Mama Dolly, 71, from Masoyi, Mpumalanga, embodies the very essence of hope for children facing adversity in her rural community. For nearly a decade, she has run Phathekani Kahle After Care—a sanctuary where impoverished youngsters find support, education, and a sense of belonging. Today, her tireless work is under threat: the pit latrines (or the old-school “long drop,” as South Africans call them) are unsanitary and risk closure by the health department. As South Africa observes Women’s Month, Mama Dolly shines as a beacon of female leadership and resilience, inspiring women everywhere with her unwavering dedication.
Alexa first connected with Mama Dolly thr
ough her Gogo Theresa Banda—after witnessing the remarkable strides Dolly made with Gogo Theresa’s grandson, Fortune (Alexa contributes towards young Fortune’s school fees). When Mama Dolly reached out for a little extra help to renovate the toilets on the brink of shutdown, Alexa sprang into action, launching a BackaBuddy campaign one month ago to raise R 45 500 for vital upgrades.
A Lifelong Calling to Serve
After spending over 35 years shaping young minds as a primary school teacher, Mama Dolly felt a deep pull to keep serving her community even after retirement. Born into a Tsonga family and raised in Johannesburg, she endured the loss of her mother and sister and weathered unsupportive guardians—but her faith never wavered. In December 2015, she officially registered Phathekani Kahle After Care with the Department of Social Development, transforming a modest room beside the RR358 (Numbi Road) between White River and Hazyview into a safe haven. There, children—many raised by grandparents or living in dire circumstances—gather each day for academic support, a hot meal, and the kind of encouragement only someone with Mama Dolly’s passion can provide.
Her work is driven by the conviction that every child deserves a chance to succeed, regardless of background.
One afternoon, she remembers, a little boy came running, eyes shining, and cried, “Gogo Dolly, I can read and write now!”—a moment she said “healed my soul” and reaffirmed her conviction that education has the power to transform lives.
Building Dignity, One Toilet at a Time
Pit latrines pose serious safety hazards—even Mama Dolly recounts heartbreaking accounts of children slipping into the deep pits. Unsanitary and exposed, these facilities risk injury and infection. Without modern flushing toilets, Phathekani Kahle cannot secure a health certificate, threatening its very existence and leaving 40 vulnerable children without their safe haven.
A Community Rises Together
To date, 31 generous donors have contributed R 29,000 on the BackaBuddy platform as well as R 12,000 in generous offline donations toward the R 45 500 goal. Local businesses have pledged discounted materials, former students volunteer labor, and taxi drivers collect spare change. Teachers at Phathekani Kahle often go months without pay, fueled only by passion and the children’s need. The youngsters themselves buzz with excitement at the thought of clean, dependable facilities and uninterrupted classes.
“For years, we knocked on many doors seeking assistance and faced countless setbacks,” Mama Dolly reflects. “This is the first time we’ve received a donation—and for us, it is an answered prayer.” Her gratitude has rippled through Masoyi: elders share her story at church, and the traditional council has approved building plans, awaiting only final measurements.
Donations will first repair and upgrade the toilets. If the campaign exceeds its target, further funds will install a borehole—a reliable water source that eliminates costly water purchases, ensures year-round flush capability, and grants the school much-needed independence. Additional contributions could also cover ceiling and floor tiling, and secure fencing around the property.
Mama Dolly’s steadfast faith and relentless compassion have made Phathekani Kahle After Care more than a tutoring center—it is a symbol of hope for children written off by circumstance. With renovated toilets, a future borehole, and improved facilities, she can continue breaking educational barriers and restoring confidence. Yet many needs remain: stipends for devoted teachers, textbooks and uniforms for learners, reliable transport from remote homesteads, and essential teaching materials to enrich lessons. As community support grows during this Women’s Month and beyond, so does the promise of a brighter future for every child at Phathekani Kahle.
To keep supporting Mama Dolly’s vital work and brighten futures at Phathekani Kahle After Care, please consider making a recurring donation—every contribution directly empowers students and dedicated teachers, and continually multiplies hope.
Mandela Day, held on July 18th each year, encourages individuals to spend 67 minutes doing something positive in their communities. This initiative honours Nelson Mandela’s 67 years of public service, calling on all of us to do our part—whether it’s planting trees, donating blood, feeding the hungry, or supporting a meaningful cause.
In the spirit of Mandela Day 2025, we’d like to share a few heartfelt initiatives hosted on the BackaBuddy crowdfunding platform. Supporting these campaigns is a great way to do your bit this Mandela Day.
From placing senior dachshunds with elderly companions to running 67 kilometres for mental health awareness or feeding hungry children over the weekend, each initiative contributes to real change.
