In the heart of Cape Town, the Montana Vikings Basketball Club (MVBC) stands as a symbol of hope for the youth. Driven by a vision to transform lives and make a mark on the global basketball stage, this community-based organization is spearheading a movement that melds sportsmanship with social impact.
Pictured above: 2023 under 14 boys CTBA champs
Under the leadership of Shafiek Allie, the club’s chairperson, MVBC has launched a crowdfunding campaign on BackaBuddy. They aim to raise R330,000 to enable young athletes to participate in the Soweto Basketball Uprising Tournament, a stepping stone to national and international recognition.
Uniting to Transform Lives
Since its inception in 1995, MVBC has evolved into a formidable force, boasting 135 members across various age groups. Craig Daniels, the founder, envisioned a place where underprivileged kids could channel their energies into something constructive. Today, the club is a thriving hub where youth find purpose, values, and resilience, not just on the court but in life.
Pictured above: MVBC Showcasing importance of fundamentals
For many, MVBC is more than a sports club—it’s a sanctuary where underprivileged children discover their true potential and come together as one family. Both on and off the court, they are united by their passion for basketball and their desire to uplift one another. With a mission to nurture the next generation of players, MVBC emphasizes the importance of “paying it forward” and “giving back” to the community.
A Journey Towards the Summit
The Soweto Basketball Uprising Tournament, scheduled for June 14–17, 2024, represents the club’s next significant milestone. The tournament will feature the best U18 teams in the country, and for MVBC, it’s an opportunity to showcase the talent they’ve nurtured over the years. Their goal is to raise enough funds through BackaBuddy to cover transport, accommodation, meals, and equipment for 40 players, including management and coaches, to participate in this event in Soweto.
Pictured above: MVBC Super League Ladies team
Allie emphasizes the importance of this campaign: “Our vision is to enter the South African Basketball National League and eventually the Basketball Africa League. This tournament is a crucial step in that journey.” The BackaBuddy campaign aims to raise R330,000, enough to support each participant with R8,000. So far, they’ve raised over R54,700 with the support of nine donors, but there’s still a long way to go.
Building a Stronger Community
The impact of MVBC extends far beyond the basketball court. The club provides a constructive path for Cape Town’s youth, helping them avoid the perils of street life. It’s a place where values like respect, perseverance, and honesty are instilled, fostering a positive attitude toward life and the future. MVBC has consistently produced top players who have excelled provincially and nationally.
With the funds raised through the campaign, MVBC will continue its mission of transforming lives. Corporate sponsors will have a unique opportunity to be part of this journey, gaining visibility through logo placements on tracksuits and promotional materials. More importantly, they will be aligned with a cause that is making a tangible difference in society.
Pictured above: 2022 Jnr NBA champs
The campaign addresses a significant need: providing resources for young players to compete on larger stages, gain exposure, and develop as individuals. With the right support, these youths can become role models who inspire others to pursue their dreams despite the odds.
At the tender age of 11, Liam Pretorius from Pretoria East in Johannesburg found his vibrant life taking a drastic turn. Once known for his robust health and lively demeanour, Liam, affectionately dubbed “my Boerboel puppy” by his mother Amelia Pretorius, enjoyed an idyllic existence on a farm. There, he tended to his two beloved horses with care, diligently grooming them and maintaining their stables.
“I was always thinking I am so blessed to have such a healthy and happy child,” Amelia told the Pretoria Rekord.
However, in 2022, Liam’s world was shaken by the onset of symptoms signalling a grave illness, ultimately diagnosed as autoimmune ulcerative colitis. This condition, characterised by abdominal discomfort, diarrhoea, and presence of blood and mucus in the stool, marked the beginning of a challenging journey for young Liam.
“This disease is very rare, especially in children and at his age,” said Pretorius.
Adding to the complexity of his condition, Liam was also diagnosed with primary sclerosing cholangitis, a condition where the bile ducts within and outside the liver undergo inflammation and scarring, leading to obstruction and damage. Facing the dire consequences of liver dysfunction, Liam’s only hope for survival lies in a liver transplant.
“It is very heartbreaking to see my once very active child being bedridden and having to sleep most of the time,” said Pretorius.
