts to share with you, this will also help you tell your story. Connect with your charity and find out as much information about them as you can.

    • How much would you like to raise and how will these funds be used in a tangible way to benefit your charity and the work they do?

Take a look at these examples on how to write a tangible campaign ‘ask’.

For example, I am taking part in the Totalsports Two Oceans Marathon 2024 to…

    • Raise R10 000 to purchase 100 school shoes for children in need at Afrika Tikkun.
    • Raise R100 000 to help Hillwood Primary School in refurbishing 1 classroom.
    • Reach my crowdfunding target of R20 000 to support Dignity Dreams in purchasing sanitary items for young girls so that they don’t miss out on an education.

Focus on the positive impact of donations 

Presenting your campaign in a positive way can make a big difference. Focus on the positive impact the funds raised will have and the impact of your awareness campaign.

According to the 2018 Trends in Global Giving Report, by Non-Profit Tech For Good, 91% of donors are motivated to donate to causes when they feel positive emotions such as hope and empathy and only 9% respond to negative emotions such as fear and sadness.

Create a crowdfunding video

For those who don’t like reading, put together a short campaign video!

Campaigns with video content tend to raise 4 times more funds, and are shared 7 times more on social media, as they are more personal and emotive!

Shoot a video on your phone

For a crowdfunding campaign, you don’t need professional lighting, equipment or editing skills to convey a powerful message.

We recommend shooting a short, personal and informal message on your cellphone that can be posted on social media as well as on your crowdfunding campaign.

    • Make sure you are presentable and wearing comfortable clothes (try to avoid clothes with busy designs or a lot of text).  
    • Choose a clear backdrop or tidy background to shoot your video.
    • Try to eliminate as much background noise as possible.
    • Let viewers know where they can make a donation to your campaign and include your crowdfunding campaign link in every post you share.
    • Lastly, just be yourself.

If you are unsure of what to say, follow our story writing guidelines above.

Choose a friendly image of yourself

    • When choosing your crowdfunding image, choose an inviting and friendly image of yourself. If you have a photo of yourself in running gear, this will show your potential donors that you mean business and are already training to make them proud!

Set your target based on your network and available time 

When setting your fundraising target, it’s important to consider:

    • The size of your network
    • Your available time to share your campaign 
    • Your social media following
    • How long do you have to share your campaign

 

Getting started – Your first donation

Just like no one likes to be the first person on the dance floor, donors typically support crowdfunding once a campaign has a few initial donations.

Through data research, we found that campaigns with initial support from family and friends specifically, tend to raise 220% more funds.

How to share your campaign with close family and friends:

When looking for your first donations, we recommend sending a personal, instant message on WhatsApp, Facebook message, email or SMS to close family and friends, extended family, neighbours, co-workers. 

An example of a message you could send:

“Hi Monique, I hope you are well!

I am taking part in the Totalsports Two Oceans Marathon 2024 to raise funds to support FoodForwardSA and the wonderful work they do.

With my crowdfunding campaign launched on BackaBuddy I hope to raise R10 000 to provide 100 meals to disadvantaged children living in Edenvale, Johannesburg.

If you can, please be so kind as to donate to my campaign and cheer me on during the event.

If you’re unable to contribute, please share my campaign with your friends and loved ones: Here is my campaign link: https://www.backabuddy.co.za/

Once you have your first donations in, we recommend sharing your campaign to a wider audience on Facebook, Whatsapp and Instagram.

Depending on your chosen social network, read through our guidelines on how to make the most of social sharing!

Encourage more donations

    • Find out if the organisation you are raising funds for is Section 18A certified as a tax break is a great incentive to encourage donations in larger amounts.

 

The Ultimate BackaBuddy Launch Guide: Messages, Tips & Templates

The Ultimate BackaBuddy Launch Guide: Messages, Tips & Templates

At BackaBuddy, we understand that reaching out for assistance, regardless of the cause, can be a vulnerable process. Whether you’re facing medical challenges, educational expenses, a community project, or any other personal goal, we’re here to support you.

