Revolutionize Your Fundraising: Jill Ritchie & Erica Schofield’s New Book on Crowdfunding for Nonprofits

Revolutionize Your Fundraising: Jill Ritchie & Erica Schofield’s New Book on Crowdfunding for Nonprofits

The fundraising landscape is evolving at an unprecedented pace, presenting non-profit organizations with both new opportunities and growing challenges. In this shifting environment, the ability to tap into diverse funding avenues is no longer a luxury but a necessity. One such avenue, crowdfunding, has emerged as a game-changer for non-profits, offering a powerful way to engage supporters, amplify impact, and build financial resilience.

Recognizing this shift, two industry experts have joined forces to share their expertise in a groundbreaking new book, Crowdfunding for Nonprofits: A Guide to Activating Support Networks. Authored by Jill Ritchie, a seasoned fundraising consultant, and Erica Schofield, a crowdfunding specialist and CEO of Thundafund, this comprehensive guide provides non-profits with the tools and insights needed to harness the power of the crowd effectively.

 

Crowdfunding: A Game-Changer for Non-Profits

Crowdfunding is far more than a passing trend, it is redefining the way nonprofits raise funds. With platforms like BackaBuddy and Thundafund offering direct access to potential supporters, organizations now have unprecedented opportunities to rally their networks and secure critical funding.

In Crowdfunding for Nonprofits, Jill and Erica delve into the mechanics of crowdfunding, offering a step-by-step roadmap for integrating it into existing fundraising strategies. Whether an organization is just beginning its crowdfunding journey or looking to refine its approach, this guide provides practical, evidence-based insights into launching successful campaigns. From the fundamentals of crafting compelling campaigns to leveraging behavioral science techniques, the book equips non-profits with the knowledge needed to thrive in an increasingly competitive funding environment.

Backed by real-world case studies, up-to-date statistics from leading crowdfunding platforms, and easy-to-use checklists, the book serves as a hands-on resource. Its A4 format ensures easy reference, making it a valuable tool for organizations navigating the ever-changing fundraising landscape.

 

Building Resilience in a Challenging Landscape

As traditional funding sources become more competitive and unpredictable, nonprofits must find innovative ways to remain resilient. Crowdfunding offers more than just financial support, it fosters deeper community engagement and long-term sustainability.

Through the power of collective giving, organizations can mobilize grassroots support, strengthen donor relationships, and create a network of advocates who champion their mission well beyond a single campaign. Jill and Erica emphasize that successful crowdfunding is about more than raising funds; it’s about building an ecosystem of support that ensures long-term impact.

 

Meet the Experts Behind the Book

Jill Ritchie brings a wealth of experience to the field of fundraising. Having raised over R2 billion in her career, she is widely regarded as one of South Africa’s most accomplished fundraising consultants. Her expertise spans multiple sectors, including education, faith-based initiatives, and heritage preservation. As the author of 30 fundraising books, including Fundraising from UK Donors, Jill’s influence extends across borders, particularly in securing support from UK donors for Southern African non-profits.

 

Pictured above: Crowdfunding expert, Jill Ritchie

 

Beyond her consulting work, Jill serves on the boards of various organizations, leading initiatives such as the UK Fund for Charities and the SA-UK Trust Network. Her passion for empowering nonprofits is reflected in her unwavering commitment to developing innovative and sustainable fundraising strategies.

Erica Schofield is an authority on crowdfunding, with a proven track record of helping organizations across South Africa, Zimbabwe, Kenya, Gambia, the US, and the UK harness its potential. As the CEO and co-founder of Thundafund, Africa’s largest rewards-based crowdfunding platform, she has played a pivotal role in transforming how non-profits and entrepreneurs secure funding.

 

Pictured above: CEO and co-founder of Thundafund, Erica Schofield

 

Erica’s expertise stems from both personal experience and professional success. Her journey into crowdfunding began with launching her own business through a successful campaign, giving her first-hand insight into the intricacies of the process. With a background in theatre and cloud technology, she brings a unique blend of creativity and analytical expertise to the field, enabling non-profits to craft compelling campaigns that captivate audiences and drive results. Through her consultancy, Circalyst, she continues to support social and environmental impact initiatives, demonstrating the power of crowdfunding as a catalyst for change.