Save a Frosty Face for Mandela Day 2025
Cape Dachshund Rescue (CDR) is raising R40,000 this Mandela Day to cover one month of veterinary bills for 92 senior dachshunds in its care. Operating across the Western Cape, Eastern Cape, and Southern Cape, the organisation runs a Frosty Face Foster programme, which matches elderly dachshunds with people between the ages of 60 and 80. Adoption fees are waived, and vet costs are fully covered, allowing for lifelong companionship without financial burden.
Each donation—especially in multiples of R67—helps ensure these senior pets continue to receive the care and love they deserve.
In Durban, KwaZulu-Natal, the team at Trulife is calling on the public to walk, run, or cycle 67 kilometres in July as part of the “We See You” Mandela Day Challenge. Their goal is to raise R6,700 per team to fund workshops and programmes that support learners navigating trauma, often without the tools or recognition they need.
So far, over R1,900 has been raised. Additional support will help expand Trulife’s reach, allowing them to provide critical life skills and mental health education across South Africa.
In the informal settlement of Promiseland in Palmridge, Gauteng, 47-year-old cleaner Nonkululeko “Nonny” Mda spends her weekends feeding up to 100 hungry children through her grassroots initiative, Ikhaya Lethu (Our Home). She started this mission in 2018 after witnessing the hardship children face when school meals aren’t available on weekends.
“Weekends are the hardest for children who rely on school meals. I can’t sit back and do nothing,” says Nonny. “I use my own income and rely on donations, even if it means I go without.”
Her campaign has already raised over R25,000 of its R60,000 goal, but continued support is essential to keep these children nourished every weekend.
In Bellville in the Western Cape, a team of MBA students from Stellenbosch University has launched a campaign in partnership with Goldilocks and the Bear, a nonprofit that provides free mental health screenings and early intervention for children in underserved areas.
“R670 covers the full journey for one child—screening, counselling, and referrals,” the students explain. “Mental health support should never be a luxury.”
Their goal is to raise R67,000 this Mandela Day so that more children can access the mental health care they need to thrive.
Have a cause close to your heart? You can start your own Mandela Day campaign on BackaBuddy and turn your passion into impact. Whether it’s a local clean-up, school supply drive, or a bigger community project, your 67 minutes can ripple far beyond the day itself.
Launching a crowdfunding campaign can feel overwhelming — but you don’t have to figure it all out on your own.
This 14-day guideline is not a checklist or a rulebook. It’s a practical, compassionate roadmap built from what we’ve seen work best across thousands of successful BackaBuddy campaigns.
Each day offers one simple, doable action to help you build momentum, grow your reach, and deepen connection with your supporters — all in a way that feels authentic to you. Whether your cause is personal, joyful, or rooted in something more difficult, we’re here to help you share your story with confidence.
Use what feels right, skip what doesn’t, and come back to it anytime you need support.
Day 0: Let’s Get Your Campaign Ready to Succeed
Before sharing your campaign, here’s how to set yourself up for success:
Write a clear, heartfelt story (200–500 words):
Who you’re fundraising for
What the funds are for
Where this is happening
Why now
What donations will cover
End with a thank you and a call to action
Add 3–5 high-quality, friendly images
Optional: Film a short 30–60 second video introducing yourself and your cause
Set a realistic, specific goal (e.g. R2,000 for school fees or R5,000 for medical transport)
Enable thank-you messages
Wait to verify — we’ll do that after a few donations
Campaigns with strong stories, clear visuals, and a video raise up to 4x more.
Day 1: Start With Seed Support
Before going public, message 5–10 close friends or family privately via WhatsApp, Messenger or Email.
Suggested message: “Hi [Name], I’ve just launched a crowdfunding campaign on BackaBuddy to help with [brief description – e.g. my mom’s surgery or school fees. Before I share it more widely, I wanted to ask if you’d consider being one of the first to support it — even a small donation or a quick share would mean a lot. Here’s the link: [insert link]“
Campaigns with early support raise up to 2x more.
Day 2: Share on WhatsApp Status and Small Groups
Once you’ve received 3–5 donations, it’s time to share a little wider.
Post to your WhatsApp Status
Share in family, school, or neighbourhood groups
Suggested message for groups: “We’ve just launched our BackaBuddy campaign to help with [brief cause]. Thank you to everyone who’s already helped. If you’d like to support or share, here’s the link: [insert link]”
Suggested WhatsApp Status: “Raising funds for [short cause]. Please support or share [insert link]”
How to post a WhatsApp Status:
1.Open WhatsApp 2.Tap Status 3.Tap the Pencil icon to write your message 4.Paste your link 5.Tap the spacebar after your link (this shows the preview) 6.Tap Send
Tip: Refresh your status every few days with thank-you updates or new progress.
