You’re almost ready to launch — but before you do, here’s what we’ve seen make all the difference:
- Campaigns with early support from family and friends raise up to 2X more funds.
- To build momentum, we recommend getting 3–5 donations from people you know shortly after launching — before sharing your campaign widely on social media.
Seed Donations: Start Strong #
Think of it like a dance floor — no one wants to be the first one on, but once a few familiar faces step up, others feel comfortable joining in. The same is true for your campaign.
Those first 3–5 donations from close friends or family are powerful. They show others that your campaign is real, supported, and deserving of support.
Early donors often include heartfelt messages that vouch for your character and story — helping build trust with potential donors who may not know you personally.
Seed donations don’t just get the ball rolling — they show that your target is achievable. They give your campaign momentum, credibility, and an emotional anchor for others to follow.
Instant Messaging: How to Ask for Support #
The fastest way to build early momentum is by reaching out personally.
Start by sending a short, sincere message to close friends and family via WhatsApp, Messenger, or Email. Let them know your campaign is active — and how much their early support would mean to you.
- Be clear and specific:
What are you raising funds for?
Why does it matter to you?
What difference will their support make?
Once you’ve received a few initial donations, you can post your campaign link to your WhatsApp Status, family groups, or community chats to grow your support circle.
Early messages set the tone. Personal connection creates trust. And trust leads to donations.
Wait Before Sharing Widely #
It’s tempting to post your campaign right away — but going public too soon can make it harder to gain traction.
Campaigns shared with a wide audience while still sitting on R0 often struggle to get support. Without early donations to build trust, even powerful stories can be overlooked.
Start with private messages. A few early donations give your campaign credibility and make it easier for others to follow.
A little patience upfront can make a big difference in the long run.
Reach Out to Your Wider Network #
- Once you’ve had your first donations, expand your reach to:
- Extended family, neighbours, co-workers
- Social media friends and followers
- School, university, church or community networks
- WhatsApp groups, local businesses, alumni communities
- Nonprofits, media, or influencers who align with your cause
Personalise your message, explain the impact their support will have, and invite them to donate or help share your campaign.
