Head of Marketing – Where Mission Meets Metrics
Location: Cape Town or Remote (South Africa-based)
Sector: Crowdfunding | Social Impact | Performance Marketing
Reports into: COO
Direct reports: 4
Exco level position
Type: Full-time | Salary: R50 000 – R70 000 depn.
Start date: ASAP but flexible for the right person
BackaBuddy is South Africa’s leading crowdfunding platform for personal and charitable causes. We’re a two sided marketplace where trust and peer-to-peer engagement drive exponential impact.
We believe in the power of stories backed by results. That impact isn’t just something you support — it’s something you can see, measure, and grow. This is where you come in.
We’re looking for a Head of Marketing who’s driven by purpose but obsessed with performance. Someone who understands how evidence of impact drives future funding — and is able to build the systems that prove that impact at scale.
Your Mission: Build a Growth Engine Fueled by Proof of Impact
As Head of Marketing, your core responsibility is maximising the value and impact of what people achieve through BackaBuddy. That’s gathering, curating and sharing the 1000’s of incredible stories of how ‘People are powerful’ when we act together. Our aim, to massively broaden BackaBuddy’s brand as the first call for people to raise the funds they need and see the impact. How? By solidifying our image as the most trusted, successful, and transparent crowdfunding platform in South Africa.
You’ll lead a multidisciplinary team that transforms campaign milestones into powerful content, ensuring that every donor receives clear, timely, and emotive proof of the change they helped create. And by doing that, you’ll convert once-off donors into recurring contributors to social good.
The metal of our new Head of Marketing:
- You’ll have experience in growing two-sided marketplaces or digital platforms, ideally where trust and peer-to-peer engagement drive exponential growth.
- You’ll have worked hand-in-hand with product and engineering teams to translate user insights into features, and features into growth. You’ll be comfortable owning messaging, onboarding, and feature adoption KPIs.
- You’ll demonstrate understanding of behavioral economics, habit-forming design, and community-led growth strategies that build intrinsic motivation among donors and campaigners.
- You’ll be comfortable designing and testing trust systems, including campaign validation mechanisms, donor recognition and social proof features — not just messaging.
- You will have studied or contributed to international crowdfunding/giving platforms and can intelligently localize those insights for African markets.
- You’ll be able to lead B2B2C marketing — helping integrate giving into banking, retail, and healthcare ecosystems via APIs, widgets, or white-label tech.
- You’ll be comfortable being a public-facing evangelist — speaking at events, engaging the media, and building BackaBuddy’s profile as Africa’s leading giving infrastructure.
The basic experience required:
- Have 10+ years in marketing or related experience with
- 5 years in team leadership.
Quantitative KPI’s will include:
- % of donors receiving meaningful campaign updates
- Growth in recurring donors and donor lifetime value
- Increases in platform traffic and successful fundraising campaigns
- Growth in brand recognition in SA and globally
What We Offer:
- A fast-moving, fast growing (100%pa) purpose-driven company with a team of 32 people, 5 of us dedicated to marketing.
- The opportunity to deploy your knowledge to achieve massive directly measurable impact.
- Having creative freedom backed by excellent technology and team.
- A culture of transparency, collaboration, and continuous growth
To apply:
Send us:
– your CV
– a brief cover letter including what inspires you to work with us
– portfolio with your best work and,
– your best GPT convo (prompt + output: the one that made you pause) to [email protected]
NB: Thank you for taking the time to submit your application. Please note ONLY candidates that are selected for an interview will be contacted further.