Pictured above: Liam and his mum Amelia Pretorius
Once an avid horse rider and cycling enthusiast, Liam was forced to relinquish these passions as his health rapidly deteriorated, succumbing to complications such as rheumatoid arthritis, autoimmune hepatitis, and jaundice.
The toll on Liam’s academic and social life has been profound. With just four days spent in school last February, the majority of his time is now dedicated to medical care at the Donald Gordon Medical Centre’s transplant unit and a clinic in Midrand.
Despite the adversity, Liam persists in his studies, maintaining a commendable academic performance in Grade 7. Yet, his daily existence is marred by relentless pain from rheumatoid arthritis and widespread inflammation.
“It is so difficult to see someone so young being so ill,” said Pretorius.
The Pretorius family’s lifestyle has been upended by Liam’s illness, necessitating significant adjustments. Liam, now a vegetarian, adheres to a strict diet of lactose-free dairy and gluten-free fare to manage his condition.
Pictured above: Liam enjoying his time at the horse stables
Moreover, stringent precautions are in place to protect Liam from airborne illnesses, mandating the use of masks and hand sanitizers due to his compromised immunity.
“We are trying everything just to cope and to get by until a liver becomes available,” said Pretorius.
For Liam and his family, the agonising wait for a suitable liver donor commenced long ago, initially projected to span a decade. However, due to the rapid progression of his illness, this timeline has been drastically shortened to 12 to 18 months.
“His condition has deteriorated faster than expected.” We tried everything to slow the illness down. At present he is on biologicals as a treatment as because of his liver condition, he is unable to even take a pain pill.” said Pretorius.
The financial burden of Liam’s ongoing treatment and eventual transplant looms large, with estimates from the Donald Gordon Transplant Unit indicating a requirement of at least R800,000. In an effort to alleviate this strain, Liam’s mother has launched a BackaBuddy campaign to rally support for her son’s medical journey.
Pictured above: Liam at the hospital for his treatment
“We’ve only raised R3 500 so far,” said Pretorius. She has a full-time job and it has become a challenge to make ends meet.
“I want to do everything I can to ensure my son has the best options available so he lives his best life for as long as possible,” said Pretorius.
Ever since Liam started his biological treatment in February, his immune system has been weakened, preventing him from attending classes at his usual school centre.
“Most of the time, he only has his computer tablet as a companion as he cannot be exposed to germs,” explained Pretorius.
To help her son fight against this battle and alleviate their financial burden, Amelia recently started a BackaBuddy crowdfunding campaign.
“I will be so grateful to anyone who would be able to help me help my son use the one option, a liver transplant, for his incurable disease,” said Pretorius.
To create a successful crowdfunding campaign in the digital age, it is crucial to connect with potential donors through emotive storytelling and engaging visual content. Incorporating a 20-second to 3-minute video into your campaign can be a highly effective way to achieve this.
Studies have shown that a well-crafted video can build an emotional connection with viewers, lend credibility and authenticity to your cause, and increase the chances of raising up to 4X more funds than campaigns without a video.
In this guide, we have compiled a list of 7 essential elements to consider when creating a powerful video for an online fundraising appeal.
Sean Clarke, a Para-athlete from Johannesburg, provides a great example of an effective crowdfunding video. In his campaign to raise funds for James, a teenager in need of a prosthetic leg, Sean created a short yet impactful video introducing James and his life-long struggles.
Structuring your video
Shoot your video Selfe-style. You don’t need to have a professionally shot campaign video to make an impact. Consider using your smartphone’s front camera to shoot a short, authentic selfie-style video to elaborate on your campaign story. It’s all about speaking from the heart, providing relevant background information, and conveying your passion for your cause.
Interview the beneficiary: Conduct a short interview with the beneficiary of your campaign to help lead the conversation. Ask the beneficiary to introduce themselves, explain their challenges, and let potential donors know the impact donations will have on their lives.
John Rodwell from Kwa-Zulu Natal interviewed his homeless neighbour Johan, who was living in a tent. The emotional video captured the hearts of donors who contributed to a Wendy house for Johan and his dog.
Create a slideshow video: If you aren’t comfortable shooting a video, consider creating a slideshow video with images and text to tell the story of your beneficiary and the needs they might have. Consider recording a voice note on your phone that can accompany your video to add a personal touch to your campaign story and keep viewers engaged.