 

The Book Launch and Special Offers

To celebrate the launch of Crowdfunding for Nonprofits, an exclusive pre-sale campaign is now live on Thundafund. This limited-time opportunity allows early supporters to purchase the book at a discounted rate while also accessing special rewards, including personalized, handwritten inscriptions from the authors.

In addition, backers can secure discounted tickets to the highly anticipated Annual Papillon Press Conference in May 2025, a premier event for non-profit professionals looking to stay ahead in the evolving fundraising space.

 

Why This Book Matters

As financial uncertainty looms over the non-profit sector, the need for adaptive and forward-thinking fundraising strategies has never been greater. Crowdfunding for Nonprofits is more than just a book, it is a strategic guide to future-proofing organizations in a rapidly changing world.

With its expert-driven insights, practical tools, and compelling success stories, this book empowers nonprofits to leverage crowdfunding as a sustainable funding mechanism. By integrating these strategies, organizations can unlock new opportunities, expand their reach, and build a dedicated community of supporters.

Now is the time for non-profits to embrace crowdfunding as a core component of their fundraising efforts. With Crowdfunding for Nonprofits, Jill and Erica provide the ultimate playbook for making the crowd work for organizations in need.

Get your copy today and take the first step toward crowdfunding success. The crowd is waiting to support you.

 

https://www.papillonpress.biz/product/crowdfunding-for-non-profits/?utm_source=BackaBuddy

How To Close Your BackaBuddy Campaign

How To Close Your BackaBuddy Campaign

This is the how-to guide for closing and hiding your BackaBuddy campaign. Understand the process and provide feedback about your experience.

Steps to Close Your Campaign:

  • Log into your profile and go to “My Campaigns.”
  • Select “Manage Campaign” for the campaign you wish to close.
  • Choose a reason for closing and click “Close Campaign.”

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How To Verify Your Campaign & Get Funds

How To Verify Your Campaign & Get Funds

Verifying your BackaBuddy campaign builds trust with your donors and ensures smooth payouts. This guide explains the importance of verification and the simple steps to complete it.

  • Steps to Verify Your Campaign:
    • Log into your profile and go to “My Campaigns.”
    • Select your campaign and navigate to “Manage Campaign.”
    • Click on “Verification” and submit the required documents.

Verify your campaign early to avoid delays in receiving donations.

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For any questions, reach out to your campaign manager for personalised assistance, alternatively contact us, HERE

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How to Add a Team Member to Your BackaBuddy Campaign

How to Add a Team Member to Your BackaBuddy Campaign

Increase your campaign’s success by adding team members! This guide explains how to add collaborators to your campaign, making it easier to reach your fundraising goals together.

  • Steps to Add Team Members:
    • Log in and go to “My Campaigns.”
    • Select your campaign, click “Manage Campaign,” and navigate to “Team Members.”
    • Add up to two team members to assist with your campaign.

 

Watch Our Step-by-Step Guide on YouTube

 

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For any questions, reach out to your campaign manager for personalised assistance, alternatively contact us, HERE

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How to Activate the Donate Button on Your Campaign

How to Activate the Donate Button on Your Campaign

Learn how to activate the Donate button on your BackaBuddy campaign, ensuring it’s ready to receive donations from supporters. A quick and simple step, activating the Donate button allows you to start fundraising effectively.

  • Steps to Activate the Donate Button:
    • Log in to your profile and access your campaign.
    • Click on “Manage Campaign.”
    • Scroll down and hit “Launch” to activate the Donate button.

Make sure your campaign details are complete and appealing before activating your Donate button—first impressions are powerful.

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For any questions, reach out to your campaign manager for personalised assistance, alternatively contact us, HERE

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How to Edit Your BackaBuddy Campaign to Maximise Success?

How to Edit Your BackaBuddy Campaign to Maximise Success?

Keeping your campaign fresh and engaging is key to reaching your goals. This guide will help you manage and edit your BackaBuddy campaign by updating your story, adding team members, and posting updates to stay connected with supporters.

  • Steps to Edit Your Campaign:
    • Log in to your profile and select “My Campaigns.”
    • Choose the campaign you wish to edit.
    • Update details, images, or add team members as needed.

Share updates on any milestones or news related to your campaign—it helps donors feel involved in your journey!

Watch Our Step-by-Step Guide on YouTube

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Contact Us

For any questions, reach out to your campaign manager for personalised assistance, alternatively contact us, HERE.

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