Read This First Time Crowdfunding Guide Before You Get Started
You’re almost ready to launch — but before you do, here’s what we’ve seen make all the difference:
Campaigns with early support from family and friends raise up to 2X more funds.
To build momentum, we recommend getting 3–5 donations from people you know shortly after launching — before sharing your campaign widely on social media.
Think of it like a dance floor — no one wants to be the first one on, but once a few familiar faces step up, others feel comfortable joining in. The same is true for your campaign.
Those first 3–5 donations from close friends or family are powerful. They show others that your campaign is real, supported, and deserving of support.
Early donors often include heartfelt messages that vouch for your character and story — helping build trust with potential donors who may not know you personally.
Seed donations don’t just get the ball rolling — they show that your target is achievable. They give your campaign momentum, credibility, and an emotional anchor for others to follow.
The fastest way to build early momentum is by reaching out personally.
Start by sending a short, sincere message to close friends and family via WhatsApp, Messenger, or Email. Let them know your campaign is active — and how much their early support would mean to you.
Be clear and specific: What are you raising funds for? Why does it matter to you? What difference will their support make?
Once you’ve received a few initial donations, you can post your campaign link to your WhatsApp Status, family groups, or community chats to grow your support circle.
Early messages set the tone. Personal connection creates trust. And trust leads to donations.
It’s tempting to post your campaign right away — but going public too soon can make it harder to gain traction.
Campaigns shared with a wide audience while still sitting on R0 often struggle to get support. Without early donations to build trust, even powerful stories can be overlooked.
Start with private messages. A few early donations give your campaign credibility and make it easier for others to follow.
A little patience upfront can make a big difference in the long run.
Once you’ve had your first donations, expand your reach to:
Extended family, neighbours, co-workers
Social media friends and followers
School, university, church or community networks
WhatsApp groups, local businesses, alumni communities
Nonprofits, media, or influencers who align with your cause
Personalise your message, explain the impact their support will have, and invite them to donate or help share your campaign.
Launching a crowdfunding campaign can feel overwhelming — but you don’t have to figure it all out on your own.
This 14-day guideline is not a checklist or a rulebook. It’s a practical, compassionate roadmap built from what we’ve seen work best across thousands of successful BackaBuddy campaigns.
Each day offers one simple, doable action to help you build momentum, grow your reach, and deepen connection with your supporters — all in a way that feels authentic to you. Whether your cause is personal, joyful, or rooted in something more difficult, we’re here to help you share your story with confidence.
Use what feels right, skip what doesn’t, and come back to it anytime you need support.
Day 0: Let’s Get Your Campaign Ready to Succeed
Before sharing your campaign, here’s how to set yourself up for success:
Write a clear, heartfelt story (200–500 words):
Who you’re fundraising for
What the funds are for
Where this is happening
Why now
What donations will cover
End with a thank you and a call to action
Add 3–5 high-quality, friendly images
Optional: Film a short 30–60 second video introducing yourself and your cause
Set a realistic, specific goal (e.g. R2,000 for school fees or R5,000 for medical transport)
Enable thank-you messages
Wait to verify — we’ll do that after a few donations
Campaigns with strong stories, clear visuals, and a video raise up to 4x more.
Day 1: Start With Seed Support
Before going public, message 5–10 close friends or family privately via WhatsApp, Messenger or Email.
Suggested message: “Hi [Name], I’ve just launched a crowdfunding campaign on BackaBuddy to help with [brief description – e.g. my mom’s surgery or school fees. Before I share it more widely, I wanted to ask if you’d consider being one of the first to support it — even a small donation or a quick share would mean a lot. Here’s the link: [insert link]“
Campaigns with early support raise up to 2x more.
Day 2: Share on WhatsApp Status and Small Groups
Once you’ve received 3–5 donations, it’s time to share a little wider.
Post to your WhatsApp Status
Share in family, school, or neighbourhood groups
Suggested message for groups: “We’ve just launched our BackaBuddy campaign to help with [brief cause]. Thank you to everyone who’s already helped. If you’d like to support or share, here’s the link: [insert link]”
Suggested WhatsApp Status: “Raising funds for [short cause]. Please support or share [insert link]”
How to post a WhatsApp Status:
1.Open WhatsApp 2.Tap Status 3.Tap the Pencil icon to write your message 4.Paste your link 5.Tap the spacebar after your link (this shows the preview) 6.Tap Send
Tip: Refresh your status every few days with thank-you updates or new progress.
