On Friday, 6th September, a devastating power surge in Chasedene, Pietermaritzburg, reduced 80% of Theresa and Deon Pienaar’s family home to rubble in minutes. The remaining part of the house was submerged in water as firefighters battled the flames.
Now, their children—Zane Groenewald (31), Natasha Hodge (43), Kirsty Olwagen (35), and Nadine Du Plooy (24)—are rallying together to help their parents rebuild their lives.
From left to right: Zane, Kirsty, Theresa, Devan Marx (nephew), Natasha, Deon, Nadine
Theresa Pienaar, co-founder of Porky’s People—a Pietermaritzburg-based charity with a big heart and a grassroots mission to provide food, clothing, and other essentials to families in need—recalled the terrifying moments before the fire engulfed their home. She had been preparing snacks for two memorials scheduled for the next day when her foster son (7), who has who has special needs, alerted her to smoke coming down the passage. By that point, the cupboards in the main bedroom were already on fire.
Rushing out the front door to gather her two foster children, Theresa shouted for someone to call the fire department.
The fire, which started in the bedroom, quickly spread throughout the house. In a brave attempt to smother the flames with a blanket, Theresa’s hand was injured and she was later taken to the hospital for treatment.
Zane, who has been the Marketing and PR Manager at BackaBuddy for 7 years, where he has helped run crowdfunding campaigns for a wide range of causes—from medical emergencies to disaster relief and acts of kindness—reflected on the devastation: “My siblings and I received a call from our mother on Friday night, telling us that our family home was in flames. The relentless blaze had already claimed most of the house, reducing our belongings and cherished memories to ash and rubble. Realizing the extent of the damage and what it would take to rebuild, we launched a crowdfunding campaign on BackaBuddy, appealing to our incredible community for support to help get our parents back on their feet.”
With the siblings spread across different cities in South Africa, the crowdfunding campaign became a vital way for them to come together and support their parents during this difficult time.
“Zane is in Johannesburg, Natasha is in Cape Town, I’m in Kuruman, and Nadine is in Pietermaritzburg. We couldn’t physically be there to help, but this campaign gave us a way to unite and feel less helpless,” Kirsty shared. “I’ll never forget the pain in my mother’s voice when she realized that everything she and my stepfather had built over a lifetime was gone.”
The campaign has raised R67,825 so far, with support from 43 donors both locally and internationally.
“We’ve received donations ranging from R50 to R20,000, from friends, family, the generous Pietermaritzburg community, and even strangers. Every contribution and message of support has meant the world to our family,” Kirsty said.
In addition to the financial support, the family has also received donations of clothes, household items, and other essentials.
“Throughout our lives, our mom has always been there for others, helping in both big and small ways without ever expecting anything in return,” said Natasha Hodge, one of Theresa’s daughters. “It’s truly heartwarming to see the community stepping in to help her and my stepdad in their time of need.”
Currently, the family is in the process of clearing out their home, assessing the damage, and seeing what can be salvaged.
Reflecting on the ordeal, Zane shared:
“In the hours of unimaginable loss and anguish, the love and kindness from our family, friends, neighbors, and even perfect strangers have chipped away at our hurt, reminding us that we are not alone,” said Zane Groenewald. “We can dust ourselves off, let go, rebuild, and start again.”
“This ordeal has put us face to face with our greatest fears, but we have also laughed through tears and learned in losing everything, that ‘things’ didn’t make this house a home after all. Our memories in our home, and those to come, are fireproof and are always ours to keep.”
To support the Pienaar family’s rebuilding efforts, donations can be made via BackaBuddy:
“Thank you to everyone who has helped us through this incredibly difficult time. To those who shared our story, checked in on us, sent messages, and offered prayers: we are deeply grateful. You’ve reminded us that we have so much to be thankful for,” said Nadine, the youngest daughter of Theresa and Deon.
With the strength of their community behind them, the Pienaar family remains hopeful as they begin the journey of rebuilding their home.
Tessa Gough, a 26-year-old product owner of the start-up Savvy Sites and a dedicated runner from Cape Town, will lace up her shoes and embark on a gruelling 250km journey through the Kalahari Desert as part of the Kalahari Augrabies Extreme Marathon (KAEM) on 14 September 2024. This challenge is not just a test of physical endurance; it’s a mission to raise awareness about period poverty in South Africa.