To make your fundraising journey easier, we’ve created easy-to-use templates for campaign creators like you to help you share your campaign and encourage donations. 

 

Sharing Your Campaign and Seeking Initial Donations

EASY-TO-USE TEMPLATE

Hi [Insert name]

I have something important to share with you.

I’ve just launched a crowdfunding campaign on BackaBuddy to raise funds for [insert reason why you’re fundraising], and I hope you will consider being one of my very first donors.

I have set my fundraising target at [insert fundraising target], which will allow me to [insert how funds will be used/the positive impact of donations].

Your contribution, no matter the amount, would mean the world to me. 

If you’re able and willing to lend your support to my fundraiser, kindly click on my BackaBuddy link: [Insert link to your BackaBuddy campaign].

You can also support me by sharing my story on your social media or with your contacts, to help me reach more people who may be able to help.

 

Thank you,

[Insert your name]

 

 

 

Reach Out to Your Immediate Circle First

To kickstart your crowdfunding journey and secure vital initial support, begin by connecting with your inner circle of close friends and family. They are more likely to stand by your side, regardless of the cause, due to their trust and personal connection to you. Through their supportive donation messages, they can give your campaign momentum and provide social proof, making it more appealing to potential donors who may hesitate to be the first to contribute.

Remember to keep your message personal, concise, and let your unique personality shine through. Kindly ask your friends, family, and social media followers to support your cause and share it on your behalf to help you reach your fundraising target.

Now that you have your template, let’s explore ‘7 Effective Ways to Promote Your Crowdfunding Campaign and Get Donations.’

 

Watch Our Crowdfunding Top Tips Video: 

Want impact stories and top crowdfunding tips? Sign up for our newsletter and join our community!

BackaBuddy’s Top Tips for a successful crowdfunding campaign

BackaBuddy’s Top Tips for a successful crowdfunding campaign

Welcome to BackaBuddy, the home of crowdfunding.

We understand that raising funds for a cause can be difficult and sometimes intimidating, which is why our team has put together our best advice for a successful crowdfunding campaign.

If you have any questions throughout your journey, please reach out to us, and we will be happy to guide you.

 

Your first donations and getting started:

 

    • Send your campaign to family and friends first with a short, personal message via WhatsApp, Facebook Messenger or email. 

Here’s why

Campaigns with initial support from loved ones creates trust in your campaign, and can help you raise 220% more funds

Instant messages are also typically read within the first 3 seconds, which increases your chances of getting support for your cause in the beginning phase.

For sharing templates and advice on getting started, click here.

    • Avoid sharing your campaign to a wide audience with no funds raised

Here’s why

    • Just like no one wants to be the first person on the dancefloor, donors in the wider community usually wait until a campaign has a few contributions before lending their support – especially if they don’t know you personally.

 

Raise more funds

 

    • Fine tune your campaign message: Your campaign message should be simple, short, but emotive. The person reading it should know exactly who you are, where you are from, what your funding needs are and the impact donations will have on your life. Read more.

 

 

    • Tell your story with a short video: Create a 1-2 minute video with your cell phone that introduces yourself and your cause. This video can be loaded to your campaign via a YouTube link, if you don’t have an account, send us the clip and we will upload it for you! Read more.

FACT: Campaigns with videos tend to raise about 4 times more funds. 

 

 

 

 

    • Reach out to a wider audience on social media: Sharing your campaign on Facebook, WhatsApp, Instagram and beyond will allow more people to see and share your campaign. We recommend waiting until you have at least 3 or 4 donations before sharing your campaign on social platforms.

FACT: Social Media can increase your campaign’s likelihood of success by 5 times

 

Haven’t received any funds yet? Try this:

 

    • Reach out to more people in your network: Have you contacted your extended family, neighbours, co-workers, social groups to support your cause? Have you shared your campaign on social media or contacted your local newspaper or radio station?
    • Interact with the online community: Depending on which social media platform you are most familiar with, share your campaign to different groups and forums in your area or that relate to your cause. 

