Crowdfunding is growing rapidly in South Africa, giving non-profit organizations an opportunity to raise more money by tapping into the power of the crowd.
Although over R550 million has been raised on BackaBuddy for various causes, our most successful charities, will tell you that crowdfunding is not easy.
To make things a little easier for our charities, our expert team has put together this article on how to diversify your income stream and explore different ways to raise additional funds by using some of the most famous local events.
Once you have registered your charity to raise funds on BackaBuddy, the next step is to find champions and put together a fundraising team.
Where can you find champions?
TIP 1: The best place to find champions to raise funds for your organisation is to reach out to past fundraisers who have supported your organisation.
TIP 2: If you have volunteers at your organisation, ask them if they would be interested in putting together a campaign to highlight a need you might have or help to promote your new champions that sign-up.
TIP 3: Reach out to friends, family, colleagues and social groups to see if the keen chamipons among you would like to raise funds for your organisation.
TIP 4: Create a post on Social Media to see if any of your followers are taking part in the event. If anyone on your social network is entering the challenge message them privately to see if they will champion your cause! You can also share this post on various groups and forums to reach potential donors.
TIP 5: Following the official social media hashtags for the event could also introduce you to potential champions. Simply click on the following resource to explore hashtags you can use: Ugenie
TIP 6: Send out a call to action to your email list or database to see if any of your donors will be participating in the event and would like to raise funds for you.
Here is a template you could use:
Dear (name)
I hope you are well and staying safe.
We are reaching out to you, as you have been a valued supporter of our organization and the work we do.
This Month, we are putting together a fundraising team of champions for the _______________, which will take place from _______________. We are hoping to raise funds at the event to create awareness for our organisation and raise much-needed funds for _______________.
If you are passionate about our organisation and the work we do to _________, please consider entering the _______________ to raise funds on our behalf.
How to enter:
Register for the _______________ here (website). Create your fundraising campaign on BackaBuddy by letting the team know who you are, how much you would like to raise, and why you are passionate about your organisation here.
If you have any questions please contact Lakiwe your dedicated BackaBuddy Head of Charities via email:[email protected] to arrange a meeting.
The Old Mutual Two Oceans Marathon
How can you support your champions?
You need to support your champions as much as possible to empower them to raise funds for you.
Show your champions who you are
If you have an organisational video and some emotive and inspiring images that show the valuable work you do, share them with your champions. This will motivate and inspire your champions on their crowdfunding journey and give them beautiful content to share across social media
Give your champions the latest statistics relating to your organisation and tell them about your success stories, so they can tell their networks about you and encourage donations.
Tell your champions what you need.
Crowdfunding with a tangible need, always speaks better to the public. Give your champions an idea of how funds raised will be used to benefit your organisation. This will help them determine their fundraising target and encourage potential donors to donate funds in those increments.
(For example)
“R100 will allow us to purchase 1 pair of shoes that will benefit disadvantaged children living in Edenvale, Johannesburg”
“Raising R10 000 will cover allow us to cover the data costs for 100 students struggling with online learning in their matric year”
“If we raise R100 000 with our crowdfunding campaign, we will be able to refurbish two classrooms”
If your runner has a personal connection with your charity and would like to fundraising for a particular need that resonates with them, this will make an emotive crowdfunding appeal!
Highlight your donors and help them spread the word
During your champion’s crowdfunding journey they will also need your encouragement and support to achieve their fundraising goal.
Create a post on social media to introduce your champion to your social media following, post updates about their campaign and congratulate them when they reach certain milestones. Encourage your champions to also share their connection with your organisation on their social media platforms when sharing their crowdfunding campaign link.
Examples of social media posts you could create:
Stefani from Cape Town is halfway towards reaching her fundraising target of R100 000 on BackaBuddy! With the support she has received thus far, we can cover the registration cost of 10 learners at UCT!
Communicate with your champions
Create a WhatsApp group to keep in touch with your champions, and see how their campaigns are doing and where their successes or struggles lie. Host regular Zoom meetings with your champions to motivate them, say thank you and offer them some encouragement. If you would like a BackaBuddy team member present in your workshops, let us know and we will be happy to share our expertise!
Encourage more donations
If your organisation is Section 18A certified, let your champions know to share this information with their potential donors as this is a great incentive to encourage donations in larger amounts. If you are Section 18A certified, let us know and we can add it to your campaign page for all potential donors to see!
We hope you found value in our advice, if your organisations have any questions, please reach out to us. The BackaBuddy team is here to help.
We wish your organisation and all your champions at the event all the best on their journey!
At BackaBuddy, we cherish our diverse donor community and are committed to protecting your trust. To keep our platform secure and transparent, our dedicated team works diligently to verify every crowdfunding campaign before processing payouts and activating charity profiles.
We want you to know that these processes are designed to uphold the values of trust and goodwill. They reflect our commitment to our community, not a judgment on your cause or efforts.
How It Works
When donations come in, they’re safely held in the BackaBuddy bank account until we can verify your campaign and ensure it’s ready for payout. Whenever you’re ready, simply log in and submit your documents.