Get inspiration from other skilled storytellers
It’s beneficial to take some time to explore successful crowdfunding campaigns and the inspiring videos campaign creators have made to garner support from the donor community. We can all learn from each other.
Zanele Hlatshwayoran 18 marathons to support SADAG, in honour of her father who took his own life due to depression. Her video captured the clear impact her campaign would go on to create.
Need more examples? Watch as Henry Cock prepares to take on 133 half marathons for suicide prevention, Zolani Mahola backs a campaign to save a little boy suffering from cancer, Trinity Van Beeck introduces her friend who qualified for a chess competition, and Marlene Spies raises funds for a Cochlear Implant with the help of her granddaughter.
Presentation
Before filming your video, keep in mind that you should tell your story in less than 3 minutes to keep your viewers’ attention. Your tone should be warm, hopeful and informal, displaying your personality. Deciding where to film your video is also very important. Choose a well-lit room with a clear backdrop, or shoot your video outside in nature. Wherever you decide to film your video, make sure you have as little background noise as possible.
Your crowdfunding story is the foundation upon which you can build an emotional connection with potential supporters and inspire them to donate to your cause.
In your video, introduce yourself and your beneficiary, share the personal connection you have and provide meaningful background information, to build trust with potential supporters. As best as you can, articulate the tangible needs your beneficiary has, the challenge they are facing, and the positive impact donations will have on them. Share the defining moment that inspired you to start the campaign, and ask viewers to consider donating to your campaign and share it with their wider network.
Llewellyn Barnes was a homeless man living on the streets of Pretoria when he qualified for a major golf tournament. In sharing the story of his life, donors learned how his passion for golf got him through many difficult times in his life.
Visual and Sonic Storytelling
While speaking directly to the camera can be effective in introducing your cause to potential donors, incorporating visual aids such as images, text, animations, or music can significantly enhance your campaign’s impact.
Fortunately, there are user-friendly apps such as CapCut, TikTok, Canva and InShot that can help you create professional-looking and creative videos. Additionally, you can make use of the YouTube Audio Library to access royalty-free, copyright-safe production music and sound effects for your video.
When Joseph Payne interned for DOCKDA, a charity in Northern Cape, he launched a campaign to purchase bicycles for rural school children. Joseph used a combination of video clips, images, text, and music to beautifully illustrate his story and raise funds for his cause.
Social media
Including a video in your crowdfunding campaign and sharing it on social media can increase your chances of success by 5X, as video posts receive 7X more engagement than static posts. Additionally, videos are more engaging and favoured by algorithms, leading to greater visibility and wider sharing potential.
To further connect with potential donors, consider live streaming on popular platforms like TikTok, Facebook, or Instagram, to promote your cause, answer questions in real-time, and encourage donations. Be sure to promote your live stream beforehand to ensure a larger audience.
Milestones & Updates
Creating videos to update your donors, share milestones, and express gratitude for their support is a powerful way to build trust and engagement, ultimately encouraging additional donations. By showcasing the impact funds raised have created, like this adorable video from Blankets For Baby Rhinos, you can begin building a lasting relationship with your supporters.
Katlego Legotlo who has Cerebral Palsy, was gifted a brand new electronic wheelchair, in a heartfelt moment captured on video, that brought many to tears.
Conclusion
In conclusion, a well-crafted crowdfunding video has the potential to elevate your campaign’s message, convey complex information, reach a wider audience, build a meaningful relationship with donors and inspire them to support your cause.
“In February 2024 I completed a seven-year quest of climbing the tallest peak on every continent. Climbing for me extends far beyond any record or achievement, it’s a continued journey back to my most authentic self.” (Remy Kloos)
A lot has been said and written about Remy Kloos – and for a good reason: she’s an exceptional human being whose vocabulary does not include the word “impossible”. In February Remy completed a seven-year quest of climbing the tallest peak on every continent and she’s off, yet again. This time, the Capetonian is joining the Avela Foundation for their second trek in six years to Everest Base Camp (EBC) to raise funds for and awareness of children with serious burn injuries.
Cami Palomo, Avela Foundation founder, says having Remy not only join but lead their second EBC expedition will add tremendous value. “Remy is one of the Best of the Best and apart from her super mountaineering skills we will also benefit from her incredible spirit and attitude towards life.”
