Crowdfunding Tips for Individual Campaigns

Here are three essential tips to keep in mind when launching any BackaBuddy campaign:

Secure "seed" donations first.

Don't go public on social media while your campaign is sitting at R0. Send your link privately to close family and friends to secure 3 to 5 initial donations. This early support acts as social proof and builds trust for when you share it wider.

Tell a clear, visual story.

Keep your campaign description between 200 and 500 words. Clearly introduce who the funds are for, exactly what they will cover, and include a short video—BackaBuddy campaigns with videos raise up to 4x more funds.