“As a platform, BackaBuddy allows us to come together as communities to support people and causes that we believe in, regardless of our differences. For every cause, accident or catastrophe that we face, we bear witness to the many who step up when asked to by their peers. This is the immense power that crowdfunding facilitates and which goes far beyond just the funds that are raised” says BackaBuddy, CEO, Patrick Schofield
Learn how to run a successful crowdfunding campaign by visiting our resource centre.
If you missed our introduction to crowdfunding and still need to create a campaign, please click through to this guide.
In this article, we will discuss the first steps in your crowdfunding campaign after you have signed-up. We will guide you through receiving your first donations, how to find your network and touch on the power of social media in fundraising online.
Getting started – Your First donation
Just like no one likes to be the first person on the dance floor, the members of the public typically support causes once they have a few initial donations from the beneficiaries family and friends .
We have also found through data research that campaigns with initial support from family and friends also tend to raise 220% more funds than those who don’t.
This is because your first donors, in a way, vet your campaign. They let others know that you are a trusted person, and that your campaign is for a reasonable request because they know you or have interacted with you at some point in your life.
How to communicate with close family and friends:
Accompany your BackaBuddy crowdfunding campaign link with a short personalized message to introduce your fundraiser. We recommend sending a Whatsapp, Facebook message, email or SMS to close family and friends, extended family, neighbours, co-workers, social groups or sportsclub to get started.
See this example of a message you could send:
“Hi Monique, I hope you are well!
I have created a crowdfunding campaign on BackaBuddy to feed 100 families in Pietermaritzburg who are unable to provide for their families during the lockdown.
We have so far raised R 15 000 towards our fundraising target! Funds raisedwill be used to purchase digital food vouchers for those in need.
Please support us by making a small donation on BackaBuddy.
If you’re unable to contribute, please be so kind as to share our campaign with your friends and loved ones.
Did you know? 98% of WhatsApp messages are both opened and read within the first 3 seconds. – Hoodsuite .
Now that you have shared your campaign with those closest to you, such as your friends and family and hopefully, if you were able to, donated to your own campaign, it’s time to reach out to your wider network.
Finding your network
You will find in your crowdfunding journey, that most of your donors will be people you know. This is because your friends and family know you well, they know your character, your lifestyle and they have a personal connection with you in some way.
This is not to say that the public can’t be generous in their support of worthy causes.
Who makes up your network?
Close family and friends.
Extended family, neighbours, co-workers, social groups, sportsclub
Social media followers and friends (Facebook/Whatsapp/Twitter/Instagram/YouTube/Pinterest/LinkedIn/Snapchat).
School/University friends
Your local community, church and the wider public.
Local Media (Local paper, radio stations, pubic forums)
Sharing your crowdfunding campaign on Social Media
Crowdfunding campaigns are 5 times more likely to succeed if shared on social media. Take a look at our social media guides to reach your wider network:
Every week the BackaBuddy team showcases a few campaigns to share on social media. When posting about your campaign, please mention us:
@BackaBuddy on Twitter and Instagram
@BackaBuddySA on Facebook
Snapscan
Lastly, ask your campaign manager to create a Snapscan code for your campaign for an additional donation option.
BackaBuddy has partnered with Snapscan to generate unique snapscan QR codes for each crowdfunding campaign on the platform. Once scanned, donors will be able to donate to your campaign easily via the unique code. These are also great to add to your campaign, print on posters or share on social media.
Create a crowdfunding campaign
South Africa’s leading crowdfunding platform, BackaBuddy has supported more than 10 000+ individuals and charities in setting up fundraising campaigns for medical fees, tuition and various causes in South Africa. The platform has thus far risen over R390 Million.
Raise funds for an individual or cause.
Register your non-profit organisation.
Create a crowdfunding campaign to raise funds for a non-profit organisation.
According to Stats SA, Four in 10 marriages don’t last longer than 10 years.
To help children cope with the emotional challenges and confusion that comes with divorce, Natalie Knox (46) a primary school teacher and a counselor from Cape Town, South Africa, now living in Spain, has penned a resource book called the ‘Mending Chronicles of Liam & Emily.’
The colourful handbook, which has an inspiring Christian message, is filled with advice and activities that give children the tools to navigate and express their feelings when their parents make the difficult decision to separate.
Divorce, Knox says, is a trickier subject than we realise, especially when young children are involved.
“Divorce is so common that I find people tend to think that kids can bounce back easily and will turn out okay. Sadly, in my experience, kids who aren’t given support and a safe space to process the changes and their emotions tend to carry related issues into their teenage years and adulthood. These stem potentially from unprocessed emotions and misconceptions kids pick up about themselves and their family during the divorce. These could look anything like feeling as if the divorce was their fault or they aren’t worth sticking around for.” – says Natalie
Teacher and author, Natalie Knox
Translating into Afrikaans
‘The Mending Chronicles of Liam and Emily’, which is currently only available in English, is already a page turner, having been a finalist at the 14th National Indie Excellence Awards in America.
To fulfil her dream of translating the book into Afrikaans, to reach and heal more families, Natalie has launched a crowdfunding campaign on BackaBuddy with the help of her friend of over 14 years, Lana Potgieter who lives in Bellville, Cape Town.
“Divorce knows no boundaries and happens in every culture and language. Sadly, resources to help and support families and children are not always easily available in other languages besides English. Books that deal with such personal and sensitive issues are more accessible and effective for the young reader if it’s in their mother tongue. So I think that The Mending Chronicles is going to be an incredibly helpful handbook for Afrikaans children who have experienced divorce, as well as a great addition to Afrikaans children’s literature.” – says Natalie
Since the launch of the crowdfunding campaign, almost R30 000has been raised towards the fundraising target of R70 000 which will cover the cost of the translator, editor, proofreader, designer and the first print run of the book.
“My hope for The Mending Chronicles handbook is that children of divorce can go on a journey with the main characters, Liam and Emily, and work through their own responses to divorce and be equipped to deal with the changes they face. I am a firm believer in the power of emotional intelligence to help children express themselves effectively so that they can communicate their thoughts and needs and receive the help and support they require. Spirituality is also part of Liam and Emily’s story, which I hope will be well received by the Afrikaans community. I’m very excited to think that this amazing resource can be made available to Afrikaans children in their own language bringing healing and emotional wellness to the next generation.” – says Natalie
Support this campaign by making a donation on Backabuddy here:
South Africa’s leading crowdfunding platform, BackaBuddy has supported more than 10 000+ individuals and charities in setting up fundraising campaigns for medical fees, tuition and various causes in South Africa. The platform has thus far risen over R250 Million.
