Ready to build predictable donor income?
Your FREE Recurring Giving Masterclass
Donors for Life
A practical programme helping South African organisations build more predictable donor income.
Stop chasing unpredictable, once-off support.
BackaBuddy’s Donors for Life programme is a structured, step-by-step masterclass designed to help South African non-profits, schools, churches and charities build a practical baseline of recurring donor income.
Limited spaces are available per intake to ensure dedicated, one-on-one strategic support.
Real results from real organisations
Over 100 organisations have taken part in Donors for Life, building practical systems for recurring giving and long-term donor engagement.
550+ new monthly supporters
Secured collectively across cohort organisations.
100% of surveyed participants reported transformative value
Based on cohort feedback from participating organisations.
Thank you so much for the incredible Donors for Life Cohort. The experience the BackaBuddy team brought, along with the expertise of the team and experienced guests, was truly invaluable. Whilst Matt and I were stretched really thin for the first half of this year, with projects taking place all over the world. The resources available on the Zoho platform will make it easy to launch once we are ready.Thank you for all the hard work and planning that went into this cohort!
Explore Recurring Giving Programmes from Our Donors for Life Cohort Members
STRIDE
WaveMakers
Dust Devils
Peke-Pack
Guardians of Eden
Join the Frontline
The data behind sustainable fundraising
Recurring giving is not just a fundraising tactic. It helps organisations build more predictable relationships with supporters over time.
Predictable Retention
While once-off crowdfunding campaigns have an average retention rate of just 20%, recurring giving programmes boast a 70% to 80% donor retention rate.
Higher Lifetime Value
On average, recurring givers donate 440% more over their lifetime compared to one-off donors.
Compounding Baseline Growth
A small tribe of just 100 supporters giving R100 a month builds an automated baseline of R120,000 annually before you even launch a single event campaign.
Industry benchmark figures should be reviewed and sourced before publishing.
Is Donors for Life Right for You?
This masterclass was specifically engineered for South African organisations that are ready to build real infrastructure. It is highly beneficial for:
Non-Profits (NPOs/NGOs)
For organisations tired of relying on unpredictable grant cycles and one-off donations.
Schools, Bursaries & Educational Funds
For teams wanting to build reliable monthly support from parents, alumni and community members.
Churches & Faith-Based Groups
For communities ready to digitise outreach and make recurring giving easier.
Social Welfare & Animal Rescue Organisations
For teams facing day-to-day operational needs and needing a steadier base of support.
Donors for Life removes the jargon and gives your organisation a clear, repeatable system for growing recurring support.
You are not left to navigate this journey alone
When you join Donors for Life, you gain a dedicated operational partner. Our team walks alongside you through live working sessions, direct audits and practical coaching. Together, we will:
Learn
Understand the strategies that turn casual, one-off givers into long-term supporters.
Implement
Use practical activities and templates you can action immediately.
Customise
Adapt outreach and retention methods to your audience, capacity and goals.
The 8-module roadmap to sustainable recurring income
A practical roadmap that helps your organisation move from reactive fundraising to a repeatable monthly giving system.
Module 1
Clarify what recurring giving means for your organisation, why it matters, and what a realistic monthly giving goal could look like based on your current supporter base.
Module 2
Identify who is most likely to become a recurring supporter, what motivates them to give, and how to speak to them with clarity and care.
Module 3
Build a simple, compelling recurring giving proposition that helps donors understand what their monthly support makes possible.
Module 4
Create messaging that explains the need, the impact, and the invitation to give monthly — without pressure, guilt or confusing jargon.
Module 5
Map out the emails, social posts, campaign page updates and direct asks needed to introduce your recurring giving programme.
Module 6
Learn how to thank, update and communicate with recurring donors so they feel connected to the work over time.
Module 7
Understand the key numbers behind recurring giving, including donor sign-ups, retention, monthly income and campaign engagement.
Module 8
Use what you’ve learned to refine your message, improve donor journeys and build a repeatable system for long-term supporter growth.
Ready to build the future of your mission for free?
To ensure focused support across each cohort, applicants complete an organisational readiness assessment. This helps us understand your team capacity, systems and goals before confirming your place.
We Are BackaBuddy. We Grow Givers
