Lize Marais, from the Helderberg region of the Western Cape, embodies determination and compassion as she strives to keep the doors of Milkwood Learning Academy and their beloved Toy Library open. This academy is a haven for children with special needs, including those with learning disabilities, autism, and Down syndrome.
With a crowdfunding campaign on BackaBuddy, Marais is rallying the community to secure the future of 18 students by the end of March 2024, facing an urgent financial crisis that threatens the academy’s existence.
A Sanctuary for Learning and Growth
Milkwood Learning Academy, nestled in the heart of the Helderberg region, is more than an educational institution; it’s a place where vulnerable children discover their potential in a nurturing and accepting environment. Founded by Marais seven years ago, the academy has become a critical resource for affordable, quality education tailored to children with intellectual disabilities. “It’s a place where they don’t feel rejected, they feel safe and loved,”Marais explains. Her commitment to these children is unwavering, driven by a vision of inclusivity and empowerment.
Marais shares poignant insights into the impact of Milkwood on its students: “Over the years I have seen so many success stories. Children come to us with very high anxiety levels. Some were rejected by society, others were enrolled in mainstream schools, and were subject to bullying from other children. Many of my children can’t speak a word or read a word when they join Milkwood. Later they learn to talk, play with others, and even read books.”
Pictured above: Lize Marais with Milkwood Learning Academy students
Crowdfunding on BackaBuddy
Despite the positive impact on its students, Milkwood’s financial sustainability is at risk. The school’s inclusive fee structure, designed to accommodate families of all economic backgrounds, has led to financial shortfalls. “Our goal is to enable children with special needs to live meaningful lives within their communities,” Marais says, emphasizing the need for support to keep this haven for learning alive.
Pictured above: Lize Marais with Milkwood Learning Academy students
Since the launch of the BackaBuddy campaign, 13 donors have come together to raise R15,581 towards Milkwood’s fundraising target of R60 000 to address their immediate financial needs, including rent and daily operational costs
“As the deadline approaches, the story of Milkwood Learning Academy and its fight for survival serves as a testament to the impact of community support and the difference it can make in the lives of children with special needs, who are the most vulnerable among us.” – says Bernelie Barwise ( Social Media Manager at BackaBuddy.)
To support Lize Marais and the Milkwood Learning Academy, visit their BackaBuddy campaign link:
Over time, runners have recognized the potential of sports events as more than just a race—they’re also a powerful opportunity to rally support and raise funds through crowdfunding. Harnessing the energy and enthusiasm of participants, these events become a vibrant hub for both athletic achievement and philanthropy, showcasing the transformative impact of collective action.
If you have not yet pledged to support your favourite charity or bought your tickets for the event, have a read through our article below.
Here to guide you in raising funds at your local event, the BackaBuddy team has put together our best advice on how to run a successful crowdfunding campaign!
How to enter your chosen event
Before you begin your crowdfunding journey on BackaBuddy, make sure you have entered for the event on their website.
Launch your crowdfunding on BackaBuddy
Once you have registered, it’s time to create your crowdfunding campaign to raise funds for your chosen charity.
A key thread in all successful crowdfunding campaigns is a well-written, emotive, and informative story that connects with potential supporters of your campaign.
For inspiration on how to tell your story, Meet Zanele.
Zanele Hlatshwayo from Soweto, told a powerful, personal story. when raising funds for the South African Depression and Anxiety Group (SADAG) in honour of her late father.
When writing your campaign story, be sure to answer the following questions:
Who are you and where are you from?
Which organisation are you fundraising for and what do they do? Do you have a personal connection to the charity you have chosen?
Your campaign message should highlight the importance of your cause and why others should support it. If the charity you have chosen has success stories or interesting facts to share with you, this will also help you tell your story. Connect with your charity and find out as much information about them as you can.
How much would you like to raise and how will these funds be used in a tangible way to benefit your charity and the work they do?
Take a look at these examples on how to write a tangible campaign ‘ask’.