Pictured above: Tessa Gough
“I discovered the KAEM through Erica Terblanche’s book, ‘Run for Life.’ Erica, a renowned ultra-distance runner in South Africa, inspired me to pursue the extreme challenge of desert running. The self-supported race, where participants carry all their essentials for seven days in the desert, symbolises the resilience and self-sufficiency women demonstrate daily. My goal is to inspire young girls in South Africa to chase their dreams, no matter how audacious they may seem, and to remind them of their ability to support themselves and their ambitions. Partnering with Mama Flo, an organisation helping provide women with access to free period products, period education and agency to empower themselves, highlights the message that young women can achieve anything they aspire to.“says Tessa
As of 2024, the reality for many girls in South Africa remains dire. An astonishing 7 million girls still lack access to or cannot afford basic sanitary products. In 2023, approximately 30% of young girls missed school during their menstrual cycle due to the inability to afford these essential items, resulting in around 90 days of lost education each year, solely because of menstruation.
It is astonishing that in 2024, access to free sanitary pads for every woman is still not a reality. This stark situation inspired Tessa to partner with Mama Flo, an incredible Cape Town-based organisation that works tirelessly to provide every girl who menstruates with access to period freedom, free period education, and essential menstrual products. Founded in 2020, Mama Flo has quickly become a symbol of hope, offering both short and long-term solutions to period poverty.
Pictured above: Laurie Shone, Isabella Bisogno, and Melissa Zackon, the wonderful team behind Mama Flo
Mama Flo’s approach is a multifaceted organisation which is built around three pillars, which offers:
Workshops: These are more than just educational sessions; they are platforms for empowerment, mentorship, and community building. By engaging with young women in schools and communities, these workshops foster a sense of urgency and self-worth.
Pad Handouts: Immediate relief is provided through small and large-scale handouts of sanitary pads, giving girls the confidence and ability to attend school and participate fully in their lives.
Ambassadors and Interns: Through training and mentorship, Mama Flo cultivates leaders within communities. Their ambassadors, who are on the ground, play a vital role in promoting empowerment and uplifting those around them. This is an important element of the work Mama Flo does as it ensures no matter what, communities are getting a hand up and not simply a hand out.
“Growing up in South Africa, I witnessed the challenges young women face, from gender violence to lack of access to menstrual products, which often keeps them from participating in sports and activities. I’m running this ultra-endurance race to inspire others and highlight the importance of providing basic sanitary products. I’ve partnered with Mama Flo for their impactful, community-focused work in raising awareness about period poverty.” adds Tessa
Tessa believes that every girl should have the freedom to move, dance, learn, and reach her full potential without the burden of worrying about sanitary products—a basic human right. By supporting this journey, individuals are not just backing a demanding desert run; they are investing in a future where all girls can thrive and move their bodies freely.
“Period poverty is personal to me. I was fortunate enough to have access to menstrual products, but many young women in our country are denied this basic right, highlighting ongoing systemic inequalities. Mama Flo’s mission to provide free menstruation products is vital, as I believe every girl deserves this fundamental right. Without access, girls are held back from participating in sports, academics, and daily life. To reduce inequality, we must start by ensuring basic access to essential sanitary products, giving girls the best chance to reach their full potential.” Tessa told us
The goal is to raise R70,000 through their BackaBuddy crowdfunding campaign to provide 500 reusable sanitary pad packs to girls in need. Each pack contains four reusable pads, which can last up to five years. With the incredible support of Mama Flo, this goal can become a reality.
“The funds will be used to purchase packs of reusable sanitary pads (each pack is R170 and can last a girl up to 5 years!). My hope is to purchase 500 packs of these as well as help fund the distribution and educational workshops that Mama Flo facilitates as part of these pad handouts and workshops. The Mama Flo team has said that the education piece is crucial as we don’t just want to facilitate distribution but also aim to ensure empowerment through education about women’s sexual health and give them a platform to use their powerful voices.Thank you from the bottom of my heart to each and every donor! Every bit counts towards our goal of ending period poverty in South Africa. By supporting my journey and Mama Flo’s mission, you’re helping to break down barriers and empower girls to reach their full potential.” Tessa concludes
Crowdfunding with BackaBuddy empowers you to raise funds for any cause by harnessing the power of community support. Whether it’s medical expenses, memorials, adventures, or more, our platform helps you create impactful campaigns. Donations are purely out of generosity, allowing everyone to be part of the solution and drive positive change.
