In 2020, cricketer JP Duminy launched the Be Someone’s Tomorrow campaign in support of the South African Bone Marrow Registry (SABMR), calling on the public to help patients fighting life-threatening blood disorders access the stem cell transplants they urgently needed. What followed was an extraordinary outpouring of compassion. Through the BackaBuddy platform, generous donors came together to raise R2 800 towards the R300 000 goal — a heartfelt reminder that even the smallest contributions can spark immense hope and change lives.
For donors, this campaign went beyond a festive season appeal — it became a personal mission to offer second chances to those who had run out of options. Every contribution, whether large or small, helped ease the burden on patients and their families. Many South Africans, especially those without medical aid, simply cannot afford the high costs associated with finding a matching donor. Thanks to the generosity of donors, the SABMR’s Patient Assistance Programme was able to cover expenses such as donor recruitment, tissue typing, and transplant-related medical bills.
What moved so many to support the campaign was its deeply human focus. Donors weren’t just giving to a cause — they were giving to real people: an 11-year-old girl, a mother, a grandfather. Behind every rand donated was a heartfelt belief that no one should be denied the chance to live because of financial barriers. The idea of families spending Christmas in hospital instead of around a table with loved ones resonated deeply with many supporters, particularly during the emotional highs and lows of the holiday season.
The campaign also sparked much-needed awareness around the lack of ethnic representation on the bone marrow registry. Many donors were alarmed to learn how poorly represented people of colour are on the SABMR database — with coloured, black, and Indian donors collectively making up less than 30% of the registry. This imbalance means that patients of colour face much slimmer odds of finding a match. For many supporters, this knowledge became a turning point, prompting them to not only donate but also sign up as potential donors themselves.
Donors were instrumental in shifting this reality. Their support didn’t just help individuals in crisis — it sent a wider message about equity, representation, and the power of community. By funding critical searches and treatments, they helped ensure that patients from all walks of life were given a fighting chance, regardless of their financial means or background.
The Be Someone’s Tomorrow campaign was a reminder of what’s possible when compassion leads the way. It proved that when donors rally together with purpose, lives are saved, hope is restored, and families are reunited. Today, the impact of their kindness continues to echo through every successful transplant and every patient who got to go home — because someone, somewhere, chose to care.
For those who were part of the journey in 2020, the results speak for themselves: your generosity changed lives.
In the quiet corridors of generosity, some stories shine not only because of their emotional weight, but because of the extraordinary people who choose to act with compassion. One such person is Catherine du Plooy, Chief Growth Officer at BackaBuddy, and one of our generous staff donors.
Catherine recently chose to support the Stand by Theo & Geraldine campaign, a heartfelt initiative launched to support a beloved couple in her community after Theo’s sudden cancer diagnosis. But for Catherine, this wasn’t just another campaign, it was deeply personal.
“They’re dear friends of our family and have been for many years,” she shares. “Theo has always had such a generous heart, always looking to help others. His dad was friends with my grandfather, and their farm is right next to ours. They’re just genuinely kind, salt-of-the-earth people.”
Theo’s diagnosis came as a shock, a reminder of how life can change in an instant. “It hit close to home,” Catherine says. “My brother is also living with cancer, so I deeply understand the shock and the weight that a diagnosis like this brings. One day Theo was healthy, and the next, everything changed. It really reminds you how fragile and precious life is.”
As BackaBuddy’s CGO, Catherine spends her days empowering others to fundraise and find hope through the power of community. But this time, it was her own community that needed support, and she didn’t hesitate to lead by example.
“It feels good to be able to support them, but I also wish we could all do more,” she says. “People like Theo and Geraldine have poured so much into their community, it’s only right that we rally around them now.”
Catherine’s act of giving is more than a donation, it’s a reflection of her values, both as a leader and as a friend. “There’s something incredibly powerful about people coming together,” she reflects. “Especially when it’s for someone who has been a blessing to others, it’s like the kindness gets multiplied.”
At BackaBuddy, we are proud to have leaders who lead with heart. Catherine, thank you for showing us what it means to live out the mission, not only in the work you do but in the way you give.
Buhle Dlamini (38) from Pinetown, KwaZulu-Natal, is a devoted mother of four-year-old twins and a hardworking domestic worker who has spent years caring for others. But after being diagnosed with aggressive cervical cancer in February, she now faces her own fight—for her life and her children’s future.
A Mother’s Love, a Daily Fight
For Buhle, the struggle is not just physical—it’s deeply emotional. She now lives with constant discomfort, abnormal bleeding, and pain that sometimes makes it hard to walk. But she continues to work and care for her children, keeping much of her suffering to herself.
“I cry at night when no one can hear me,” she says softly. “I can handle the pain, but I can’t bear the thought of not seeing my children grow up. What will happen to them if I’m not here?”