 

 

    • Share campaign updates: Post about your campaign more often on social media, through sharing updates, thanking your donors and sharing your fundraising milestones. You can also ask your BackaBuddy campaign manager to send an update to your donors.

Connect with BackaBuddy on social media

 

Promoting your crowdfunding campaign on WhatsApp

Promoting your crowdfunding campaign on WhatsApp

Using instant messaging apps such as Whatsapp, Facebook messenger and WeChat is a great way to launch your crowdfunding campaign to your immediate network, share positive updates, thank donors, and promote your campaign in a creative way.

In this guide, we will discuss the power of Whatsapp Marketing and walk you through some practical tips that you can use to promote your cause.

Why use WhatsApp to promote your crowdfunding campaign?

  • 90% of internet users in South Africans are active users of WhatsApp, according to a report by Hoodsuite.
  • 98% of WhatsApp messages are both opened and read according to Dynmark. Hoodsuite also reports that Whatsapp messages are opened within the first 3 seconds.  
  • Over 450 million Whatsapp users make use of WhatsApp stories, surpassing even Snapchat, a report by Business Of Apps finds.
  • 84% of online sharing now takes place through instant messaging according to RadiumOne.

Constructing your message

When putting together a WhatsApp message, make sure to keep your message short (no longer than 80 characters), personal and informative. 

Remember to introduce your campaign in a friendly way to attract donors, make sure to summarize what you’re crowdfunding for and mention the positive impact donations will have on your beneficiary. 

Don’t forget to include your BackaBuddy link at the end of your message, so potential donors will be able to make a contribution. It is also a good idea to ask your contacts to share your campaign with 5-10 of their contacts to help you reach a wider audience.

An example,

Hi Monique, I hope you are well!

I have created a crowdfunding campaign on BackaBuddy to feed 100 families in Pietermaritzburg who are unable to provide for their families during the lockdown.

We have so far raised R 15 000 towards our fundraising target! Funds raised will be used to purchase digital food vouchers for those in need.

Please support us by making a small donation on BackaBuddy. If you’re unable to contribute, please be so kind as to share our campaign with your friends and loved ones. https://www.backabuddy.co.za/feeding-pietermaritzburg

Remember to add a Photo or Video to accompany your message.

Support your message with media

As they say, a picture says a thousand words. Support your introductory message with a few hi-quality images that illustrate what your campaign is about. Sharing videos or voice notes is also a great way to engage and share more information about your campaign!

Practical ways to use WhatsApp to share your crowdfunding campaign

Forward a message

Create a short message to introduce your campaign and forward your campaign privately to 5 friends at the same time. 

Here’s how:

  1. In an individual or group chat, tap and hold the message you want to forward, then tap Forward. 
    • To forward multiple messages, you can select additional messages after you select the first message.
  2. Tap Forward.
  3. Search for or select the individual or group chats you want to forward the messages to.
  4. Tap Forward.

Create a broadcast list

Create a broadcast list to share your campaign as mass message to an unlimited number of contacts. Once the list as been created, you will be able to revisit it to share more messages with the same group of people.

Here’s how:

  1. Go to WhatsApp > More options > New broadcast. 
  2. Search for or select the contacts you want to add.
  3. Tap the check mark  .

Create a group

Create a group chat to share your campaign with your WhatsApp contacts. Smaller groups are recommended, but if you have a big network, you are able to add up to 256 contacts in a single group.

Use WhatsApp groups to send campaign updates and motivate your immediate network to promote your campaign and find new potential donors.

When you have created a group, all participants will be able to interact with each other and will be notified of incoming messages. 

Here’s How

  1. Go to the CHATS tab in WhatsApp.
  2. Tap More options > New group. 
    • Alternatively, tap New chat  > New group. 
  3. Search for or select contacts to add to the group. Then tap the green arrow.
  4. Enter a group subject. This will be the name of the group that all participants will see. 
    • Optionally, add a group icon by tapping the Camera icon.
  5. Tap the green check mark when you’re finished.

