To assist you in raising funds, our team has put together guidelines to make your crowdfunding journey a little easier.
A short, beautifully written, emotive and informative campaign message connects with donors.
Crowdfunding campaigns with a short video message tend to raise 4 times more funds.
Reaching out to family and friends first can help you raise 220% more funds.
Your crowdfunding campaign will be 5 times more likely to succeed if you share it on social media.To learn how to share your campaign effectively on Facebook, WhatsApp and Instagram read more below.
If you have arrived on this page, you may need help finding your donors before setting up your first crowdfunding campaign.
Where can I find my donors?
1. Reach out to family and friends first.
The first people who donate to your campaign are very important.
The public tends to support campaigns if they can see that a number of people have already teamed up behind the cause.
Just as no one wants to be the first person on the dancefloor, a campaign with donors is more inviting, creates a sense of community, shows the campaign is active and is more likely to reach its target.
People who don’t know you personally, also trust campaigns more readily if they can see your loved ones have vouched for your cause, by means of donating or through affectionate comments.
Based on our research, if family or friends are the ones who contribute to a campaign first, we have found that they are likely to raise 220% more funds.
2. Reach out to your wider network
Once you have gotten support from loved ones, it’s time to reach out to more people you know.
Let your extended family, neighbours, co-workers, social groups, church, school or university friends and local community know about your campaign.
With the initial support you would have received, your wider network acts as an amplifier of sorts, spreading your campaign to more people and building on your first donations.
3. Social Media
Campaigns with initial support that are shared on social media, tend to raise 5 times more funds.
When introducing your campaign on social media, it is best to include a friendly photo, a video talking about your fundraiser, and a short description that lets readers know exactly what your need is and how funds could positively impact you or your beneficiary.
4. Reach out to your local radio station, newspaper or influencers
If your campaign has started raising funds, you have shared it on social media, then it is a great idea to reach out to your local media houses, to see if they would like to write about your story or share it on the airways.
Think about the media publications you are familiar with, visit the contact us section on their website, and send a message to introduce yourself and your cause.
Do you have any questions?
The BackaBuddy team is here to help guide you throughout your crowdfunding journey.
We understand that raising funds for a cause can be difficult and sometimes intimidating, which is why our team has put together our best advice for a successful crowdfunding campaign.
If you have any questions throughout your journey, please reach out to us, and we will be happy to guide you.
Your first donations and getting started:
Send your campaign to family and friends first with a short, personal message via WhatsApp, Facebook Messenger or email.
Here’s why:
Campaigns with initial support from loved ones creates trust in your campaign, and can help you raise 220% more funds.
Instant messages are also typically read within the first 3 seconds, which increases your chances of getting support for your cause in the beginning phase.
For sharing templates and advice on getting started, click here.
Avoid sharing your campaign to a wide audience with no funds raised.
Here’s why:
Just like no one wants to be the first person on the dancefloor, donors in the wider community usually wait until a campaign has a few contributions before lending their support – especially if they don’t know you personally.
Raise more funds
Fine tune your campaign message: Your campaign message should be simple, short, but emotive. The person reading it should know exactly who you are, where you are from, what your funding needs are and the impact donations will have on your life. Read more.
Tell your story with a short video: Create a 1-2 minute video with your cell phone that introduces yourself and your cause. This video can be loaded to your campaign via a YouTube link, if you don’t have an account, send us the clip and we will upload it for you! Read more.
FACT: Campaigns with videos tend to raise about 4 times more funds.
Reach out to a wider audience on social media: Sharing your campaign on Facebook, WhatsApp, Instagramand beyond will allow more people to see and share your campaign. We recommend waiting until you have at least 3 or 4 donations before sharing your campaign on social platforms.
FACT: Social Media can increase your campaign’s likelihood of success by 5 times
Haven’t received any funds yet? Try this:
Reach out to more people in your network: Have you contacted your extended family, neighbours, co-workers, social groups to support your cause? Have you shared your campaign on social media or contacted your local newspaper or radio station?
Interact with the online community: Depending on which social media platform you are most familiar with, share your campaign to different groups and forums in your area or that relate to your cause.
Share campaign updates: Post about your campaign more often on social media, through sharing updates, thanking your donors and sharing your fundraising milestones. You can also ask your BackaBuddy campaign manager to send an update to your donors.