Her twins, Ayabonga and Asbongi, are her whole world. Their laughter, their school songs, and even their sibling squabbles bring her pride.
“When they tell me about their friends or sing songs from school, I feel so proud,” she says. “Even when they’re naughty, I smile—it means they’re strong and happy.”
Despite her diagnosis, Buhle still gets up every morning to work. “I don’t have a choice,” she explains. “We’re a poor family. I need to keep going—for them.”
The Friend Who Stepped In
For the past five years, Buhle has worked for Trek Scale and in the home of Sherees Dalton, who has come to know Buhle not just as an employee, but as family.
“She’s become a sister—the sister I never had,” says Sherees. “We share our lives. We trust each other. When she told me what she was going through, I knew I couldn’t just stand by.”
With Buhle’s father also battling blood cancer, and little family support around her, the emotional and financial weight has been immense. “She carries so much on her own,” says Sherees. “And if Buhle isn’t here, her twins will be orphaned. That’s the reality.”
Wanting to do more than offer words, Sherees turned to action. She launched a BackaBuddy campaign—Miracles for Buhle—to raise R60,000 for the urgent medical treatment, surgery, and transport costs Buhle needs to start her recovery.
“She’s one of the most hardworking, honest people I’ve ever met,” Sherees says. “She works multiple jobs without complaint. But this isn’t something she can do alone—she needs a community to carry her now.”
A Life-Saving Campaign
Before any treatment can begin, Buhle needs a cone biopsy to determine how far the cancer has spread. From there, she may need a hysterectomy and further specialized care. But until the funds are raised, her journey is on hold.
So far, just over R3,000 has been raised from 16 generous donors. And while in need of further support, the messages and small acts of kindness are already making a difference.
“To the people who have donated—even R20—you’ve made me feel like I’m not alone,” says Buhle. “I can’t find the words to thank you.”
Her wish is simple: “I just want to live long enough to raise my children. That’s all I want. That’s what I’m fighting for.”
To support Buhle, visit her BackaBuddy campaign link here:
In 2021, JJ Ritter’s life changed forever when he was diagnosed with Complex Regional Pain Syndrome (CRPS), a rare and debilitating neurological condition often referred to as the “Suicide Disease” due to the unrelenting, excruciating pain it causes. According to the McGill Pain Index, CRPS ranks among the highest recorded pain levels—more intense than amputation or natural childbirth—with no known cure and limited treatment options. And yet, despite its severity, the condition is still often overlooked or dismissed, even within medical circles.
This lack of recognition adds a heavy emotional toll to an already devastating diagnosis. Many CRPS warriors, like JJ, find themselves isolated and misunderstood, navigating not only constant physical agony but also the emotional grief of losing the life they once knew. But in the midst of the pain and uncertainty, JJ chose to fight back—not just for himself, but for others.
At the six-month mark after his diagnosis, JJ’s spine specialist told him something that stuck with him: “The greatest defence or treatment against CRPS is knowledge.” That truth became JJ’s guiding light. As he learned more about his condition, its triggers, and how to live with it, he began to write. Not to escape the pain, but to give it a voice.
That voice became a book: Hope Undivided – Memoirs of an Ordinary Man Living with a Not So Ordinary Disease. It’s a raw, heartfelt account of JJ’s journey through suffering, resilience, and healing. It’s also a powerful tool for raising awareness about CRPS and invisible illnesses—particularly among those who feel unseen and unheard.
To bring this book to life, JJ has created a campaign on BackaBuddy with the goal of raising R50,000. The funds will support:
Publishing and printing costs: including professional editing, cover design, layout, ISBN registration, and the initial print run
CRPS awareness initiatives: tied to the book’s launch, including educational talks and outreach
Translation and accessibility efforts: including audio versions for people living with disabilities
Book distribution: to hospitals, doctors, and individuals who need it most
Supporting his family: allowing JJ to remain present and mobile for his wife and two sons—his greatest reason to keep going
With the help of 6 generous donors, JJ has already raised over R5,000 toward his goal.
JJ’s dream is simple: to reach those who feel invisible. To let fellow warriors and their loved ones know they’re not alone. And to challenge the way society views chronic illness, masculinity, and pain. Through Hope Undivided, JJ wants to shift the narrative—from silence and stigma to truth, resilience, and hope.
“Having gone through what I have so far on this journey has taught me a lot—about what to expect, what to try, what to avoid, what to do, and what not to do. This is the kind of knowledge that saved me, and it’s the kind of knowledge I want to share.”– JJ Ritter
JJ plans to launch Hope Undivided this November in honour of CRPS Awareness Month.
If his story resonates with you—whether you’ve battled chronic pain, supported someone who has, or simply believe in the power of storytelling—you’re invited to be part of this journey.