Day 3: Reach Out to Your Wider Network
Think of people outside your close circle who would still care:
Extended family
Old classmates or teachers
Former or current colleagues
Church or community groups
Send a brief, warm message with your campaign link. A personal approach goes a long way.
Day 4: Post Publicly on Social Media
You’re ready to post more broadly.
Tips:
Write a friendly caption (2–3 lines)
Add a photo or video
Include the donation link or say “link in bio”
Example Facebook post (150–200 words):
“We’ve launched a BackaBuddy campaign to support [Name], our [relationship if applicable – e.g. daughter or friend]. So far, we’ve raised R[amount] of our R[goal] — and we are so grateful. Donations will help cover [short impact – e.g. physio or school fees]. Please support or share if you can. [Insert link]
Instagram post example:
“We’ve launched a campaign to help [Name] with [brief cause]. R[amount] raised so far of our R[goal]. Every bit helps. Link in bio.”
Tip: Pin your post to your profile and tag people who’ve supported you.
Ask 2–3 friends or early donors to reshare your post with a personal note.
Suggested message:
“Hi [Name], thanks again for your support. Would you mind resharing the post I shared about the campaign, and maybe adding a few words about how you know me or why you chose to support? Here’s the link to the post: [post link] Campaign link: [BackaBuddy link]”
Example caption they can use:
“I’m resharing this post from [Your Name]. They’re raising funds for [cause] and I’ve already donated. If their story moves you, please donate or share: [insert link]”
Also do this:
Go to your campaign page > Manage Campaign > Edit
Add the link to your original social media post so others can find and reshare it
Tag and thank supporters when they reshare
Day 6: Film a Quick Campaign Video (If You Haven’t Yet)
A 30–60 second video filmed on your phone can boost donations up to 4x.
What to say:
Introduce yourself
Share what’s happening
Say why help is needed now
End with: “If you can support or share, we’d be grateful”
Upload your ID and banking details (secure and confidential)
Verification builds trust and allows payout
If anything is unclear, your campaign manager is here to help.
Day 8: Share in Groups or Forums
Expand your reach by sharing in:
Local Facebook or community groups
WhatsApp chats with neighbours or teams
Forums or cause-based spaces
Include a short, genuine message — don’t just post a link.
Day 9: Share a Story or Video Update
Post a quick thank-you or progress update to keep your story visible.
Suggested caption:
“We’ve raised R[amount] so far — thank you. This campaign is for [Name], who is [short story]. We’re close to our goal of R[target]. If you’d like to support or share: [link]”
How to post a link in Instagram Stories:
1.Tap Stories 2.Select a photo/video 3.Tap the Sticker icon 4.Choose the Link sticker 5.Paste the link and customise text 6.Post
Day 10: Celebrate a Milestone
Whether you’ve raised R1,000 or more, thank your supporters.
Suggested caption:
“Thanks to over [donor count] people, we’ve raised R[amount] of R[goal]. This has already helped us [impact so far]. [Name] is [brief description]. This support has [e.g. lifted a huge weight]. Thank you. If you’d like to support or share, here’s the link: [BackaBuddy link]”
Day 11: Share Again (With a New Angle)
Most people need reminders. Share again with a fresh approach:
Use a different photo
Add a short update
Include a quote or story
Mention how support is helping
Day 12: Follow Up Personally
Message people who:
Said they’d donate
Reacted but didn’t click
Helped in past campaigns
Use a gentle reminder: “Hi [Name], just checking in — no pressure, but if you’d still like to support or share, here’s the link.”
Day 13: Share Your Story with the Media (Optional)
If your campaign has 20+ donations and a strong story, you can explore media coverage.
We’ll send the update on your behalf. Donor updates keep supporters engaged and help build long-term trust.
There’s no perfect way to run a campaign. What matters is showing up, sharing honestly, and staying connected. The BackaBuddy team is here to help you every step of the way — from setting up your campaign to reaching new audiences.
If you ever feel stuck or unsure, reach out. You’re not alone — and you’ve got this. Get your questions answered by our friendly support team, Contact Us.