For Cami, Avela has become her life’s work. The foundation, founded in Cape Town in 2016, has over the years raised substantial funds for medical equipment and treatment. Her Umatter program is however very close to her heart.
“Through this we provide not only physical support to children with serious burn injuries but also try and heal the emotional trauma that these children and their families experience. It’s for this reason that we need to expand the program to include more hospitals and training – something that cannot be done without funds.”
According to stats more than 1.6 million South Africans sustain serious burn injuries annually. Of them, at least 350,000 are children.
Pictured above: Cami Palomo – Mount Everest Base Camp (2018)
Cami says undertaking mountaineering expeditions is quite the challenge as it just airlifts you out of your comfort zone.
“It’s for that reason that we believe it’s a great way of honouring the courage, determination and resilience of young burn survivors.”
On the 10th of May Cami and Remy will be joined by a group of five business people, including one American, who all have in the past strapped on their hiking boots to help raise funds for Avela on donations crowdfunding platform, BackaBuddy.
Remy, having reached her seventh and final summit in February – Mount Kosciuszko in Australia, is excited to be part of the group: “The Avela Foundation is doing such incredible work, empowering and supporting children who survive serious burn injuries. Cami and her team help transform their lives by assisting them in dealing with their physical and emotional scars. I’m so touched by the work that the foundation does and am honoured to play a small role in helping.”
Remy herself is no stranger to the darker side of life. Battling serious depression and anxiety in 2016 and in desperate need of some perspective, she turned to the mountains for “help”. “I was standing on Mount Kilimanjaro, the Roof of Africa, fuelled with an electric surge of energy. In that moment I knew I had found meaning through a deep and soulful connection with the mountain and with every climb thereafter my confidence just grew and I knew I could make an impact!”
Six years later Remy become the first person from Africa to do the Everest-Lhoste combination-climb in 24 hours and achieving that also made her the first woman from the continent to summit the Lhotse peak in Asia. She does however not only leave her mark in history books – Remy is not surprisingly also in demand as a mountain guide and motivational speaker.
Cami shares Remy’s love and reverence for mountains and is tremendously excited to share in the world-class climber’s experiences during their upcoming trek.
“Having Remy as part of the Avela trek to EBC and hear her stories will enrich our journey and ignite an even deeper appreciation for the spiritual essence of the Himalayas and the transformative power of mountains.”
“Yes,” says Remy: “The mountains teach us about our own mortality. They show us how fragile we are and provide perspective in so far as that our daily frustrations are actually quite menial, all things considered.”
And Remy knows only too well what risks high-altitude mountaineering pose. “I have experienced minus-40 degrees Celsius carrying 50kg loads, have had frostbite numerous times, battled against 130km/h winds, not to mention cyclones where a single misstep could be fatal. I have been on many an exposed ridgeline and in extreme altitudes where no living organism is meant to survive for extended periods of time. Movements are extremely slow and it requires immense energy just to try to eat and drink. Every decision is extremely calculated, there is no room for error. One simple mistake like dropping a glove could have dire repercussions.”
Pictured above: Remy Kloos
Although the Avela team won’t be summiting Everest, Remy says she goes into every climb the same mental and physical preparation and attitude: “One must have a deep respect for the mountains and the surrounding lands and people for we are simply very lucky to be able to be there. This is their home and the invitation to explore, climb and trek is one that must be received and executed with kindness and humility.”
She echoes Cami’s hope that the trek will raise more awareness about the work that the Avela Foundation does and that this fundraising campaign will bring in much needed donations to support their work.
“As a team I know we can collectively make a difference and I want everyone on the trek to experience the magic of the grand Himalaya and be fuelled by her beauty and wisdom. I want them to be touched by the stories of the Nepalese people and to feel their warmth. With each step on such ancient lands I hope the group will experience something magical and return home with a newfound sense of gratitude and humility. So, we will not only be exploring together but hopefully raise much needed funds for a charity that is changing the lives of so many people.”
And Remy’s trademark sunflower will again be peaking out of her rucksack: “Where I go, the sunflower goes as for me it’s a gentle reminder of grace in our lives, representing our humanity and highlighting the importance of gratitude and positivity. “You know, at the end of the day, the summit is for the ego, but the journey, the journey – is for the soul.”