“As a platform, BackaBuddy allows us to come together as communities to support people and causes that we believe in, regardless of our differences. For every cause, accident or catastrophe that we face, we bear witness to the many who step up when asked to by their peers. This is the immense power that crowdfunding facilitates and which goes far beyond just the funds that are raised” says BackaBuddy, CEO, Patrick Schofield
Learn how to run a successful crowdfunding campaign by visiting our resource centre.
If you missed our introduction to crowdfunding and still need to create a campaign, please click through to this guide.
In this article, we will discuss the first steps in your crowdfunding campaign after you have signed-up. We will guide you through receiving your first donations, how to find your network and touch on the power of social media in fundraising online.
Getting started – Your First donation
Just like no one likes to be the first person on the dance floor, the members of the public typically support causes once they have a few initial donations from the beneficiaries family and friends .
We have also found through data research that campaigns with initial support from family and friends also tend to raise 220% more funds than those who don’t.
This is because your first donors, in a way, vet your campaign. They let others know that you are a trusted person, and that your campaign is for a reasonable request because they know you or have interacted with you at some point in your life.
How to communicate with close family and friends:
Accompany your BackaBuddy crowdfunding campaign link with a short personalized message to introduce your fundraiser. We recommend sending a Whatsapp, Facebook message, email or SMS to close family and friends, extended family, neighbours, co-workers, social groups or sportsclub to get started.
See this example of a message you could send:
“Hi Monique, I hope you are well!
I have created a crowdfunding campaign on BackaBuddy to feed 100 families in Pietermaritzburg who are unable to provide for their families during the lockdown.
We have so far raised R 15 000 towards our fundraising target! Funds raisedwill be used to purchase digital food vouchers for those in need.
Please support us by making a small donation on BackaBuddy.
If you’re unable to contribute, please be so kind as to share our campaign with your friends and loved ones.
Did you know? 98% of WhatsApp messages are both opened and read within the first 3 seconds. – Hoodsuite .
Now that you have shared your campaign with those closest to you, such as your friends and family and hopefully, if you were able to, donated to your own campaign, it’s time to reach out to your wider network.
Finding your network
You will find in your crowdfunding journey, that most of your donors will be people you know. This is because your friends and family know you well, they know your character, your lifestyle and they have a personal connection with you in some way.
This is not to say that the public can’t be generous in their support of worthy causes.
Who makes up your network?
Close family and friends.
Extended family, neighbours, co-workers, social groups, sportsclub
Social media followers and friends (Facebook/Whatsapp/Twitter/Instagram/YouTube/Pinterest/LinkedIn/Snapchat).
School/University friends
Your local community, church and the wider public.
Local Media (Local paper, radio stations, pubic forums)
Sharing your crowdfunding campaign on Social Media
Crowdfunding campaigns are 5 times more likely to succeed if shared on social media. Take a look at our social media guides to reach your wider network:
Every week the BackaBuddy team showcases a few campaigns to share on social media. When posting about your campaign, please mention us:
@BackaBuddy on Twitter and Instagram
@BackaBuddySA on Facebook
Snapscan
Lastly, ask your campaign manager to create a Snapscan code for your campaign for an additional donation option.
BackaBuddy has partnered with Snapscan to generate unique snapscan QR codes for each crowdfunding campaign on the platform. Once scanned, donors will be able to donate to your campaign easily via the unique code. These are also great to add to your campaign, print on posters or share on social media.
Create a crowdfunding campaign
South Africa’s leading crowdfunding platform, BackaBuddy has supported more than 10 000+ individuals and charities in setting up fundraising campaigns for medical fees, tuition and various causes in South Africa. The platform has thus far risen over R390 Million.
Raise funds for an individual or cause.
Register your non-profit organisation.
Create a crowdfunding campaign to raise funds for a non-profit organisation.
Crowdfunding campaigns centered around a creative concept tend to capture the attention of potential donors and typically raise more funds.
In this article, we will show you how to make use of various fundraising opportunities throughout the year and even how to raise funds to support a cause on your birthday!
Coming up with a creative concept
Whether you are raising funds for a person or to support a charity, crowdfunding allows individuals the freedom to come up with their own creative ideas to relay their message and promote their cause.
Take a look at these creative BackaBuddy campaigns that went the extra mile
In 2018, Andrew Patterson pledged to climb Table mountain every day for a year with his 365 Ubuntuclimbs campaign to raise funds forHabitat for Humanity, One Life for Kids and The Sunflower Fund. By sharing daily video updates on his social media and inviting members of the public to join him on his hikes, Andrew managed to raise over R380 000 on BackaBuddy.