Day 3: Reach Out to Your Wider Network
Think of people outside your close circle who would still care:
Extended family
Old classmates or teachers
Former or current colleagues
Church or community groups
Send a brief, warm message with your campaign link. A personal approach goes a long way.
Day 4: Post Publicly on Social Media
You’re ready to post more broadly.
Tips:
Write a friendly caption (2–3 lines)
Add a photo or video
Include the donation link or say “link in bio”
Example Facebook post (150–200 words):
“We’ve launched a BackaBuddy campaign to support [Name], our [relationship if applicable – e.g. daughter or friend]. So far, we’ve raised R[amount] of our R[goal] — and we are so grateful. Donations will help cover [short impact – e.g. physio or school fees]. Please support or share if you can. [Insert link]
Instagram post example:
“We’ve launched a campaign to help [Name] with [brief cause]. R[amount] raised so far of our R[goal]. Every bit helps. Link in bio.”
Tip: Pin your post to your profile and tag people who’ve supported you.
Ask 2–3 friends or early donors to reshare your post with a personal note.
Suggested message:
“Hi [Name], thanks again for your support. Would you mind resharing the post I shared about the campaign, and maybe adding a few words about how you know me or why you chose to support? Here’s the link to the post: [post link] Campaign link: [BackaBuddy link]”
Example caption they can use:
“I’m resharing this post from [Your Name]. They’re raising funds for [cause] and I’ve already donated. If their story moves you, please donate or share: [insert link]”
Also do this:
Go to your campaign page > Manage Campaign > Edit
Add the link to your original social media post so others can find and reshare it
Tag and thank supporters when they reshare
Day 6: Film a Quick Campaign Video (If You Haven’t Yet)
A 30–60 second video filmed on your phone can boost donations up to 4x.
What to say:
Introduce yourself
Share what’s happening
Say why help is needed now
End with: “If you can support or share, we’d be grateful”
Upload your ID and banking details (secure and confidential)
Verification builds trust and allows payout
If anything is unclear, your campaign manager is here to help.
Day 8: Share in Groups or Forums
Expand your reach by sharing in:
Local Facebook or community groups
WhatsApp chats with neighbours or teams
Forums or cause-based spaces
Include a short, genuine message — don’t just post a link.
Day 9: Share a Story or Video Update
Post a quick thank-you or progress update to keep your story visible.
Suggested caption:
“We’ve raised R[amount] so far — thank you. This campaign is for [Name], who is [short story]. We’re close to our goal of R[target]. If you’d like to support or share: [link]”
How to post a link in Instagram Stories:
1.Tap Stories 2.Select a photo/video 3.Tap the Sticker icon 4.Choose the Link sticker 5.Paste the link and customise text 6.Post
Day 10: Celebrate a Milestone
Whether you’ve raised R1,000 or more, thank your supporters.
Suggested caption:
“Thanks to over [donor count] people, we’ve raised R[amount] of R[goal]. This has already helped us [impact so far]. [Name] is [brief description]. This support has [e.g. lifted a huge weight]. Thank you. If you’d like to support or share, here’s the link: [BackaBuddy link]”
Day 11: Share Again (With a New Angle)
Most people need reminders. Share again with a fresh approach:
Use a different photo
Add a short update
Include a quote or story
Mention how support is helping
Day 12: Follow Up Personally
Message people who:
Said they’d donate
Reacted but didn’t click
Helped in past campaigns
Use a gentle reminder: “Hi [Name], just checking in — no pressure, but if you’d still like to support or share, here’s the link.”
Day 13: Share Your Story with the Media (Optional)
If your campaign has 20+ donations and a strong story, you can explore media coverage.
We’ll send the update on your behalf. Donor updates keep supporters engaged and help build long-term trust.
There’s no perfect way to run a campaign. What matters is showing up, sharing honestly, and staying connected. The BackaBuddy team is here to help you every step of the way — from setting up your campaign to reaching new audiences.
If you ever feel stuck or unsure, reach out. You’re not alone — and you’ve got this. Get your questions answered by our friendly support team, Contact Us.
The fundraising landscape is evolving at an unprecedented pace, presenting nonprofit organizations with both new opportunities and growing challenges. In this shifting environment, the ability to tap into diverse funding avenues is no longer a luxury but a necessity. One such avenue, crowdfunding, has emerged as a game-changer for nonprofits, offering a powerful way to engage supporters, amplify impact, and build financial resilience.
Recognizing this shift, two industry experts have joined forces to share their expertise in a groundbreaking new book, Crowdfunding for Nonprofits: A Guide to Activating Support Networks. Authored by Jill Ritchie, a seasoned fundraising consultant, and Erica Schofield, a crowdfunding specialist and CEO of Thundafund, this comprehensive guide provides nonprofits with the tools and insights needed to harness the power of the crowd effectively.