Create a WhatsApp Story/Status

WhatsApp Stories are a great way to share updates, engage with your close network of supporters and ensure your campaign maintains momentum throughout your crowdfunding journey.

Here’s How:

  1. Tap Status
  2. Tap: 
    • Camera or My Status to take a photo, record a video or GIF or choose an existing photo, video or GIF from your gallery. Remember to include a caption to introduce your campaign.  Tap send .
    • After you have posted a photo in your status, the next steps is to share your BackaBuddy link using the Text icon.
    • Tap on to write a short message about your campaign and copy to your BackaBuddy link for donations. Tap send .

This will allow your contacts to click from your status onto your BackaBuddy campaign to make a donation.

We hope you enjoyed our tips for WhatsApp Marketing! While WhatsApp is a great tool to use to reach a wider audience, it should not be used in isolation.

Click Below for more tips on how to run a successful crowdfunding campaign on BackaBuddy:

 

Promoting your crowdfunding campaign on Facebook

Promoting your crowdfunding campaign on Facebook

With the number of Facebook users in South Africa to reach over 19.8 million by 2023, according to Statista, there is ample opportunity for your crowdfunding campaign to reach a wide network of supporters on the social network.

In this guide, we will discuss the power of Facebook Marketing and walk you through some practical tips that you can use to promote your cause.

Why use Facebook to promote your crowdfunding campaign?

According to Hoodsuite.

  • 82% of internet users in South Africans are active users of Facebook and 57% also use Facebook Messenger
  • Recent statistics have revealed that Facebook users spend an average of about 40 minutes daily on Facebook.

How to post on Facebook

To share a post on Facebook:

  1. From the top of your News Feed, click What’s on your mind, [Name]?
  2. Write a short message to introduce your crowdfunding campaign (following the guidelines below) and remember to include your BackaBuddy Link.
  3. For your post: 
  4. Click Post.

Once you have created your post. Share it your Facebook Story

  1. On the post you have just created, Click Share
  2. Select Share to Your Story Now.

When to post on Facebook

When it comes to posting on Facebook, research shows Thursday and Friday to be the best days. Here’s what we found:

  • According to World Wide Worx, the best time to post on Facebook in South Africa to maximise the number of people who see it, is on a Thursday between 09:00 and 10:00.
  • Hubspot determined Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post.

Please note: You can post your campaign on any day, see what works the best for you! We recommend sharing your campaign at least 2/3 times a week across your social media platforms for the best possible result.

Writing your campaign post

The purpose of posting your campaign on Facebook is to reach as many people on your friends list as possible, as well as other Facebook users who might not know you. 

Before posting on Facebook, consider these key factors:

1. Keep your message short and specific

According Express Writers, Facebook posts with 40-80 Characters result in 86% more interaction (likes, comments, shares, link clicks). 

2. Provide enough information

Make sure your post answers these questions: 

  1. Who are you raising funds for? (name, age, location)
  2. Why are they in need of funds? (what has lead you to crowdfunding?)
  3. What will funds raised be used for? (in a tangible way mention how funds will be used, for example “We are raising funds to purchase 100 pairs of shoes for 50 children
  4. When will funds be needed? (ie. is there a sense of urgency or is your campaign time-sensitive?)
  5. Where can people make a donation? (Include the call to action: Please support my crowdfunding campaign on BackaBuddy, by making a donation here: [copy and paste BackaBuddy Link)]

Take a look at these examples:

You can use this template as a guideline:

Hi everyone,

I have created a crowdfunding campaign on BackaBuddy to raise funds [to/for].

We are hoping to raise [fundraising target] by [time period] that will allow us to [positive impact].

Please be so kind as to support our crowdfunding campaign by making a donation here: [BackaBuddy link]

If you are unable to donate, please share our campaign with your friends and family.

How to write your crowdfunding campaign story

3. Include a photo or video

Instead of posting your BackaBuddy link by itself, upload your message with a positive, yet emotive photo or video.

Photo:

According to Post Planner, posts with photos receive 84% more link clicks, this means more Facebook users will click onto your BackaBuddy campaign if you have great visual content.