Support the Avela Foundation by making a donation on BackaBuddy:
In a remarkable initiative that bridged continents and hearts, the South African Healthcare Workers For Palestine hosted an extraordinary event on Saturday, February 10th, 2024. Titled ‘Soles of our Souls,’ this school shoe memorial, the largest of its kind in South Africa, took place across three cities – Cape Town, Johannesburg, and Durban.
Image above: GOTG CT Medical Volunteer team supporting the Global Day of Solidarity 13 Jan 2024 (Dr Sooliman was a guest speaker)
The event was dedicated to honouring the memory of over 13,000 innocent children who tragically lost their lives in Gaza since October 7th, 2023. In a symbolic yet deeply impactful gesture, each pair of shoes signified a step towards hope and the enduring power of education. This campaign transcended geographical boundaries, highlighting a universal commitment to childhood and the future.
In collaboration with the Gift of the Givers, the South African Healthcare Workers For Palestine launched a crowdfunding initiative on BackaBuddy. The goal was to raise R1.5Million to provide school shoes, valued at R150.00 each, to underprivileged children in South Africa. Since January 17, 2024, the campaign was warmly received, with R1 140 000 already raised by over 342 donors.
Image above: Visual impact of a shoe vigil held in Vancouver to highlight children not returning to school due to violence.
Explaining the campaign’s ethos, organizers stated, “For every child who became a martyr, we strive to weave a thread of kindness into the lives of the less fortunate in South Africa.” This event was more than a memorial; it was a collective journey towards a brighter future for children, the foundation of our shared humanity.
The public was invited to join this movement of compassion. Each contribution, no matter the size, sent a powerful message of solidarity and love, demonstrating that in the face of adversity, compassion prevailed.
Image above: Crowds gathered at the Mandela Glasses, Sea Point in support of Palestine
BackaBuddy, South Africa’s largest donations based crowdfunding platform offered non-profit organisations like Gift of the Givers a 0% platform fee, ensuring that a greater portion of the donations directly benefited the children in need. Additionally, donors were eligible for a Section18A Tax certificate from Gift of the Givers.
A message of gratitude from the Gift of the Givers:
We want to express our sincere gratitude for your kind donation to our Soles for Souls Campaign. Thanks to the generosity of 342 caring individuals like you, we’ve surpassed our goal, raising over R 1,700,000! This incredible achievement has allowed us to provide 13,000 pairs of school shoes, bringing much-needed comfort and hope to children in South Africa’s most underprivileged regions. Your support not only helps those in need but also pays tribute to the memories of over 13,000 young lives lost in Gaza.
Each shoe, a step towards healing, symbolizes a thread of kindness interwoven with the legacy of those cherished souls. Your support extends beyond borders and touches hearts, demonstrating profound solidarity in a world in need of compassion.
Your involvement is not just a donation; it’s a partnership in creating a legacy of love and a future filled with promise. Thank you for standing with us, hand in hand, as we honour life and foster unity through simple acts of giving.
Francois Boshoff, a 21-year-old employee at his family owned business Timber and Spec from Pietermaritzburg in Kwa-Zulu Natal, faced an unexpected challenge which tested his resilience and altered the course of his life in the blink of an eye. What started out as a peaceful holiday outing at Buffelspoort Dam in the North West for the Boshoff family turned into a nightmare on the morning of 1 April 2024 when an engine fire engulfed their boat due to a faulty fuel pipe which broke, leaking fuel into the hull of the boat and causing the fire to ignite when the boat was started, leaving Francois with severe second-degree burns.
Pictured above: 21-year-old Francois Boshoff driving their family boat before the the accident
“We are long-standing club members at the Buffelspoort Boat Club. We go to the club for almost every holiday when the weather is good, except in winter. The boat had its yearly COF (certificate of fitness) done the week before Easter. The incident happened on Easter Monday. The day before the incident, the “safety officer” had done his inspection of the boat where everything was compliant. We had refurbished the boat, working on it ourselves for over 2 years from 2020. It’s a beautiful 1980’s American Skier which we inherited from my grandpa before he passed so it’s a very sentimental boat. The boat was in full use from December 2022 and we had been using it the entire Easter holiday. This was such a freak accident that literally happened on the last morning of the holiday.” says Francois’ sister Charllene.
