The Santa Shoebox Project has launched a festive crowdfunding campaign on BackaBuddy, aiming to raise R45,000 for their 2024 initiative, themed “A Step Towards Brighter Tomorrows.” While the campaign’s financial target is R45,000, the project still needs to collect and deliver 10,000 shoeboxes to reach its overall goal of more than 75,000.
This year’s campaign highlights the crucial role that quality educational and psycho-social resources play in shaping the futures of South African children. With almost 65,000 shoeboxes already pledged, the project is now in its final stretch to ensure all 75,000+ boxes are filled with essentials and delivered to children in need.
Although donations can be made at any time, there are drop-off deadlines for Traditional Shoeboxes at 50+ points countrywide. For those who are unable to shop for or drop off a Traditional Shoebox, the Virtual Santa Shoebox offers a convenient alternative. A Virtual Santa Shoebox costs R450, allowing donors—even those overseas—to make a lasting difference in a child’s life from the comfort of their own home.
The Virtual Santa Shoebox initiative specifically supports impoverished children living in rural areas, far from cities and towns. These children rely on the project for basic necessities, treats, a new outfit for Christmas Day, and school supplies for the year ahead. Volunteers carefully pack each shoebox, ensuring that every item—whether hygiene products, clothing, or educational supplies—addresses the unique needs of children growing up in difficult circumstances.
Image credit: Santa Shoebox Project
Why Choose a Virtual Santa Shoebox?
The Virtual Santa Shoebox option is ideal for supporters who may not have the time or means to pack and drop off a Traditional Shoebox. It offers an easy way for donors, wherever they are, to provide meaningful support to a child in need.
A 2024 video featuring 10-year-old Aviwe, a recipient in the Western Cape, beautifully captures the joy these boxes bring. Aviwe’s excitement over receiving basics like a toothbrush and soap is a powerful reminder of how something we take for granted can mean the world to someone else.
Watch the video here:
A Legacy of Giving
Since its inception in 2006, the Santa Shoebox Project has distributed an incredible 1,226,576 shoeboxes to underprivileged children across South Africa and Namibia. From its humble beginnings with 180 shoeboxes in Cape Town, the project has grown into a nationwide initiative impacting more than 1,000 educational and care facilities each year.
“Each Santa Shoebox is so much more than ‘just’ a gift,” says Deborah Zelezniak, Chief Executive Officer of the Santa Shoebox Project. “Every item is selected with care, considering the daily challenges these children face and their potential to thrive in the future. Whether you donate your time, funds, or a shoebox, you’re making a meaningful difference in the life of a child.”
Image credit: Santa Shoebox Project
The project’s impact goes beyond the shoeboxes themselves. Through the Santa Shoebox Legacy, the initiative has built 5 Early Childhood Development (ECD) Centres, established 223 reading hubs, and trained more than 1,500 ECD practitioners. The funds raised through the Virtual Santa Shoebox campaign will also support these vital programs, ensuring long-term support for under-resourced children and their communities.
How to Get Involved
Whether you’re too busy to shop for a Traditional Shoebox or live far from a drop-off point, contributing to a Virtual Santa Shoebox is a simple yet impactful way to help. Every shoebox is a step towards addressing the vast inequalities faced by South Africa’s most vulnerable children. Join the movement and make a difference by pledging today through BackaBuddy.
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To donate and support the BackaBuddy campaign, visit:
https://www.backabuddy.co.za/campaign/a-step-towards-brighter-tomorrows
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For more information about the Santa Shoebox Project and how to get involved, visit the Santa Shoebox Project website at
https://www.santashoebox.org.za
Let’s work together to reach this year’s goal of more than 75,000 shoeboxes and bring brighter tomorrows to the children who need it most.