Crowdfunding: A Game-Changer for Non-Profits
Crowdfunding is far more than a passing trend, it is redefining the way nonprofits raise funds. With platforms like BackaBuddy and Thundafund offering direct access to potential supporters, organizations now have unprecedented opportunities to rally their networks and secure critical funding.
In Crowdfunding for Nonprofits, Jill and Erica delve into the mechanics of crowdfunding, offering a step-by-step roadmap for integrating it into existing fundraising strategies. Whether an organization is just beginning its crowdfunding journey or looking to refine its approach, this guide provides practical, evidence-based insights into launching successful campaigns. From the fundamentals of crafting compelling campaigns to leveraging behavioral science techniques, the book equips nonprofits with the knowledge needed to thrive in an increasingly competitive funding environment.
Backed by real-world case studies, up-to-date statistics from leading crowdfunding platforms, and easy-to-use checklists, the book serves as a hands-on resource. Its A4 format ensures easy reference, making it a valuable tool for organizations navigating the ever-changing fundraising landscape.
Building Resilience in a Challenging Landscape
As traditional funding sources become more competitive and unpredictable, nonprofits must find innovative ways to remain resilient. Crowdfunding offers more than just financial support, it fosters deeper community engagement and long-term sustainability.
Through the power of collective giving, organizations can mobilize grassroots support, strengthen donor relationships, and create a network of advocates who champion their mission well beyond a single campaign. Jill and Erica emphasize that successful crowdfunding is about more than raising funds; it’s about building an ecosystem of support that ensures long-term impact.
Meet the Experts Behind the Book
Jill Ritchie brings a wealth of experience to the field of fundraising. Having raised over R2 billion in her career, she is widely regarded as one of South Africa’s most accomplished fundraising consultants. Her expertise spans multiple sectors, including education, faith-based initiatives, and heritage preservation. As the author of 30 fundraising books, including Fundraising from UK Donors, Jill’s influence extends across borders, particularly in securing support from UK donors for Southern African nonprofits.
Pictured above: Crowdfunding expert, Jill Ritchie
Beyond her consulting work, Jill serves on the boards of various organizations, leading initiatives such as the UK Fund for Charities and the SA-UK Trust Network. Her passion for empowering nonprofits is reflected in her unwavering commitment to developing innovative and sustainable fundraising strategies.
Erica Schofield is an authority on crowdfunding, with a proven track record of helping organizations across South Africa, Zimbabwe, Kenya, Gambia, the US, and the UK harness its potential. As the CEO and co-founder of Thundafund, Africa’s largest rewards-based crowdfunding platform, she has played a pivotal role in transforming how nonprofits and entrepreneurs secure funding.
Pictured above: CEO and co-founder of Thundafund, Erica Schofield
Erica’s expertise stems from both personal experience and professional success. Her journey into crowdfunding began with launching her own business through a successful campaign, giving her firsthand insight into the intricacies of the process. With a background in theatre and cloud technology, she brings a unique blend of creativity and analytical expertise to the field, enabling nonprofits to craft compelling campaigns that captivate audiences and drive results. Through her consultancy, Circalyst, she continues to support social and environmental impact initiatives, demonstrating the power of crowdfunding as a catalyst for change.
The Book Launch and Special Offers
To celebrate the launch of Crowdfunding for Nonprofits, an exclusive pre-sale campaign is now live on Thundafund. This limited-time opportunity allows early supporters to purchase the book at a discounted rate while also accessing special rewards, including personalised, handwritten inscriptions from the authors.
In addition, backers can secure discounted tickets to the highly anticipated Annual Papillon Press Conference in May 2025, a premier event for nonprofit professionals looking to stay ahead in the evolving fundraising space.
Why This Book Matters
As financial uncertainty looms over the nonprofit sector, the need for adaptive and forward-thinking fundraising strategies has never been greater. Crowdfunding for Nonprofits is more than just a book, it is a strategic guide to future-proofing organizations in a rapidly changing world.
With its expert-driven insights, practical tools, and compelling success stories, this book empowers nonprofits to leverage crowdfunding as a sustainable funding mechanism. By integrating these strategies, organizations can unlock new opportunities, expand their reach, and build a dedicated community of supporters.
Now is the time for nonprofits to embrace crowdfunding as a core component of their fundraising efforts. With Crowdfunding for Nonprofits, Jill and Erica provide the ultimate playbook for making the crowd work for organizations in need.
Get your copy today and take the first step toward crowdfunding success. The crowd is waiting to support you.