How It Works
Creating a fundraiser on BackaBuddy is simple and free. Set up your campaign, share it with your network, and start receiving donations. There are no time limits or penalties, and you can continue receiving funds even after reaching your target. We vet every campaign to ensure integrity, and for added security to our donors, funds can be paid directly to vendors. Payouts are processed within 10 business days.
Why BackaBuddy?
BackaBuddy offers a fast, legitimate way to raise funds without upfront fees. It’s an alternative to traditional funding, reaching beyond your immediate network. With no repayment clauses, donations go directly to those in need. Donors love the sense of community and belonging.
Watch the video below for more information:
Contact us if you need further assistance:BackaBuddy
Getting your crowdfunding campaign noticed by the media can boost visibility and bring in more donations. By connecting with various outlets, you can expand your audience and improve your campaign’s chances of success.
Here’s a simple guide to help you effectively share your campaign with the media.
Tips for Sharing Your Campaign with the Media
Tell an Interesting Story: Highlight what makes your campaign unique. Media outlets prefer stories that are impactful and relatable. Keep it brief—no longer than a page.
Create a Press Kit: Include a press release, good-quality photos with captions, and a link to your campaign page to make it easy for journalists.
Choose the Right Media Outlets: Focus on local outlets first—they’re more likely to cover community stories. If your campaign has broader appeal, reach out to national or international media. Tailor your approach to what their audience would be interested in.
Reach Out to Local Media: Once your campaign has 10-20 donations and is gaining momentum, contact local blogs, newspapers, radio, and TV stations. A third-person press release with quotes and visuals works best.
Find Media Contacts: Use resources like The South African Government Media Directory (linked below), check the “Contact Us” section of publications, or reach out to journalists on social media.
Personalize Your Pitch: Customize your email for each media contact, explaining why their audience would be interested in your campaign. Avoid bulk emails.
Use Free Tools: Platforms like MyPR and PressPortal are great for free press release distribution and can help you reach a wider audience.
Follow Up: If you don’t hear back, send a polite follow-up email. Persistence can make a difference.
Media Contact List
The government has put together a list of key South African media outlets, categorised for your convenience. Use this list to reach out to the right platforms that can help amplify your campaign:
Your donation has the power to make a meaningful difference in someone’s life, and BackaBuddy is committed to ensuring your contribution is processed smoothly. While our process is usually seamless, occasional issues can arise. This guide will help you troubleshoot any problems, ensuring your support reaches its worthy cause.
Common Issues with Donations
Here are some common reasons why a donation might not process as expected:
Cached Information: Your browser might be using outdated data that could affect the donation process.
Billing Address Mismatch: Ensure the billing address you enter matches the address on file with your credit card company.
Incorrect Security Code: A small error in the security code can prevent the transaction from going through.
Expiration Date Mismatch: Verify that the expiration date you entered matches the one on file with your credit card company.
Inactive Card: New cards that haven’t been activated yet might disrupt the donation process.
Credit Card Declined: Your credit card company may decline the charge for security reasons.
Communication Issues: Temporary issues between your credit card company, the payment gateway, or our site could affect the transaction.
Location Mismatch: Donations from a location different from your card’s billing address might trigger a security alert.
VPN Access: Using a VPN from an unfamiliar location can sometimes cause temporary issues.
Troubleshooting Your Donation
If you experience any issues with your donation, try the following steps:
Verify Payment Status: If you receive a bank confirmation but encounter an error on BackaBuddy, wait 24 hours to see if the donation appears on the campaign page. If it doesn’t, please contact our Support Team with proof of payment.
Retry Donation: If no payment notification is received, try making the donation again using a different device or browser. Clearing your cache and cookies may help. Ensure all details, including the address and security code, are correct.
Contact Support: If the issue persists, contact our Support Team with detailed information and screenshots to help resolve the problem quickly.
Pending Charges: If a failed donation shows as “pending” on your statement, it should be removed within 2-3 business days. If it remains, your bank can assist in removing the pending charge.
Processing Times
Credit card and PayPal donations are usually processed immediately.
Instant EFT donations may take up to 2 business days.
EFT payments might require up to 3 business days due to manual approval.
For EFT payments, please email proof of payment to [email protected].
