Over time, runners have recognized the potential of sports events as more than just a race—they’re also a powerful opportunity to rally support and raise funds through crowdfunding. Harnessing the energy and enthusiasm of participants, these events become a vibrant hub for both athletic achievement and philanthropy, showcasing the transformative impact of collective action.
If you have not yet pledged to support your favourite charity or bought your tickets for the event, have a read through our article below.
Here to guide you in raising funds at your local event, the BackaBuddy team has put together our best advice on how to run a successful crowdfunding campaign!
How to enter your choose event
Before you begin your crowdfunding journey on BackaBuddy, make sure you have entered for the event on their website.
Launch your crowdfunding on BackaBuddy
Once you have registered, it’s time to create your crowdfunding campaign to raise funds for your chosen charity.
A key thread in all successful crowdfunding campaigns is a well-written, emotive, and informative story that connects with potential supporters of your campaign.
For inspiration on how to tell your story, Meet Zanele.
Zanele Hlatshwayo from Soweto, told a very powerful story and personal story when raising funds for the South African Depression and Anxiety Group (SADAG) in honour of her late father.
When writing your campaign story, be sure to answer the following questions:
Who are you and where are you from?
Which organisation are you fundraising for and what do they do? Do you have a personal connection to the charity you have chosen?
Your campaign message should highlight the importance of your cause and why others should support it. If the charity you have chosen has success stories or interesting facts to share with you, this will also help you tell your story. Connect with your charity and find out as much information about them as you can.
How much would you like to raise and how will these funds be used in a tangible way to benefit your charity and the work they do?
Take a look at these examples on how to write a tangible campaign ‘ask’.
For example, I am taking part in the Totalsports Two Oceans Marathon 2024 to…
Raise R10 000 to purchase 100 school shoes for children in need at Afrika Tikkun’
Raise R100 000 to help Hillwood Primary school in refurbishing 1 classroom.
Reach my crowdfunding target of R20 000 to support Dignity Dreams in purchasing sanitary items for young girls so that they don’t miss out on an education.
Focus on the positive impact of donations
Presenting your campaign in a positive way can make a big difference. Focus on the positive impact the funds raised will have and the impact of your awareness campaign.
According to the 2018 Trends in Global Giving Report, by Non-Profit Tech For Good, 91% of donors are motivated to donate to causes when they feel positive emotions such as hope and empathy and only 9% respond to negative emotions such as fear and sadness.
For those who don’t like reading, put together a short campaign video!
Campaigns with video content tend to raise 4 times more funds, and are shared 7 times more on social media, as they are more personal and emotive!
Shoot a video on your phone
For a crowdfunding campaign, you don’t need professional lighting, equipment or editing skills to convey a powerful message.
We recommend shooting a short, personal and informal message on your cellphone that can be posted on social media as well as on your crowdfunding campaign.
Make sure you are presentable and wearing comfortable clothes (try to avoid clothes with busy designs or a lot of text).
Choose a clearbackdrop or tidy background to shoot your video.
Try to eliminate as much background noise as possible.
Let viewers know where they can make a donation to your campaign and include your crowdfunding campaign link in every post you share.
When choosing your crowdfunding image, choose an inviting and friendly image of yourself. If you have a photo of yourself in running gear, this will show your potential donors that you mean business and are already training to make them proud!
Set your target based on your network and available time
When setting your fundraising target, it’s important to consider:
Just like no one likes to be the first person on the dance floor, donors typically support crowdfunding campaigns once it has a few initial donations.
Through data research, we found that campaigns with initial support from family and friends specifically, tend to raise 220% more funds .
How to share your campaign with close family and friends:
When looking for your first donations, we recommend sending a personal, instant message on Whatsapp, Facebook message, email or SMS to close family and friends, extended family, neighbours, co-workers.
An example of a message you could send:
“Hi Monique, I hope you are well!
I am taking part in the Totalsports Two Oceans Marathon 2024 to raise funds to support FoodForwardSA and the wonderful work they do.
With my crowdfunding campaign launched on BackaBuddy I hope, to raise R10 000 to provide 100 meals to disadvantaged children living in Edenvale, Johannesburg.
If you can, please be so kind as to donate to my campaign and cheer me on during the event.
If you’re unable to contribute, please share my campaign with your friends and loved ones: Here is my campaign link: https://www.backabuddy.co.za/
Once you have your first donations in, we recommend sharing your campaign to a wider audience on Facebook, Whatsapp and Instagram.
Depending on your chosen social network, read through our guidelines on how to make the most of social sharing!
Find out if the organisation you are raising funds for is a Section 18A certified as a tax break is a great incentive to encourage donations in larger amounts.
Monique Hayes, a vibrant 31-year-old mother of three from Marina da Gama – Muizenberg, was thrown into a whirlwind when a check-up in June 2023, led by the discovery of a lump in her groin, delivered devastating news. Initially diagnosed with a hernia, Monique underwent surgery only to discover she had an aggressive form of cancer—stage 4 anaplastic large cell lymphoma, which had spread to her liver.