Just a heads-up: your verification documents will only be reviewed after we receive your first donation. Our team is here for you, so please allow up to 5 working days for feedback on your submission.
How Do I Get My Campaign Verified?
To make the verification process as smooth as possible and to ensure a prompt payout for your campaign, please follow these friendly steps:
Log in to your account.
Navigate to the menu and click on Profile.
Go to My Campaigns, then click the down arrow next to your campaign.
Select Manage Campaign, then click on Verification.
Submit the requested documents and banking details.
What Documents Will Be Requested?
Proof of Identity of the Campaign Creator (choose one of the following):
Identity document
Passport
Driver’s license
Supporting Documentation
Any documents that help clarify your campaign or explain its goals are welcome. Please ensure all submissions are legible and clear. Check out the next section for examples!
Banking Details
Please provide the bank account details where you’d like your funds sent. We’ll need proof of your bank account, ideally dated within the last 3 months.
*Please double-check you are inserting the correct account details.
How to Request Payout
Self-Managed Campaigns:
Once your campaign shows the verified badge, you’re all set for payout! When you’re ready, follow these simple steps:
Log in to your profile.
Go to Menu > Profile > My Campaigns.
Click the down arrow next to your campaign > Manage Campaign.
Select Payout Request.
Our finance team will take care of your request and typically requires up to 10 working days to process it.
Blue Tick Campaigns:
If you have a Blue Tick campaign, you’re in luck! It’s immediately eligible for payout. To request it, just follow these steps:
Log in to your profile.
Go to Menu > Profile > My Campaigns.
Click the down arrow next to your campaign > Manage Campaign.
Select Payout Request.
Don’t forget to submit a payout document with your request, such as an invoice, statement, or receipt for reimbursement. Just a little reminder: you can only request one payment at a time, so please wait until the previous one is completed before submitting another.
*Kindly double-check that the account number you have manually inserted matches the account number on the payout document.
Examples of Supporting Documents per category
Individuals
Medical
Doctor’s report
Medical report
Medical aid letter
Pharmacy account
Hospital discharge note
Hospital invoice
In Loving Memory
Death certificate
Funeral home invoice
Fire/Drought/Disaster Support
Fire report
Police report
Invoices for replacing damaged goods
Education
Fee statement
Registration letter
Acceptance letter
Sports
Invitation to the sports event
Letter confirming the intention to attend
Women & Girls
Invoices for items to be purchased
Letter from the organization if partnering
Animals
Vet bill
Invoice from the vet
Creative/Arts
For art conventions (IMTA, iPOP, etc.) – invitation to the event
For equipment (musical instruments/videography equipment) – invoices from the supplier
Food & Hunger
Invoices from suppliers
Receipt for items bought (for reimbursement)
Environment
Permits – depending on the intended use of funds
Invoices for equipment
Children
If clothes are being purchased – invoices for clothing
If for school fees – fee statement per child
If raising funds for a school – a letter from the school principal
Community Development
If partnering with a charity/organization – a letter confirming the intent of the campaign
Invoices for food items to be purchased (pay directly)
Business/App
Business plans
Business registration documents
Budgets
Charities
A valid NPO certificate
Active social media pages (more than 1 year old)
A clear image of the charity/NPO logo
Please remember that any documentation you submit won’t be displayed on your campaign page. However, they play a crucial role in our verification process, ensuring everything runs smoothly.
Navigating life after a cancer diagnosis can feel overwhelming, but you don’t have to face it alone. Whether you’re seeking emotional support, medical funding, or guidance on nutrition and wellness, there are resources available to help you every step of the way. This guide brings together some of the most helpful tools for cancer patients, survivors, and their loved ones. From connecting with others who truly understand, to finding practical advice, these resources are here to remind you that hope and support are always within reach.
Crowdfunding for Medical Procedures: Accessing the Care You Need
The cost of cancer treatments can add stress to an already difficult situation. Crowdfunding provides a way to share your story and raise the funds needed for essential medical procedures. By reaching out to your community, you open the door for friends, family, and even strangers to contribute to your care. Each donation helps reduce the financial burden and brings you closer to getting the treatment you need.
At BackaBuddy, we offer a platform to share your story and raise funds for life-saving procedures. You’re not just raising funds—you’re building a network of people who care deeply about your health and well-being.Start your campaign on BackaBuddy.
Finding Your Cancer Buddy: Someone Who Gets It
Connecting with others who’ve faced similar challenges can make a world of difference. In South Africa,Cancer Buddies pairs you with someone who understands what you’re going through and offers emotional support. Sharing your journey with a cancer buddy can provide comfort, encouragement, and a sense of solidarity, reminding you that you are not alone in this fight.
Nutrition and Exercise: Strengthening Your Body Through Wellness
Focusing on nutrition and exercise is a positive way to take control of your health. South Africa’sCANSA offers nutritional guidance specifically for cancer patients, ensuring you’re nourishing your body in ways that support healing. Gentle exercise can also improve your strength and mood, giving you a sense of empowerment during your treatment.
