Sharing is crucial for any successful crowdfunding campaign! This guide helps you connect with your network and expand your reach to attract more donations for your cause.
Steps to Share Your Campaign:
Share with friends and family via WhatsApp, email, or Messenger.
Build initial support to establish credibility.
Once you have some contributions, expand your outreach.
Encourage supporters to share your campaign—it broadens your reach and may attract donations from unexpected places.
Ready to launch your campaign on BackaBuddy? This guide covers everything you need to know to set up, write a compelling story, and activate your Donate button. Learn how to make your campaign stand out and reach your funding goals effectively.
Steps to Start Your Campaign:
Log into your BackaBuddy profile and click on “Start Campaign.”
Enter essential details like your campaign name, target amount, and images.
Write an engaging story to inspire potential donors.
Preview your campaign and click “Launch.”
Make sure your campaign title is simple and powerful—it’s the first thing potential donors will see. A clear, compelling title can increase the chances of donations!
Starting a crowdfunding campaign on BackaBuddy begins with creating your profile! This guide walks you through setting up your BackaBuddy account so you can begin your fundraising journey. Once your profile is registered and verified, you’re all set to launch your first campaign and join our supportive community.
Confirm your profile by clicking the verification link sent to your email.
For a smoother experience, double-check your email address and ensure you click the verification link promptly to avoid delays in setting up your account.
Watch Our Step-by-Step Guide on YouTube
Contact Us
For any questions, reach out to your campaign manager for personalised assistance, alternatively contact us, HERE.
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Getting your crowdfunding campaign noticed by the media can boost visibility and bring in more donations. By connecting with various outlets, you can expand your audience and improve your campaign’s chances of success.
Here’s a simple guide to help you effectively share your campaign with the media.
Tips for Sharing Your Campaign with the Media
Tell an Interesting Story: Highlight what makes your campaign unique. Media outlets prefer stories that are impactful and relatable. Keep it brief—no longer than a page.
Create a Press Kit: Include a press release, good-quality photos with captions, and a link to your campaign page to make it easy for journalists.
Choose the Right Media Outlets: Focus on local outlets first—they’re more likely to cover community stories. If your campaign has broader appeal, reach out to national or international media. Tailor your approach to what their audience would be interested in.
Reach Out to Local Media: Once your campaign has 10-20 donations and is gaining momentum, contact local blogs, newspapers, radio, and TV stations. A third-person press release with quotes and visuals works best.
Find Media Contacts: Use resources like The South African Government Media Directory (linked below), check the “Contact Us” section of publications, or reach out to journalists on social media.
Personalize Your Pitch: Customize your email for each media contact, explaining why their audience would be interested in your campaign. Avoid bulk emails.
Use Free Tools: Platforms like MyPR and PressPortal are great for free press release distribution and can help you reach a wider audience.
Follow Up: If you don’t hear back, send a polite follow-up email. Persistence can make a difference.
Media Contact List
The government has put together a list of key South African media outlets, categorised for your convenience. Use this list to reach out to the right platforms that can help amplify your campaign:
Your donation has the power to make a meaningful difference in someone’s life, and BackaBuddy is committed to ensuring your contribution is processed smoothly. While our process is usually seamless, occasional issues can arise. This guide will help you troubleshoot any problems, ensuring your support reaches its worthy cause.
Common Issues with Donations
Here are some common reasons why a donation might not process as expected:
Cached Information: Your browser might be using outdated data that could affect the donation process.
Billing Address Mismatch: Ensure the billing address you enter matches the address on file with your credit card company.
Incorrect Security Code: A small error in the security code can prevent the transaction from going through.
Expiration Date Mismatch: Verify that the expiration date you entered matches the one on file with your credit card company.
Inactive Card: New cards that haven’t been activated yet might disrupt the donation process.
Credit Card Declined: Your credit card company may decline the charge for security reasons.
Communication Issues: Temporary issues between your credit card company, the payment gateway, or our site could affect the transaction.
Location Mismatch: Donations from a location different from your card’s billing address might trigger a security alert.
VPN Access: Using a VPN from an unfamiliar location can sometimes cause temporary issues.
Troubleshooting Your Donation
If you experience any issues with your donation, try the following steps:
Verify Payment Status: If you receive a bank confirmation but encounter an error on BackaBuddy, wait 24 hours to see if the donation appears on the campaign page. If it doesn’t, please contact our Support Team with proof of payment.
Retry Donation: If no payment notification is received, try making the donation again using a different device or browser. Clearing your cache and cookies may help. Ensure all details, including the address and security code, are correct.
Contact Support: If the issue persists, contact our Support Team with detailed information and screenshots to help resolve the problem quickly.
Pending Charges: If a failed donation shows as “pending” on your statement, it should be removed within 2-3 business days. If it remains, your bank can assist in removing the pending charge.
Processing Times
Credit card and PayPal donations are usually processed immediately.
Instant EFT donations may take up to 2 business days.
EFT payments might require up to 3 business days due to manual approval.
For EFT payments, please email proof of payment to [email protected].