To get your campaign fully verified and ready to receive donations, you’ll need to upload a bank account confirmation letter. This letter helps us ensure the account details on your campaign are valid and linked to you (or your organisation).
We know admin isn’t the most exciting part of crowdfunding — but we’ve made it as easy as possible. Below are step-by-step instructions to help you download the letter from your bank.
If you run into any trouble, don’t worry — we’re here to help.
Once you’ve got your confirmation letter, head to your campaign dashboard, go to the Verification section, and upload your document.
Double check the following before uploading: ✔ Your full name is clearly visible ✔ Banking details match what’s listed on your campaign ✔ The letter is dated within the last 3 months ✔ The file is a PDF or clear image (JPG/PNG)
We recommend doing this as soon as you can — this is the final step before your funds can be paid out.
Pietermaritzburg, South Africa – On Sunday, 8 June 2025, Graham Wells will run his 8th Comrades Marathon — barefoot — to raise vital funds for the PMB Homeless Network (PMBHN). His mission? To raise R60,000 to provide 2,000 warm meals for those without food or shelter this winter in Pietermaritzburg.
The 2025 Comrades Marathon, covering 89.98 kilometres (55.95 miles) from Pietermaritzburg City Hall to Durban’s People’s Park, is a test of endurance — but for Graham, it’s also a powerful act of empathy.
“Running barefoot puts me, even briefly, in the shoes of those who don’t have any,” says Graham. “It’s uncomfortable, painful even, but it’s a reminder — every single step — of why I’m doing this. For those who walk the streets every day, cold and unseen.”
As of 28 May, Graham has raised R6,288 from 13 donors through his BackaBuddy campaign, Run for a Roof 2025. Each meal costs just R30, and the team’s aim is to serve 2,000 meals as a first step toward long-term support.
“We all understand the comfort of a warm meal,” says Graham. “This isn’t just about feeding hunger — it’s about restoring hope and dignity.”
Graham, who is 48 years old and currently based in the UK, began his charity running journey in 2009 at the New York Marathon. Since 2016, he has completed multiple Comrades Marathons for charity, running barefoot each year — except in 2019, when he ran in shoes to raise funds for Niqi During, a young woman living with cystic fibrosis, and in 2020, when he did not run due to injury, despite the race going virtual that year. In 2021, fully recovered, he completed a solo barefoot virtual Comrades from Mooi River to Pietermaritzburg, continuing his commitment to making a difference for others.
This year’s campaign builds on Graham’s long-running support of the PMB Homeless Network, the first initiative of its kind in the region. After years of fundraising to restore the city’s first permanent homeless shelter, he is now focused on the next critical step: making sure no one inside goes to bed hungry.
The PMB Homeless Network doesn’t just offer shelter — it provides a pathway out of homelessness. Through structured rehabilitation, reintegration, and community building, the network aims to rebuild lives from the ground up.
“We strive to build more than a shelter,” says the PMBHN team. “We aim to reconstruct lives, empower individuals, and shape a community where everyone has a place to call home.”
With the shelter now near completion and a vegetable garden already established, Graham’s 2025 goal is to help launch a feeding scheme that will supply 2,000 nourishing meals — meals that mean survival, but also dignity and care.
One moment that continues to inspire Graham came during a World Homeless Day outreach in 2022:
“A man — weak from low blood sugar — clung to a sealed ice cream like it was all he had,” he recalls. “I was simply trying to help him sit up more comfortably, but even then, he instinctively pulled it back. It showed me just how much trust is lost when someone’s lived on the edge for too long. That moment has stayed with me.”
Despite the physical toll, Graham returns to the road — barefoot — year after year.
“I’ve told myself many times I wouldn’t run barefoot again. But then I see the impact — the awareness, the donations, the people it touches. That’s why I keep going — until we’re no longer needed.”
Donations of any amount are welcome. Supporters wishing to make a tax-deductible contribution can request a Section 18A certificate by emailing [email protected]. For those who cannot donate, Graham asks only that they help by sharing the campaign.
“You don’t need money to make a difference. Even the smallest act of kindness can go a long way in someone’s life.”
Eastern Cape, South Africa – In the quiet rural stretch between Patensie and Humansdorp, where citrus orchards roll into game reserves, lives a young conservationist whose life has been shaped by the heartbeat of the wild.