For example, I am taking part in the Totalsports Two Oceans Marathon 2024 to…
Raise R10 000 to purchase 100 school shoes for children in need at Afrika Tikkun.
Raise R100 000 to help Hillwood Primary School in refurbishing 1 classroom.
Reach my crowdfunding target of R20 000 to support Dignity Dreams in purchasing sanitary items for young girls so that they don’t miss out on an education.
Focus on the positive impact of donations
Presenting your campaign in a positive way can make a big difference. Focus on the positive impact the funds raised will have and the impact of your awareness campaign.
According to the 2018 Trends in Global Giving Report, by Non-Profit Tech For Good, 91% of donors are motivated to donate to causes when they feel positive emotions such as hope and empathy and only 9% respond to negative emotions such as fear and sadness.
For those who don’t like reading, put together a short campaign video!
Campaigns with video content tend to raise 4 times more funds, and are shared 7 times more on social media, as they are more personal and emotive!
Shoot a video on your phone
For a crowdfunding campaign, you don’t need professional lighting, equipment or editing skills to convey a powerful message.
We recommend shooting a short, personal and informal message on your cellphone that can be posted on social media as well as on your crowdfunding campaign.
Make sure you are presentable and wearing comfortable clothes (try to avoid clothes with busy designs or a lot of text).
Choose a clearbackdrop or tidy background to shoot your video.
Try to eliminate as much background noise as possible.
Let viewers know where they can make a donation to your campaign and include your crowdfunding campaign link in every post you share.
When choosing your crowdfunding image, choose an inviting and friendly image of yourself. If you have a photo of yourself in running gear, this will show your potential donors that you mean business and are already training to make them proud!
Set your target based on your network and available time
When setting your fundraising target, it’s important to consider:
Just like no one likes to be the first person on the dance floor, donors typically support crowdfunding once a campaign has a few initial donations.
Through data research, we found that campaigns with initial support from family and friends specifically, tend to raise 220% more funds.
How to share your campaign with close family and friends:
When looking for your first donations, we recommend sending a personal, instant message on WhatsApp, Facebook message, email or SMS to close family and friends, extended family, neighbours, co-workers.
An example of a message you could send:
“Hi Monique, I hope you are well!
I am taking part in the Totalsports Two Oceans Marathon 2024 to raise funds to support FoodForwardSA and the wonderful work they do.
With my crowdfunding campaign launched on BackaBuddy I hope to raise R10 000 to provide 100 meals to disadvantaged children living in Edenvale, Johannesburg.
If you can, please be so kind as to donate to my campaign and cheer me on during the event.
If you’re unable to contribute, please share my campaign with your friends and loved ones: Here is my campaign link: https://www.backabuddy.co.za/
Once you have your first donations in, we recommend sharing your campaign to a wider audience on Facebook, Whatsapp and Instagram.
Depending on your chosen social network, read through our guidelines on how to make the most of social sharing!
Find out if the organisation you are raising funds for is Section 18A certified as a tax break is a great incentive to encourage donations in larger amounts.
Need more tips? Visit the BackaBuddy Impact Village or reach out to Simbulele from our marketing team for advice at [email protected]Want impact stories and top crowdfunding tips? Sign up for our newsletter and join our community!
Newlyweds Amber Jempson, a 24-year-old Administrative Clerk, and her partner Calvin, a 25-year-old skipper from Sunningdale, Cape Town, are devoted fur-parents to Micheal, a rescue cat, and Bailey, their rescue dachshund. The remarkable and unlikely bond between Micheal and Bailey, celebrated on their Instagram page, has captured the hearts of their humble following.
Furry Instagram celebrities and best friends, Micheal and Bailey
However, tragedy struck on January 2nd when Micheal, just one-year-old, accidentally fell from the fourth floor of their apartment building. This unfortunate incident left Micheal with fractures in both of his legs, necessitating urgent medical attention.