Francois, along with his parents David (58) and Colleen-Anne (52), was fortunate to escape, but the physical toll this incident had on Francois was profound. His left arm and left leg bore the brunt of the flames, along with the back of his right leg. The road to recovery seemed daunting, but with the help of the incredible medical team at Netcare Milpark Hospital, Francois began his journey toward healing.
Pictured above: The Boshoff family on their boat at Buffelspoort. From left Francois, David, Colleen-Anne, and Charllene
“My dad doesn’t show much emotion when it comes to this stuff. But he became very solemn, so we know he was concerned. My mom was in some shock and felt anxious. He went into the theatre literally within 2 hours of being at the hospital, so it happened very quickly.” Charllene tells us.
“I felt anxious because he doesn’t like doctors in general and I couldn’t be there to support him as I was already on the way back to the dam to pack up. I was in shock at everything that happened so quickly. But we knew he would be receiving the best possible treatment.” says mum Colleen-Anne.
However, the burden of medical expenses loomed large over their family. Without Francois having any medical aid, his family has to pay for his medical costs out of pocket. From intensive care to multiple surgical procedures, the expenses accumulated rapidly, stretching their resources thin.
Pictured above: Francois with mum Colleen-Anne in the ICU burn unit at Milpark Hospital on Easter Monday
To lighten the family’s financial strain and to help cover the costs of Francois’ medical expenses his sister Charllene (24) started a crowdfunding campaign on BackaBuddy where they have already raised more than R68 000 of their R240 000 goal with the help of 41 incredible donors.
“These funds would truly help us to not feel overwhelmed with the finances of the incident. But rather focus on the healing, both emotionally and physically. As mentioned in the BackaBuddy campaign text, Francois is not on medical aid, so we are paying for his treatment out of pocket and this has really become an expensive incident. But we could not be more grateful to the medical team that helped him. They really were extremely professional and took the best possible care of him. Francois would not be back on his feet and getting ready to head off on his American adventure if it weren’t for the outstanding medical team. The funds really would be such a relief for the family. We are all doing what we can and giving every penny we make to these expenses and the donations would really just allow us a breath of fresh air in that we are able to move forward from the incident and not be overwhelmed with the bills constantly hanging over us each month.” says Charllene.
The outpouring of support from their community has been nothing short of remarkable. Friends, family, and even strangers have rallied around them, offering words of encouragement and generous contributions to aid in Francois’ recovery. Their kindness has been a ray of light during this trying time, reminding them that they are not alone in their struggles.
Pictured above: The Boshoff family enjoying a day out on their boat
“Genuinely thank you. You have no idea how much this helps me and my family. Life has been tough for everyone lately, but its acts of kindness in moments of unprecedented times like this that really show there is good in the world. God really is good.” Francois tells us.
As Francois continues his recovery journey, each day brings new milestones and triumphs. His resilience and determination serve as a source of inspiration to them all, propelling him forward in his healing process. Despite the ongoing challenges, his spirits remain high, buoyed by the love and support that surround him.
“Things happen. We can’t live in fear or regret. We, as a family, and I’m sure many others out there, have had it rough lately. But you need to move forward and just do what you can.” says Francois.
Update: As of April 4th, Francois has made significant progress in his recovery journey. He has been moved out of intensive care and into a general ward, marking a positive step forward. Tomorrow, he will undergo another surgical procedure to assess his skin graft and further clean his burn wounds. Despite the ongoing challenges, Francois remains in good spirits and hopes to be discharged soon.
Pictured above: Francois’ first night at home after being in the hospital
“Francois was relieved to be out of the ICU. He is not a fan of hospitals, so he knew this was closer to him being able to go home. And then especially with his job in the USA lined up, he was worried he wouldn’t be healed in time. So, moving into the general ward was a step in the right direction.” explains Charllene.
Once again, they extend their heartfelt gratitude to all who have supported them on this journey. The kindness has made a world of difference, and they are forever grateful for the unwavering support.
Pictured above: 2023 under 14 boys CTBA champs
Pictured above: MVBC Showcasing importance of fundamentals
Pictured above: MVBC Super League Ladies team
Pictured above: 2022 Jnr NBA champs