Justin Terblanche (27), affectionately known as the “Rhino Whisperer,” has launched a crowdfunding campaign on BackaBuddy to raise R176,000 for a thermal drone that could be a crucial tool in the fight against rhino poaching.
His campaign, titled “Eyes in the Sky for Our Last Rhinos,” has already raised over R47,000 through the support of 37 donors — but there’s still a long way to go, and the urgency couldn’t be greater.
Pictured above: Justin Terblanche, the guardian of the crash, with Tiffany and Brittany. (Image credit: Joubert Grigor)
From boyhood wonder to boots-on-the-ground protector
Justin’s love for animals started long before he ever saw a rhino. Growing up in Patensie, he was the child who stopped to help injured birds or nursed stray animals back to health. That instinct only deepened with age.
“My early fascination with the natural world led me to a career in anti-poaching, where meeting my first rhino solidified my dedication to their survival. Now, as the co-founder of Rhino Whisperers NPC, I fight to ensure these majestic creatures can thrive in safety.
Our mission is to save the lives of these critically endangered creatures before they vanish forever. This isn’t just about saving a species — it’s about preserving a legacy. Rhinos play a vital role in their ecosystem, and their extinction would leave a gaping hole in the wild, one that can never be filled. If we don’t act now, future generations will never know the majesty of rhinos roaming free,” says Justin.
A bond built in silence, accepted into the crash
When Justin joined the anti-poaching unit at Lombardini Game Farm in the Kouga region, it was home to 19 rhinos. Years of relentless poaching and illness have reduced that number to just four: Amanda, the cautious matriarch; Brittany and Tiffany, inseparable best friends; and a young newcomer, Herbie.
Pictured above: Justin Terblanche, the guardian of the crash. (Image Credit: Justin Terblanche)
“I saw what these gentle giants go through just for existing,” Justin shares. “Poachers don’t care about the suffering. They take what they want and leave death behind. That was it for me. I knew I had to give everything I had to keep them alive.”
But rhinos are wild and traumatised. They don’t trust easily — especially after witnessing the loss of their companions. Protecting them meant more than just patrolling the fences. Justin needed to be close enough to intervene — but for that to happen, they had to accept him.
So he stayed. He left his family and former life behind, moving into the bush to protect them.
“I started spending time out in the bush, far beyond my normal shifts — sometimes for days, sometimes weeks. I didn’t talk. I didn’t move too fast. I just stayed present,” he says.
It took a year and six months of patience, silence, and consistency before the turning point came. The rhinos began recognising him — not just visually, but by his scent, his voice, his energy. They stopped running. They started watching him with curiosity instead of fear.
“That’s when I knew,” he says. “I had been accepted into their crash. They had accepted me as one of their own.”
Pictured above: Justin Terblanche, the guardian of the crash. (Image Credit: Pierre Gerber)
From that moment, Justin became their protector from within. He can now walk beside them, monitor their movements, and respond immediately to any sign of danger. He’s learned their rhythms, moods, and quirks — their behaviours and personalities — like Amanda’s quiet watchfulness, Brittany’s playful nature, Tiffany’s loyalty, and Herbie’s youthful curiosity.
A species on the brink
Rhinos are being slaughtered at an alarming rate, with poachers driving these gentle giants towards extinction. In recent decades, their population has plummeted by more than 90%, and every loss brings the species closer to disappearing forever.
“At Rhino Whisperers, we are the last line of defence,” says Justin. “We risk everything to protect them, because if we don’t — no one will.”
Pictured above: Justin Terblanche and Amanda (Image Credit: Adri Krige)
Why a drone is critical for their survival
Despite these deep bonds, the threat of poaching — especially at night — remains constant. The farm receives no government support and relies entirely on donations. To close the surveillance gap and protect the rhinos during their most vulnerable hours, Justin is raising funds for a thermal drone.
“This drone will let us see what we can’t hear. It gives us eyes in the dark — and eyes in the sky,” he explains.
Supporters are invited to make once-off or monthly contributions via BackaBuddy and will receive updates on the rhinos’ well-being and campaign progress.
“Even just sharing our story helps. The more people who know Amanda, Brittany, Tiffany, and Herbie, the harder it becomes for the world to let them disappear.”
The campaign is hosted by Rhino Whisperers NPC, a registered non-profit. With BackaBuddy’s 0% platform fee for charities, more of each donation goes directly to the cause.