Before the diagnosis, Monique’s life revolved around her family, filled with beach outings, road trips, and a bustling, independent lifestyle.
Image Caption: Monique Hayes with her family enjoying a pool day
However, the day of diagnosis shattered her world. Shocked and struggling to process the news, she grappled with anger and the existential question of “why me?” Reflecting on her journey, Monique expressed both the struggles and moments of joy amidst adversity.
She shared, “The emotional side of this journey has been a very long one with lots of ups and downs. My relationship with my loved ones was what kept me going.” Monique’s husband, his unwavering support, has been her rock throughout this challenging ordeal.
The treatment regimen has taken its toll, subjecting Monique to physical, emotional, and mental anguish.
She confessed, “The treatment has been torture.” However, her positivity to overcome shines through as she continues to fight for her life, motivated by the hope of a cancer-free future.
While facing limited community support, Monique draws strength from the love of her family and close friends. Witnessing her children’s happiness amidst her illness serves as a powerful motivator, underscoring the importance of love and support during tough times.
Despite the daunting diagnosis, Monique’s spirit remains unbroken.
She launched a crowdfunding campaign on BackaBuddy in January 2024 to cover the overwhelming medical expenses that accompany her treatment. With a fundraising target of R100,000, the campaign has already garnered momentum from generous donors.
Image caption: Monique Hayes at hospital receiving treatment.
“Your generous donations will not only aid in covering the overwhelming medical expenses but will also help alleviate the weight of the numerous other bills that have gone unpaid. Your support, no matter the amount, would be immensely appreciated. Thank you for considering contributing to my cause.” says Monique.
To support Monique, visit her BackaBuddy campaign link here:
Education is often viewed as the key to endless opportunities and the realization of dreams. However, financial obstacles often make this path seem impossible for many students.
As a crowdfunding platform, we at BackaBuddy connect individuals with causes they care about, and have enabled countless people worldwide to make a tangible difference in the lives of others. Last year, many inspiring students turned to our platform to raise funds for their education, highlighting that with community support and that dreams can indeed come true.
Here are some amazing campaigns that raised funds for education in 2023:
Lucky’s journey is one of unwavering determination and parental love. Seeking to secure a future for his son Immanuel, who dreams of attending fashion-design school, Lucky faced homelessness and financial hardship. Despite these challenges, he showcased Immanuel’s designs at a traffic light, hoping to raise funds. Through the kindness of strangers, R68,000 was donated towards Immanuel’s schooling and accommodation, highlighting the transformative power of collective support.
Marielle Hobson, a dedicated 3rd-year industrial engineering student, faced various challenges, including financial burdens due to family circumstances. Despite these obstacles, Marielle remained committed to her studies, working part-time to support herself. She successfully raised over R61,000 from 17 generous donors to cover her tuition fees, helping her continue her studies.
Hanri Steyl’s family experienced financial setbacks, making it challenging to cover her son Christopher’s tuition fees. Despite their hardships, Christopher’s determination to pursue his IT studies remained steadfast. With R37,000 raised, the Steyl family’s story emphasizes the importance of coming together to ensure deserving students have access to educational opportunities.
Alwyn passionately spreads the gospel in South Africa and beyond, traveling extensively to churches and schools. Seeking support for a trip to the United States for a conference and ministry training, Alwyn raised an incredible R58,000 through BackaBuddy.
Ongeziwe, a Director in Assurance at SNG Grant Thornton, took on the ultimate challenge of the Comrades Marathon to raise funds for disadvantaged students aspiring to become CAs(SA). With over R50,000 raised, Ongeziwe’s commitment to breaking barriers in higher education underscores the transformative potential of education in uplifting communities.
As the academic year kicks off, many individuals are eagerly seeking opportunities to further their education and invest in their future.
However, the financial strain on education remains a formidable obstacle for many students. In South Africa, numerous avenues for financial aid and scholarships are opening doors for eager learners, turning obstacles into steppingstones.
BackaBuddy is a game-changing crowdfunding platform for individuals both nationally and abroad seeking to finance their education. Be it a degree, certification, or any educational endeavour, this platform facilitates fundraising campaigns, connecting students with potential donors. Countless campaign creators worldwide have accessed education through BackaBuddy, breaking down financial barriers.
NSFAS, a government initiative, commits to providing financial aid to eligible South African students. The comprehensive program offers loans and bursaries covering tuition fees, accommodation, and study materials. Eligibility, based on financial need and academic performance, makes NSFAS an accessible option for students nationwide.
ISFAP, a private sector-funded initiative, focuses on supporting specific fields of study crucial for South Africa’s skills development. By providing targeted financial aid, ISFAP empowers students to pursue educational goals and contribute meaningfully to the country’s growth.