Eastern Cape, South Africa – In the quiet rural stretch between Patensie and Humansdorp, where citrus orchards roll into game reserves, lives a young conservationist whose life has been shaped by the heartbeat of the wild.
Justin Terblanche (27), affectionately known as the “Rhino Whisperer,” has launched a crowdfunding campaign on BackaBuddy to raise R176,000 for a thermal drone that could be a crucial tool in the fight against rhino poaching.
His campaign, titled “Eyes in the Sky for Our Last Rhinos,” has already raised over R47,000 through the support of 37 donors — but there’s still a long way to go, and the urgency couldn’t be greater.
Pictured above: Justin Terblanche, the guardian of the crash, with Tiffany and Brittany. (Image credit: Joubert Grigor)
From boyhood wonder to boots-on-the-ground protector
Justin’s love for animals started long before he ever saw a rhino. Growing up in Patensie, he was the child who stopped to help injured birds or nursed stray animals back to health. That instinct only deepened with age.
“My early fascination with the natural world led me to a career in anti-poaching, where meeting my first rhino solidified my dedication to their survival. Now, as the co-founder of Rhino Whisperers NPC, I fight to ensure these majestic creatures can thrive in safety.
Our mission is to save the lives of these critically endangered creatures before they vanish forever. This isn’t just about saving a species — it’s about preserving a legacy. Rhinos play a vital role in their ecosystem, and their extinction would leave a gaping hole in the wild, one that can never be filled. If we don’t act now, future generations will never know the majesty of rhinos roaming free,” says Justin.
A bond built in silence, accepted into the crash
When Justin joined the anti-poaching unit at Lombardini Game Farm in the Kouga region, it was home to 19 rhinos. Years of relentless poaching and illness have reduced that number to just four: Amanda, the cautious matriarch; Brittany and Tiffany, inseparable best friends; and a young newcomer, Herbie.
Pictured above: Justin Terblanche, the guardian of the crash. (Image Credit: Justin Terblanche)
“I saw what these gentle giants go through just for existing,” Justin shares. “Poachers don’t care about the suffering. They take what they want and leave death behind. That was it for me. I knew I had to give everything I had to keep them alive.”
But rhinos are wild and traumatised. They don’t trust easily — especially after witnessing the loss of their companions. Protecting them meant more than just patrolling the fences. Justin needed to be close enough to intervene — but for that to happen, they had to accept him.
So he stayed. He left his family and former life behind, moving into the bush to protect them.
“I started spending time out in the bush, far beyond my normal shifts — sometimes for days, sometimes weeks. I didn’t talk. I didn’t move too fast. I just stayed present,” he says.
It took a year and six months of patience, silence, and consistency before the turning point came. The rhinos began recognising him — not just visually, but by his scent, his voice, his energy. They stopped running. They started watching him with curiosity instead of fear.
“That’s when I knew,” he says. “I had been accepted into their crash. They had accepted me as one of their own.”
Pictured above: Justin Terblanche, the guardian of the crash. (Image Credit: Pierre Gerber)
From that moment, Justin became their protector from within. He can now walk beside them, monitor their movements, and respond immediately to any sign of danger. He’s learned their rhythms, moods, and quirks — their behaviours and personalities — like Amanda’s quiet watchfulness, Brittany’s playful nature, Tiffany’s loyalty, and Herbie’s youthful curiosity.
A species on the brink
Rhinos are being slaughtered at an alarming rate, with poachers driving these gentle giants towards extinction. In recent decades, their population has plummeted by more than 90%, and every loss brings the species closer to disappearing forever.
“At Rhino Whisperers, we are the last line of defence,” says Justin. “We risk everything to protect them, because if we don’t — no one will.”
Pictured above: Justin Terblanche and Amanda (Image Credit: Adri Krige)
Why a drone is critical for their survival
Despite these deep bonds, the threat of poaching — especially at night — remains constant. The farm receives no government support and relies entirely on donations. To close the surveillance gap and protect the rhinos during their most vulnerable hours, Justin is raising funds for a thermal drone.
“This drone will let us see what we can’t hear. It gives us eyes in the dark — and eyes in the sky,” he explains.
Supporters are invited to make once-off or monthly contributions via BackaBuddy and will receive updates on the rhinos’ well-being and campaign progress.
“Even just sharing our story helps. The more people who know Amanda, Brittany, Tiffany, and Herbie, the harder it becomes for the world to let them disappear.”
The campaign is hosted by Rhino Whisperers NPC, a registered non-profit. With BackaBuddy’s 0% platform fee for charities, more of each donation goes directly to the cause.
Launching a crowdfunding campaign is just the first step towards raising funds for your cause. To achieve your fundraising target, it’s essential to engage with your network effectively and at the right time to maximize your campaign’s reach and appeal to potential donors.