Andrew Patterson
In 2018, founder of Rise18, Zanele Hlatshwayo from Soweto, participated in 18 marathons, totaling over 648km to continue The South African Depression and Anxiety Group’s national suicide toll-free hotline in honor of her late father who took his own life due to depression. Read more.
Zanele Hlatshwayo
In 2017, American intern, Joseph Payne, supporting the DOCKDA Rural Development Agency, climbed Devil’s Peak, Table Mountain, and Lion’s Head with his campaign to purchase bicycles for disadvantaged students in the Northern Cape who walk the same distance to school every day.
In 2019, Leilani Kuter from Roodepoort, pledged to walk 27km per day, for 27 days, covering a distance of 729km, 27 years after the rape ordeal that changed her life.
Wearing yellow, the colour her attacker wore, Leilani broke her silence to empower sexual assault and gender-based violence survivors and free them from the stigma it carries. In sharing her very personal story, Leilani was able to crowdfund over R250 000 to purchase rape kits and comfort packs for those in need.
Her bravery also caught the attention of the national media and opened up a dialogue around the ‘taboo topic’. Read more.
To raise funds for Emil Erasmus’ cancer treatment, Zane Groenewald from Pietermaritzburg, pledged to shave his hair live on Facebook when he reached his crowdfunding campaign target of R5000. Through many small donations from close family and friends, Zane exceeded his initial target.
In 2020, Ross Hindle took on the Iron Man 70.3 with his campaign to raise funds for his friend, Prince Chikezie, to complete his medical degree
Prince Chikezie
Byron Leggett and 5 of his closest friends took on the Comrades Marathon to raise funds to purchase a highly specialized eye tracker to allow Isabella Beck, a young girl diagnosed with Cerebral Palsy to access her communication system through her eye movements. Read more
Byron Leggett, Bryan Hellon, Teran Peyper, JP van Zittert, Greg Kilfoil and Craig Pike with Isabella Beck before the Comrades.
Supporting a cause on your Birthday
In lieu of gifts, it’s becoming a popular trend for individuals to crowdfund for various causes on their birthday.
Founder of Animal Rescue and Rehabilitation Org Trust (ARRO), Juanita Aitkenhead created a crowdfunding campaign to raise R4800 for her organisation on her 48th birthday. Highlighting the importance and positive impact of donations in a short, emotive video, Juanita came very close to reaching her fundraising goal.
Important fundraising days to remember
Mandela Day – 18th July
Every year on International Mandela Day (18th of July), we celebrate not only the birth of Tata Madiba but his 67-year commitment to social justice and servant leadership.
By volunteering 67 minutes of our time, we are encouraged to act in kindness, amplify the voices of those that often go unheard, serve our local communities, churches, and charitable organizations or offer kind donations to support causes in need of support.
Taking on the mammoth task of rescuing and maintaining the Shongweni Resource Reserve, Greg Vogt and Sara Agostini paddled 67 km on Mandela day with their crowdfunding campaign which raised over R63 000. Read more.
Greg Vogt and Sara Agostini
Giving Tuesday – 1st December
On 1 December 2019, following the widely recognized shopping events Black Friday & Cyber Monday, #GivingTuesday kicks off the charitable season when many individuals focus on their holiday & end-of-year giving.
Harnessing the power of social media & collaboration, #GivingTuesdaySA encourages individuals and non-profits alike to reach out to their communities, with the aim of creating meaningful social change and spreading goodwill.
During the festive season, there is a noticeable increase in giving as individuals and non-profits look to spread Christmas joy. Whether you would like to raise funds to purchase gifts for disadvantaged children or host Christmas parties for the elderly, consider creating a crowdfunding campaign during the holidays.
In December 2019, Porky’s People, created a campaign to purchase gifts to the value of R200 to give the children of Thandi House, a registered non-profit children’s home a warm and memorable Christmas. Read more.
Instagram: Porky’s People
Choosing your crowdfunding campaign name
An important part of establishing your crowdfunding concept is what you decided to call your campaign.
Your campaign name should be no longer than 5 words – think of it as a title of a book. Consider the most important elements of your story, the beneficiary, and the positive impact you will create.
A catchy title could be the difference between individuals scrolling past your post or clicking through to make a donation. Remember, your campaign name is your first impression, avoid generic statements and make it memorable!
Take a look at these BackaBuddy campaign names that caught our attention:
BackaBuddy has supported more than 10 000+ individuals and charities in setting up crowdfunding campaigns for medical fees, tuition and various other causes in South Africa.