Managed by SAICA, the Thuthuka Bursary Fund supports students of colour pursuing chartered accountancy. Covering tuition, accommodation, and a living allowance, it ensures aspiring accountants can focus on studies without financial constraints.
Championing entrepreneurial leadership, the foundation offers scholarships and fellowships to individuals with high potential. Covering tuition, accommodation, and providing a stipend, it nurtures the next generation of leaders.
Fundi, another valuable resource, provides financial solutions for students in South Africa. Explore their offerings to discover tailored options that can support your educational aspirations.
For aspiring educators, the Funza Lushaka Bursary Program, sponsored by the Department of Basic Education, covers tuition, accommodation, and provides a small allowance. In return, graduates commit to teaching in public schools – a win-win for education and the future.
Private Scholarships and Foundations
Don’t forget to explore private scholarships and foundations. Many organisations and companies offer financial help based on academic merit, financial need, or specific criteria.
As the academic year unfolds, these avenues for financial aid, scholarships, and crowdfunding, along with educational loans and specialised bursary programs, stand as beacons of hope. Share this guide with those who seek knowledge, and together, let’s contribute to a brighter and more promising future for education in South Africa.
This December, the BackaBuddy team celebrated an extraordinary cultural exchange that captivated many on TikTok. Central to this enchanting story were two of our valued team members: Monique Weich, the enthusiastic Donor Retention Coordinator, and Lakiwe Blekiwe, the spirited Head of Charities.
Lakiwe, originating from the picturesque village of Qokolweni in the Eastern Cape, extended a warm invitation to Monique to participate in a significant local tradition: her nephews’ Mgidi celebration.
This dynamic event, deeply ingrained in Xhosa culture, signifies a young man’s transition into adulthood.
Image: Monique and Lakiwe in their traditional attire
Monique and Lakiwe, friends and colleagues at BackaBuddy, have nurtured a remarkable bond over the past five years. Their friendship, enriched by mutual respect and appreciation for each other’s cultures, has transcended the confines of the workplace, evolving into a deep, personal connection.
Together, they documented and shared their unique cultural experiences on TikTok, using the handle @qokolweni_mlungu. Lakiwe humorously mentioned having “an Mlungu on my stoep” during the holidays, reflecting the warmth and closeness of their relationship. Their posts did more than just showcase their personal journey; they provided insights into South Africa’s rich cultural heritage, highlighting the power of friendship and collaboration in bridging cultural divides.
Monique’s adventure began with a 23-hour bus journey to Mthatha, which she found surprisingly pleasant despite some delays and the sweltering heat. She experienced a bit of culture shock upon realizing she was the only Mlungu in the area, drawing curious stares and occasional photo requests, which she graciously accepted.
“The little ones at Laki’s home were very surprised to see me. They sometimes stroked my skin and played with my hair, which was really cute,” Monique fondly recalled, emphasizing the children’s innocence and curiosity.
Their TikTok series quickly became a sensation, blending humour with heartfelt moments. It featured everything from the serene landscapes of the Eastern Cape to the lively preparations for the Mgidi celebration, capturing the essence of their journey and the vibrant local culture.
The series was a hit, amassing over 637,000 views, 337 comments, and more than 12,000 likes. The comment section blossomed into a haven of positivity, brimming with messages celebrating love, respect, and positive energy.
Monique’s departure on January 3rd was bittersweet. “Leaving was hard. The time went by so fast, and before I knew it, the adventure was over,” she reflected, emphasizing the profound impact of her experience.
A particularly touching moment in their cultural journey occurred when Lakiwe gave Monique a traditional Xhosa name, ‘Nomathamsanqa’, signifying luck or blessings. This gesture was more than symbolic; it showcased the depth and respect within their friendship.
Image: Monique with Lakiwe’s mom and aunt.
Lakiwe appreciated Monique’s wholehearted embrace of her culture, noting her adaptation to new and sometimes challenging experiences.
“From pit toilets to ‘Vaskom’ baths, fermented porridge mornings, and even accepting unreliable transport as normal. What bonded us even more was her love for Mama’s steamed bread and soup – that, she truly cherished,” Lakiwe commented.
Image: Umgidi Preparations
Their TikTok posts did more than share cultural moments; they portrayed an unbreakable bond that resonated with audiences worldwide, celebrating their authenticity and joy in friendship. This story is a testament to the transformative power of genuine friendship and cultural bridging.
BackaBuddy embraces their journey as a symbol of unity and solidarity. Their path, from colleagues to confidants, reflects our platform’s ethos of fostering meaningful connections.
Follow their inspiring journey on TikTok@qokolweni_mlungu and witness the beauty of genuine friendship crossing cultural boundaries, enriched by mutual love and respect for each other’s heritage.
South Africa’s leading crowdfunding platform, BackaBuddy has supported more than 10 000+ individuals and charities in setting up fundraising campaigns for medical fees, tuition and various causes in South Africa. The platform has thus far risen over R490 Million.