In this guide, we have compiled a list of 7 Effective Ways that you can promote your crowdfunding campaign successfully and receive support from your network and the wider donor community.
With over R610 million raised for various causes nationwide, we have the experience and expertise to support you. Whether you need funds for medical needs, tuition fees, or any other cause, this is the right place.
Optimize Your Campaign
To achieve your crowdfunding goals, it’s essential to optimize your campaign content before promoting it to a wide audience. Craft a clear, emotive story explaining the beneficiary’s situation and the impact donations will have on them.
Include high-quality images and a one-minute videoto enhance your campaign’s credibility and engagement. Studies show that videos can increase donations 4X and social media shares 7X. It is also important to ensure that your fundraising target is transparent, realistic, and aligned with the beneficiary’s needs.
To kickstart your crowdfunding campaign and receive your first donations, it’s crucial to reach out to your personal network of friends and family first via direct messages.
They are more likely to support your cause and be willing to donate, as they already trust you and have a relationship with you.
Having initial donors can create social proof and make your campaign more attractive to potential donors who may be hesitant to be the first to contribute. This can help you attract more donations and create momentum for your campaign.
You can send your campaign to your family and friends through instant messaging apps like WhatsApp, Facebook Messenger, or email, with a short, personalized message introducing your campaign and what you are fundraising for.
Research shows that 98% of instant messages are opened and read within the first 3 seconds, making it a fast and effective way to promote your campaign at the start.
An idea of a message you could send:
98% of Instant messages are typically read within 3 seconds, making it the perfect way to reach out to your immediate circle.
Reach Out To Your Wider Network
To maximize your chances of receiving more donations towards your crowdfunding campaign, it’s crucial to expand your reach beyond your immediate circle.
After securing a few initial donations, you should reach out to your wider network, which includes extended family, neighbours, co-workers, social groups, acquaintances, members of your community, and the wider public.
Additionally, consider collaborating with influencers, non-profit organizations, or businesses that share your cause to expand your reach even further.
As your campaign gains momentum and becomes more trustworthy, a broader audience is more likely to show their support.
Personalize your message to each group, highlighting the impact their donation will create, and ask them to share your campaign with people they know.
Reach Out On Social Media
To maximize the reach and success of your crowdfunding campaign, social media can be a powerful tool.
Research shows that sharing your campaign on social media, once you have secured at least 5-10 donationsfrom your immediate circleand your wider network, can increase your campaign’s chances of success 5X.
This is because potential donors, especially those who don’t know you personally, are often hesitant to be the first to donate, but are more likely to contribute when a campaign begins gaining traction.
To effectively promote your campaign on social media, it’s important to personalize your message and highlight the impact that donations will create. Accompany your posts or stories with a high-resolution image or short video to enhance your message and capture the attention of your followers.
Don’t just share your crowdfunding campaign link on its own; make sure to introduce your campaign and encourage your followers to donate and share your campaign on their social media channels.
To increase the reach of your crowdfunding campaign even further, consider reaching out to local media outlets once you have received 10-20 donations and your campaign has gained momentum.
Local online blogs, newspapers, radio stations, and TV stations have the ability to reach thousands or even millions of potential donors who may be interested in covering your story.
To reach out, write a press release in the third person that includes relevant quotes from you or your beneficiary, along with images or a video. Consider publishing your press release on free distribution sites like MyPR and MyPressportal.
To find media contacts visit download The South African Government Media Directory, visit the “contact us” section of a publication in your area, or reach out to journalists on social media.
If your campaign has media potential, you reach an unlimited audience of supporters.
Share Updates & Milestones
Donors want to feel connected to the cause they’re supporting, so it’s crucial to keep them engaged and informed.
Regularly sharing updates on your crowdfunding campaign’s progress, including the milestones you’ve achieved and challenges you’ve overcome, can encourage donors to continue supporting your campaign.
By doing so, donors will trustyour campaign more and see the impact they have helped create. It’s also essential to thank your donors individually and publicly and consider sharing testimonials or stories from the people who have benefited from your campaign.
These updates not only build trust but also foster a sense of community and motivate continued support
Conclusion
In conclusion, while it is essential to expand your reach to attract a wider audience of potential supporters for your crowdfunding campaign, it is equally important to engage with your immediate network first.
By reaching out to your immediate circle through personal, direct messages, you can build trust, and credibility, and gain the initial momentum needed to attract donors in your wider network and the wider donor community.
Reaching the right people, at the right time, with the right message, will increase your crowdfunding campaign’s likelihood of success.
98% of Instant messages are typically read within 3 seconds, making it the perfect way to reach out to your immediate circle.
If your campaign has media potential, you reach an unlimited audience of supporters.