Amber recounted the heartbreaking details of the accident, saying, “We were on the balcony for our morning sun and coffee, we had mesh up, but the estate we live in made everyone remove it due to aesthetic reasons. I looked away for a split second, and something caught Micheal’s attention on the little ledge. I did not want to scare him, so I called him back inside because I thought if he got safely out there, he would be able to bring himself safely in. He was doing great until he got his hips stuck and panicked, and in a normal cat reaction, he tried to reverse. He pushed too quickly, and I started running towards him, but I wasn’t able to grab him in time.”
Micheal and Bailey with their fur-parent, Amber
While insurance did provide some coverage, the damage caused by the fall was extensive. Amber recalled, “Micheal was awake and crying. Thankfully, there was no blood, but that cry will stay with me forever! I could see his front paw was broken, but had no idea the back had snapped too.”
The estimated expenses included R2,500 for an emergency vet visit, over R40,000 for surgical procedures, and more than R8,000 for post-operative care.
Amber, feeling helpless but resolute in her determination to save Micheal, launched a crowdfunding campaign on BackaBuddy. The campaign aimed to raise R65,000 to cover the hefty medical bills. So far, it has garnered tremendous support, with 10 generous donors contributing over R17 400 to help Michael on his road to recovery.
Micheal underwent a successful seven-hour surgery at Sunset Veterinary Clinic, where screws and wires were expertly placed to mend his broken bones. The joy of his family, and especially Bailey (exuberantly wagging her tail), was immeasurable when Micheal finally returned home.
Micheal laying in his crate after his fall from the balcony
The pair, accustomed to doing everything together, is now temporarily separated by a crate as Micheal undergoes a six-week recovery process.
Amber shared the heartwarming details of their friendship, saying, “They love to play fight on the couch and go on beautiful walks together!”
The response from the Cape Town community has been nothing short of heartwarming. Friends and complete strangers, moved by the unlikely friendship between Micheal and Bailey, have stepped up to donate and send their good wishes. Amber and Calvin have been overwhelmed by the outpouring of support.
Amber shared her gratitude, saying, “We thought we were going to lose our beautiful boy. We were so overcome with emotions, but to see strangers who have never even met Micheal donating and sending good wishes, it was just so heartwarming.”
Micheal and Bailey enjoying a day at the beach
Micheal‘s journey began when Amber and Calvin were on a trip to KZN (South Coast) for their wedding. Amber shared the heartwarming story, saying, “My husband and myself had made the journey back to KZN for our wedding, and on the way down, my mother sent us a few photos of kittens. The mother had been rescued, and she had given birth to six beautiful kittens who were looking for homes. We saw the photo of Micheal, and it was instant love at first sight! He had the most beautiful blue eyes and white whiskers. We bought all the supplies needed and drove back to Cape Town as a family of 3.”
Currently, Micheal is on the mend, having completed two of his eight weeks in the crate. His bandages and stitches have been removed, and he’s yearning for cuddles and attention. While he can walk, his recovery is ongoing as his legs are still a bit stiff.
In about 7 months, Micheal will have to have another operation to remove the screws and plates, as he is still growing, and if he doesn’t have the operation, it will affect his ability to walk.
Looking ahead, Amber and Calvin are determined to move to a safer home for Micheal and Bailey, away from the dangers of a high-rise apartment. They are actively searching for a new home where Micheal and Bailey can enjoy a secure and happy life together.
Celebrity chef, cookbook author, and TV show host, Fatima Sydow (49) from Lansdowne, Cape Town, has bravely shared her cancer journey with her followers since her diagnosis with Soft Tissue Sarcoma in December 2020.
This journey has tested her strength and resilience, leading her through a challenging array of treatments and surgeries, each taking a toll on her physical and emotional well-being. Her path has been marked by moments of triumph and despair as she has continuously battled against the odds.