Where possible include hi-quality images that tell a positive storyavoid shocking or graphic content, as this might discourage Facebook users engaging with your content. You can load a single image, or add a series of images that tell your story.

Video:

It is in your best interest to share your post with a short, informative and emotive video that’s between 1-3 minutes long. While a strong image will make your followers take notice, a video will increase your engagement by 7 times and your campaign has an opportunity to raise 4 times more funds. 

How to create a crowdfunding campaign video

Make use of these Facebook tools to promote your crowdfunding campaign

Facebook Messenger 

Posting a status update about your campaign will help you reach friends and friends of friends on Facebook, but when engaging with close friends and family on Facebook, it is always better to send a short/personal message directly via Facebook Messenger.

According to RadiumOne, 84% of online sharing now takes place through instant messaging apps such as WhatsApp, Facebook messenger and WeChat, this is because messages are both opened and read, typically within the first 3 seconds.

To send a direct message on Facebook on a computer:

  1. Click  in the top right of the screen.
  2. Click  to start a new message.
  3. Start typing a name into the To field. Names of friends will appear in a dropdown.
  4. Select the person or people you want to message.
  5. Type your message, then press enter or  to send.

You can also click Message at the top of someone’s profile to message them.

Facebook Stories

Facebook stories are a great way to create awareness about your campaign, share updates and ensure your campaign maintains momentum.

Stories are typically about 20 seconds long and stay on your profile for only 24 hours, but it is an effective way to encourage Facebook users to engage with your cause and send you direct messages.

To share a story on Facebook:

  1. Click + Add to Story at the top of your News Feed..
  2. Click Photo/Video to add a photo or video from your computer.
  3. Next to Your Story, you can click the audience selector (example: Public or Friends) to choose who can see your story.
  4. Click Post.

Facebook groups

Once you have managed to interact with your close networks via posting status updates, posting stories and sending direct messages via Facebook messenger, it is time to have a look at Facebook groups in your area that are relevant to your cause. 

Joining groups with a higher following, will help you reach a wider audience of potential supporters.

By seeing your posts, users will be able to share your campaign, donate via your BackaBuddy link, interact with you via the comments section or directly via Facebook messenger..

Join the BackaBuddy Community Facebook group here

Take a look at these groups, for ideas of ones you could join to promote your campaign.

To join a Facebook group:

  1. From your News Feed click Groups in the left menu.
  2. In the search bar at the top, enter some keywords for the group you’re looking for.
  3. Select the group then click + Join Group below the cover photo.
  4. Select whether you’d like to join as your profile or your Page and click Join Group

To post to a group:

  1. From your News Feed click Groups in the left menu and select your group.
  2. Click What’s on your mind, [Name]?

From here you can:

Facebook Watch Party

This new feature from Facebook is quickly gaining popularity. Now instead of simply sharing a video on Facebook, you can invite friends to watch videos with you in real-time.

This is a great opportunity to engage with potential donors as you are able to comment and interact with your audience.

Don’t forget to include your BackaBuddy campaign link in the comments section for anyone who would like to support your cause.

Facebook Live

According to Vimeo, 78% of online audiences watched a live video on Facebook in 2018.

Live videos are great for sharing quick updates, conducting short interviews or answering questions your audience might have relating to your campaign. Facebook recommends that live videos should be at least 10 minutes long.

Your followers will be notified when you’re broadcasting live on Facebook, so it is a great way to create awareness around your crowdfunding campaign.

Remember to include your BackaBuddy campaign link in the description as your video will still be available to watch after the live stream has ended.

To go live on Facebook:

  1. Click What’s on your mind, [Name]? at the top of your News Feed.
  2. Click  then click Live Video.
  3. Write a short description of your campaign and include your BackaBuddy link for donations.
  4. Click Go Live in the bottom left.

We hope you enjoyed our tips for Facebook Marketing! While Facebook is a great tool to use to reach a wider audience, it should not be used in isolation.

Click Below for more tips on how to run a successful crowdfunding campaign on BackaBuddy:

Fundraising Tips