BackaBuddy is dedicated to ensuring your donation reaches its worthy cause. If you encounter any issues, please reach out to our Support Team for assistance.
Grief is a complex emotional response to loss, often associated with the death of a loved one, but it can also arise from other significant life changes. The process of grieving is deeply personal, varying greatly from one person to another. Understanding grief, how to handle it, and how to support others through it can make a significant difference in navigating this challenging experience.
What is Grief?
Grief is an intense emotional experience that encompasses a range of feelings such as sadness, anger, guilt, and even relief. It’s not a single emotion but rather a process that unfolds over time, often in stages. These stages—denial, anger, bargaining, depression, and acceptance—aren’t linear, and not everyone experiences all of them.
How to Process Grief
Processing grief involves allowing yourself to feel the emotions without judgement. It’s important to find healthy outlets for your grief, whether through talking with trusted friends or family, engaging in creative expression, or seeking professional help. Here are some approaches that may help:
Talk About Your Feelings: Sharing your emotions with someone you trust can lighten the burden. It could be a friend, family member, or a professional counsellor.
Seek Professional Help: Grief counselling or therapy can provide you with tools to navigate your feelings and work through your grief in a healthy way. Organisations likeSouth African Depression and Anxiety Group (SADAG) offer free counselling services that can be incredibly beneficial during this time.
Take Care of Yourself: Ensure you’re eating well, getting enough sleep, and engaging in gentle physical activity. Taking care of your physical health can also help you manage emotional stress.
How to Support Someone Through Grief
Supporting someone in grief involves offering a listening ear and being present without trying to “fix” their pain. It’s about acknowledging their loss and offering comfort in ways that respect their grieving process.
Listen and Be Present: Sometimes, just being there and listening is the most supportive thing you can do. Avoid giving advice unless asked; instead, offer a listening ear.
Offer Practical Help: Grief can make even simple tasks feel overwhelming. Offering to help with everyday tasks, such as cooking or errands, can be a significant relief.
Suggest Resources: Encourage them to seek support from professional organisations, such asLifeLine South AfricaorHospice South Africa, which provide counselling and support services for those dealing with loss.
Running a “In Loving Memory” Campaign on BackaBuddy
Honouring a loved one’s memory through a crowdfunding campaign can be a meaningful way to channel grief into action. BackaBuddy allows you to create a campaign in memory of someone, raising funds for causes they cared about or that reflect their passions and values. This not only preserves their legacy but also brings together a community of supporters who share in your loss and want to contribute positively.
Choose a Cause: Decide on a cause that reflects your loved one’s passions or values.
Tell Their Story: Share what made your loved one special and why this cause is meaningful. Include photos, videos, and updates to keep supporters engaged.
Share Widely: Use social media, email, and word of mouth to spread the word about your campaign.
Additional Resources for Grief Support
Link to Articles About Grief
For those looking to delve deeper into understanding and processing grief, here are some insightful articles:
Coping with Loss: Navigating the Journey Through Grief
This article offers practical strategies and compassionate guidance for navigating the journey of grief and finding healing.Read More
How to Be There for Someone Who’s Grieving
This article provides practical tips and guidance on how to support a grieving friend or family member with compassion and understanding.Read More
The Five Stages of Grief Explained
This article offers a clear explanation of the five stages of grief and how they might manifest differently for each individual.Read More
Apps for Grief Support
In today’s digital age, several apps can offer comfort, resources, and community support for those grieving:
GriefWorks – An app that offers daily tips, journaling prompts, and guided meditations designed to help you process grief at your own pace.
My Grief Angels – This app connects you with others going through similar experiences, offering peer support and resources.
Mindfulness for Grief – Focuses on mindfulness practices specifically tailored for those grieving, helping you find peace in difficult times.
Free Resources for Grief Support in South Africa
Accessing support during grief is crucial, and there are several resources in South Africa that can provide help at no cost:
SADAG: Offers free counselling services and support groups for those dealing with grief and other mental health challenges.
LifeLine South Africa: Provides a 24-hour crisis helpline and counselling services for individuals dealing with grief and other crises.
Hospice South Africa: Offers palliative care and bereavement support services across the country, helping families navigate the complexities of loss.
These organisations can provide valuable support, whether you’re seeking help for yourself or looking to support someone else through their grief.
For more information on creating a memorial campaign, visitBackaBuddy.
