Tips & Tools to Help Charities Raise More 

Preparing Your Non-Profit Campaign

A successful non-profit campaign runs on strategy and trust. Before you hit publish on your campaign, make sure these 4 elements are locked in to maximise your community's response:

• Define a tangible goal.
  Ask for funding for specific, measurable projects rather than general running costs.

• Line up seed donations.
  Secure early contributions from your board or core volunteers so you never launch to the public at R0.

• Gather impact visuals.
  Use clear photos or a short video of your team in action to provide visual proof of your work and build trust.

• Draft your rollout plan.
  Pre-write your emails and social media posts so you are ready to share the moment your campaign goes live.