In 2018, South Africans—and supporters from around the globe—rallied behind the Trevor Noah Foundation’s very first major crowdfunding campaign for #GivingTuesdaySA. This wasn’t just a fundraiser; it was a movement, igniting hope and affirming the belief that education is the most powerful tool we have to break the cycle of poverty and build a brighter, more inclusive South Africa.
That same year, comedian Trevor Noah launched the Trevor Noah Foundation (TNF) with a bold vision: to see every generation of South Africans empowered through quality education to rise above their circumstances and build on the progress of those before them. At the heart of this vision was a deep commitment to the youth—especially those facing some of life’s toughest challenges.
TNF’s pilot programme began at New Nation School in Vrededorp, a spirited and resilient government school that continues to thrive against the odds. Many of its learners come from vulnerable backgrounds, including poverty, abandonment, and even statelessness. Yet, they show up, work hard, and dream big.
Thanks to generous donor support, the Foundation was able to invest in vital areas like digital literacy, infrastructure upgrades, and teacher development. These contributions gave learners access to the tools and training they need to thrive in a fast-changing world. By creating a nurturing learning environment with skilled, compassionate educators, TNF laid the foundation for lasting change.
To amplify the campaign’s success, Trevor Noah personally pledged to match every donation—rand for rand—up to R2 million. This heartfelt gesture didn’t just double the impact; it inspired thousands to step up and be part of something meaningful. While special incentives like signed books and VIP experiences added to the excitement, it was the shared belief in the life-changing power of education that truly united supporters.
Together, donors raised R153 000 during the 2018 #GivingTuesdaySA campaign—a significant and meaningful contribution that set the stage for years of impact. More than just a number, it represented thousands of acts of kindness, moments of generosity, and a shared commitment to a better tomorrow.
The success of this campaign marked the beginning of a powerful journey. Donors became co-creators of a legacy that continues to grow—supporting TNF’s mission to achieve a 100% transition rate for matric students into further education. Because of that first spark, countless learners now walk a path paved with possibility.
Years later, the ripples of that first campaign are still being felt. It proved that when we come together and invest in education, we plant seeds of opportunity, resilience, and hope—for today, and for generations to come.
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