Crowdfunding on BackaBuddy
On August 18, 2023, realizing that she was unable to work and confronted with the weight of her battle, Fatima reached out to her followers for
Fatima with her oncology palliative nurse, Carly Rinquist and Kulthum Mukuddem Ismail, Head of the radiation department at Vincent Palotti.
This moment of vulnerability was met with overwhelming kindness, as more than 1,000 donors came together to raise over R720,000 towards her target of R750,000.
Thanks to the generosity of donors, Fatima can now focus on her treatment without the burden of work or financial worries.
These funds will provide crucial support by covering her fundamental requirements, such as medical treatment, at-home caregiving services, and the purchase of a hospital bed for her forthcoming discharge. Furthermore, they will assist in addressing ongoing day-to-day costs, including specialized dietary needs, weekly transportation to the hospital for treatment, and any other essentials that can significantly improve her overall comfort and quality of life.
The outpouring of support has deeply touched Fatima and her family, underscoring the transformative power of even the smallest acts of kindness and the resilience needed to conquer life’s challenges.
Fatima, in a heartfelt message posted on her YouTube channel on September 13, expressed her gratitude towards her donors who have contributed on BackaBuddy:
“The support I’ve received has shown me the humanity of our community and the love we have for each other, our culture, our people, our city, and our country. I am so grateful; you have carried me through this journey more than you realize. You’ve done so much. Thank you; I love you all.”
Fatima recently completed a series of radiation therapy sessions, with a focus on treating the cancer in her frontal lobe, the region associated with one’s personality, and her right forearm, the skilled hand she’s used for years to craft her famous dishes—5 sessions for the brain, and 10 sessions for the arm. While she’s currently on a 10-day break, her treatment is ongoing. In the next phase of her journey, she will be managing her condition with oral medication.
Fatima is deeply touched by the support she has received from kind donors
Fatima’s culinary journey began at a young age, and her popularity soared with her Facebook page, “Cape Malay Cooking with Fatima Sydow.” She later self-published her first book, “The Journey of Cape Malay Cooking with Fatima Sydow,” which opened doors to numerous opportunities, including a cooking show called “Kaap, Kerrie, and Koesisters” and additional published works.
South Africa’s leading crowdfunding platform, BackaBuddy has supported more than 10 000+ individuals and charities in setting up fundraising campaigns for medical fees, tuition and various causes in South Africa. The platform has thus far risen over R420 Million.
At BackaBuddy, we understand that reaching out for assistance, regardless of the cause, can be a vulnerable process. Whether you’re facing medical challenges, educational expenses, a community project, or any other personal goal, we’re here to support you.
To make your fundraising journey easier, we’ve created easy-to-use templates for campaign creators like you to help you share your campaign and encourage donations.
Sharing Your Campaign and Seeking Initial Donations
EASY-TO-USE TEMPLATE
Hi [Insert name],
I have something important to share with you.
I’ve just launched a crowdfunding campaign on BackaBuddy to raise funds for [insert reason why you’re fundraising], and I hope you will consider being one of my very first donors.
I have set my fundraising target at [insert fundraising target], which will allow me to [insert how funds will be used/the positive impact of donations].
Your contribution, no matter the amount, would mean the world to me.
If you’re able and willing to lend your support to my fundraiser, kindly click on my BackaBuddy link: [Insert link to your BackaBuddy campaign].
You can also support me by sharing my story on your social media or with your contacts, to help me reach more people who may be able to help.
Thank you,
[Insert your name]
Reach Out to Your Immediate Circle First
To kickstart your crowdfunding journey and secure vital initial support, begin by connecting with your inner circle of close friends and family. They are more likely to stand by your side, regardless of the cause, due to their trust and personal connection to you. Through their supportive donation messages, they can give your campaign momentum and provide social proof, making it more appealing to potential donors who may hesitate to be the first to contribute.
Remember to keep your message personal, concise, and let your unique personality shine through. Kindly ask your friends, family, and social media followers to support your cause and share it on your behalf to help you reach your fundraising target.
