We’re Hiring: Chief Marketing Officer
Chief Marketing Officer – Where Mission Meets Metrics
Position Objective:
Location: Cape Town or Johannesburg – Remote, but able to meet/engage with clients (South Africa-based)
Sector: Crowdfunding | Social Impact | Performance Marketing
Type: Full-time
Salary: R50 000 – R70 000 (dependent on experience)
BackaBuddy is South Africa’s leading crowdfunding platform for personal and charitable causes. Every day, we help people raise funds for what matters most — and just as importantly, we help donors see the difference they’ve made.
We believe in the power of stories backed by results. That impact isn’t just something you support — it’s something you can see, measure, and grow. That’s where you come in.
We’re looking for a Chief Marketing Officer who’s driven by purpose but obsessed with performance. Someone who can turn heart-warming outcomes into funded impact — and build the systems that prove that impact at scale.
Your Mission: Build a Growth Engine Fuelled by Proof of Impact
As Chief Marketing Officer, your core responsibility is to broaden BackaBuddy’s brand as the most trusted, successful, and transparent crowdfunding platform in South Africa and beyond.
You’ll lead a multidisciplinary team that transforms campaign milestones into powerful content — ensuring every donor receives clear, timely, and emotive proof of the change they helped create. And by doing that, you’ll convert once-off donors into recurring contributors to social good.
What You’ll Be Driving
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Donor engagement systems that ensure every donor receives WhatsApp/email updates showing the real-world impact of their contribution
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A content strategy built on campaign success — stories that move people, build trust, and drive repeat giving
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Brand visibility and recognition, ensuring BackaBuddy becomes the platform of choice for both fundraising and giving
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A data-driven marketing funnel that delivers measurable ROI through traffic, conversions, and brand engagement
You’ll Thrive in This Role If You:
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Are a performance-driven marketing leader with a track record of building systems that scale
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Know how to translate impact into engagement — turning stories into conversions
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Live and breathe metrics like donor retention, user acquisition, CTRs, and engagement rates
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Are comfortable building cross-functional teams and collaborating with operations, product, and support to deliver a seamless donor experience
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Understand that impact is the outcome — but performance is the path to get there
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Have 10+ years in marketing or related experience, with at least 5 years in team leadership
Key Performance Indicators (KPIs):
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% of donors receiving meaningful campaign updates
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Growth in recurring donors and donor lifetime value
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Increases in platform traffic and successful fundraising campaigns
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Growth in brand visibility and media mentions across South Africa
What We Offer:
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A fast-moving, purpose-driven team
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The opportunity to lead marketing for one of SA’s most impactful platforms
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Creative freedom backed by performance accountability
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A culture of transparency, collaboration, and continuous growth
To apply:
Send your CV / LinkedIn profile, a brief cover letter, portfolio with your best work, and your best GPT conversation (prompt + output — the one that made you pause) to [email protected]
NB: Thank you for taking the time to submit your application. Please note that only candidates selected for interviews will be contacted further.