BackaBuddy is dedicated to ensuring your donation reaches its worthy cause. If you encounter any issues, please reach out to our Support Team for assistance.
Launching a crowdfunding campaign is just the first step towards raising funds for your cause. To achieve your fundraising target, it’s essential to engage with your network effectively and at the right time to maximize your campaign’s reach and appeal to potential donors.
In this guide, we have compiled a list of 7 Effective Ways that you can promote your crowdfunding campaign successfully and receive support from your network and the wider donor community.
Register Your Campaign
If you haven’t registered yet, please do so by clicking the link:Register Your Campaign.
With over R550 million raised for various causes nationwide, we have the experience and expertise to support you. Whether you need funds for medical needs, tuition fees, or any other cause, this is the right place.
Optimize Your Campaign
To achieve your crowdfunding goals, it’s essential to optimize your campaign content before promoting it to a wide audience. Craft a clear, emotive story explaining the beneficiary’s situation and the impact donations will have on them.
Include high-quality images and a one-minute videoto enhance your campaign’s credibility and engagement. Studies show that videos can increase donations 4X and social media shares 7X. It is also important to ensure that your fundraising target is transparent, realistic, and aligned with the beneficiary’s needs.
To kickstart your crowdfunding campaign and receive your first donations, it’s crucial to reach out to your personal network of friends and family first via direct messages.
They are more likely to support your cause and be willing to donate, as they already trust you and have a relationship with you.
Having initial donors can create social proof and make your campaign more attractive to potential donors who may be hesitant to be the first to contribute. This can help you attract more donations and create momentum for your campaign.
You can send your campaign to your family and friends through instant messaging apps like WhatsApp, Facebook Messenger, or email, with a short, personalized message introducing your campaign and what you are fundraising for.
Research shows that 98% of instant messages are opened and read within the first 3 seconds, making it a fast and effective way to promote your campaign at the start.
An idea of a message you could send:
98% of Instant messages are typically read within 3 seconds, making it the perfect way to reach out to your immediate circle.
Reach Out To Your Wider Network
To maximize your chances of receiving more donations towards your crowdfunding campaign, it’s crucial to expand your reach beyond your immediate circle.
After securing a few initial donations, you should reach out to your wider network, which includes extended family, neighbours, co-workers, social groups, acquaintances, members of your community, and the wider public.
Additionally, consider collaborating with influencers, non-profit organizations, or businesses that share your cause to expand your reach even further.
As your campaign gains momentum and becomes more trustworthy, a broader audience is more likely to show their support.
Personalize your message to each group, highlighting the impact their donation will create, and ask them to share your campaign with people they know.
Reach Out On Social Media
To maximize the reach and success of your crowdfunding campaign, social media can be a powerful tool.
Research shows that sharing your campaign on social media, once you have secured at least 5-10 donationsfrom your immediate circleand your wider network, can increase your campaign’s chances of success 5X.
This is because potential donors, especially those who don’t know you personally, are often hesitant to be the first to donate, but are more likely to contribute when a campaign begins gaining traction.
To effectively promote your campaign on social media, it’s important to personalize your message and highlight the impact that donations will create. Accompany your posts or stories with a high-resolution image or short video to enhance your message and capture the attention of your followers.
Don’t just share your crowdfunding campaign link on its own; make sure to introduce your campaign and encourage your followers to donate and share your campaign on their social media channels.
Sharing your crowdfunding campaign on social media once you have 5-10 donations can increase your success rate by 5X.
Reach Out To Local Media
To increase the reach of your crowdfunding campaign even further, consider reaching out to local media outlets once you have received 10-20 donations and your campaign has gained momentum.
Local online blogs, newspapers, radio stations, and TV stations have the ability to reach thousands or even millions of potential donors who may be interested in covering your story.
To reach out, write a press release in the third person that includes relevant quotes from you or your beneficiary, along with images or a video. Consider publishing your press release on free distribution sites like MyPR and MyPressportal.
To find media contacts visit download The South African Government Media Directory, visit the “contact us” section of a publication in your area, or reach out to journalists on social media.
If your campaign has media potential, you reach an unlimited audience of supporters.
Share Updates & Milestones
Donors want to feel connected to the cause they’re supporting, so it’s crucial to keep them engaged and informed.
Regularly sharing updates on your crowdfunding campaign’s progress, including the milestones you’ve achieved and challenges you’ve overcome, can encourage donors to continue supporting your campaign.
By doing so, donors will trustyour campaign more and see the impact they have helped create. It’s also essential to thank your donors individually and publicly and consider sharing testimonials or stories from the people who have benefited from your campaign.
These updates not only build trust but also foster a sense of community and motivate continued support
Conclusion
In conclusion, while it is essential to expand your reach to attract a wider audience of potential supporters for your crowdfunding campaign, it is equally important to engage with your immediate network first.
By reaching out to your immediate circle through personal, direct messages, you can build trust, and credibility, and gain the initial momentum needed to attract donors in your wider network and the wider donor community.
Reaching the right people, at the right time, with the right message, will increase your crowdfunding campaign’s likelihood of success.