Hospice Care: Comfort and Peace for You and Your Loved Ones
For those needing end-of-life care, hospice offers compassion and comfort. South Africa’sHospice Palliative Care Association (HPCA) ensures that you and your family receive the care and support needed during this difficult time. Hospice services focus on providing dignity, peace, and relief from pain, helping families navigate these moments with care and respect.
Free Counseling and Emotional Support: A Space to Heal
The emotional toll of cancer can be just as significant as the physical one. In South Africa, CancerCare and PinkDrive provide free support services. PinkDrive focuses on early detection, education, and support for breast cancer patients, offering free mammograms and educational resources through their mobile clinics. Having someone to listen, provide guidance, or offer practical assistance can be a valuable source of strength during your cancer journey.
Many cancer patients find hope in participating in clinical trials that test new treatments. TheSouth African Clinical Trials Registry offers information about ongoing cancer trials. Globally, the National Cancer Institute (NCI) provides details about clinical trials for various types of cancer, offering opportunities for patients to access cutting-edge therapies.
Cancer Support Groups: Building a Community of Strength
In addition to one-on-one cancer buddies, local and online cancer support groups can offer community, comfort, and encouragement.Reach for Recovery is a South African-based volunteer organisation providing emotional and practical support to breast cancer patients. Globally, online platforms likeCancer Support Community allow patients and families to join virtual support groups, offering a safe space to share experiences and receive guidance.
Apps for Support and Organization
Technology can help make managing your care easier. The CANSA iSurvivor app, specifically designed for South African cancer patients, offers tailored information and support. Apps likeCareZone can help organise medications, appointments, and important health details, allowing you to focus on your well-being without worrying about the logistics.
Books to Inspire and Guide You
Books can be a source of comfort and wisdom as you navigate the challenges of cancer. Here are a few that may resonate with you:
Social media platforms can provide real-time support and community engagement. Following organisations likeCANSA on Facebook andTwitter keeps you informed about events, resources, and stories of hope. These networks remind you that, even online, you’re part of a larger community that’s rooting for your recovery.
You Are Never Alone
In this journey, remember that your diagnosis does not define you. You are part of a vast network of support, ready to stand by you through every challenge—be it financial, emotional, or practical. Your story is unique and powerful, and each step you take toward healing is a testament to your strength and resilience.
If you know someone who might benefit from this support, please share this resource with them. Your willingness to connect can make a meaningful difference in their journey.
Crowdfunding with BackaBuddy empowers you to raise funds for any cause by harnessing the power of community support. Whether it’s medical expenses, memorials, adventures, or more, our platform helps you create impactful campaigns. Donations are purely out of generosity, allowing everyone to be part of the solution and drive positive change.
How It Works
Creating a fundraiser on BackaBuddy is simple and free. Set up your campaign, share it with your network, and start receiving donations. There are no time limits or penalties, and you can continue receiving funds even after reaching your target. We vet every campaign to ensure integrity, and for added security to our donors, funds can be paid directly to vendors. Payouts are processed within 10 business days.
Why BackaBuddy?
BackaBuddy offers a fast, legitimate way to raise funds without upfront fees. It’s an alternative to traditional funding, reaching beyond your immediate network. With no repayment clauses, donations go directly to those in need. Donors love the sense of community and belonging.
Watch the video below for more information:
Contact us if you need further assistance:BackaBuddy
Getting your crowdfunding campaign noticed by the media can boost visibility and bring in more donations. By connecting with various outlets, you can expand your audience and improve your campaign’s chances of success.
Here’s a simple guide to help you effectively share your campaign with the media.
Tips for Sharing Your Campaign with the Media
Tell an Interesting Story: Highlight what makes your campaign unique. Media outlets prefer stories that are impactful and relatable. Keep it brief—no longer than a page.
Create a Press Kit: Include a press release, good-quality photos with captions, and a link to your campaign page to make it easy for journalists.
Choose the Right Media Outlets: Focus on local outlets first—they’re more likely to cover community stories. If your campaign has broader appeal, reach out to national or international media. Tailor your approach to what their audience would be interested in.
Reach Out to Local Media: Once your campaign has 10-20 donations and is gaining momentum, contact local blogs, newspapers, radio, and TV stations. A third-person press release with quotes and visuals works best.
Find Media Contacts: Use resources like The South African Government Media Directory (linked below), check the “Contact Us” section of publications, or reach out to journalists on social media.
Personalize Your Pitch: Customize your email for each media contact, explaining why their audience would be interested in your campaign. Avoid bulk emails.
Use Free Tools: Platforms like MyPR and PressPortal are great for free press release distribution and can help you reach a wider audience.
Follow Up: If you don’t hear back, send a polite follow-up email. Persistence can make a difference.
Media Contact List
The government has put together a list of key South African media outlets, categorised for your convenience. Use this list to reach out to the right platforms that can help amplify your campaign:
